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- All HBS Web
(2,557)
- People (2)
- News (500)
- Research (1,771)
- Events (19)
- Multimedia (18)
- Faculty Publications (764)
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- September–October 2019
- Article
How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions
By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
- January 1985 (Revised December 1985)
- Case
Olivetti: Purchasing Policy
By: Roy D. Shapiro
Shapiro, Roy D. "Olivetti: Purchasing Policy." Harvard Business School Case 685-033, January 1985. (Revised December 1985.)
- October 1987 (Revised January 1989)
- Background Note
Purchasing a Business: The Search Process
Describes the steps necessary to purchase a small to medium size company. Provides an eight-part analytical framework. Issues covered in the framework include the following: the self-assessment, deal criteria, deal sources, resources necessary to purchase a business,... View Details
Keywords: Acquisition; Framework; Resource Allocation; Negotiation Deal; Business Processes; Valuation
Roberts, Michael J. "Purchasing a Business: The Search Process." Harvard Business School Background Note 388-044, October 1987. (Revised January 1989.)
- 2016
- Working Paper
Delaying Firearm Purchases Reduces Gun Violence
By: Michael Luca, Deepak Malhotra and Christopher Poliquin
Handgun waiting periods are laws that impose a two to seven-day delay between the purchase and delivery of a firearm. While states might institute waiting periods for different reasons (e.g., to allow for background checks), these delays also create a “cooling off”... View Details
- January 1996 (Revised February 1997)
- Case
Tennessee Valley Authority: Option Purchase Agreements
By: Peter Tufano
James Cross, VP of customer planning at the Tennessee Valley Authority, a major supplier of electric power in the Southeast United States, is considering meeting its incremental capacity needs by creating new financial contracts, Option Purchase Agreements (OPAs) to... View Details
Keywords: Risk and Uncertainty; Risk Management; Energy Generation; Corporate Finance; Energy Industry; United States
Tufano, Peter, and Cameron Poetzscher. "Tennessee Valley Authority: Option Purchase Agreements." Harvard Business School Case 296-038, January 1996. (Revised February 1997.)
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- June 1984
- Background Note
Techniques of Purchasing a Company
Keywords: Mergers and Acquisitions
Stevenson, Howard H. "Techniques of Purchasing a Company." Harvard Business School Background Note 384-189, June 1984.
- 16 Aug 2023
- Podcast
Helping Consumers Decarbonize their Purchases
Today’s episode in our corporate net zero climate series features HBS alumna Sanchali Pal, Founder and CEO of Commons, an app created to help consumers make more climate-friendly purchasing decisions. Sanchali discusses why she chose an entrepreneurial pathway out of... View Details
- 05 Aug 2013
- Research & Ideas
To Buy Happiness, Purchase an Experience
authors Elizabeth Dunn and Michael Norton draw on years of quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in adhering to five key principles: Buy Experiences (research shows that material View Details
Keywords: by Carmen Nobel
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- 01 Sep 2005
- News
Art purchased on this year's trip
"Invasion" by Amy Wilson, Courtesy Bellwether Gallery "Awake from Your Slumber" by Amy Wilson, Courtesy Bellwether Gallery "Untitled" by Bill Henson, Courtesy Robert Miller Gallery "Me Lighting Lauren Bacall's Cigarette in 'Written on the Wind'" by Angela Dufresne,... View Details
- August 2018 (Revised September 2018)
- Supplement
Predicting Purchasing Behavior at PriceMart (B)
By: Srikant M. Datar and Caitlin N. Bowler
Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regularizing the coefficients of the... View Details
Keywords: Data Science; Analytics and Data Science; Analysis; Customers; Household; Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (B)." Harvard Business School Supplement 119-026, August 2018. (Revised September 2018.)
- August 2018 (Revised September 2018)
- Case
Predicting Purchasing Behavior at PriceMart (A)
By: Srikant M. Datar and Caitlin N. Bowler
This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details
Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)
- 05 Aug 2013
- News
To Buy Happiness, Purchase an Experience
- December 9, 2020
- Article
Give Employees Cash to Purchase Their Own Insurance
By: Regina E. Herzlinger and Barak D. Richman
Employers’ and employees’ health care costs continue to skyrocket. A solution is to allow employers to give employees pre-tax cash to purchase their own health insurance. This move, enabled by a newly enacted federal rule, would put competitive pressure on insurers,... View Details
Herzlinger, Regina E., and Barak D. Richman. "Give Employees Cash to Purchase Their Own Insurance." Harvard Business Review (website) (December 9, 2020).
- February 1981 (Revised January 1984)
- Case
International Harvester: Purchasing Inflation Offset System
By: Regina E. Herzlinger and Kenneth A. Merchant
Herzlinger, Regina E., and Kenneth A. Merchant. "International Harvester: Purchasing Inflation Offset System." Harvard Business School Case 181-090, February 1981. (Revised January 1984.)
- 09 Dec 2019
- News
Identify Great Customers from Their First Purchase
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
Give Employees Cash to Purchase Their Own Health Insurance
Employers’ and employees’ health care costs continue to skyrocket. A solution is to allow employers to give employees pre-tax cash to purchase their own health insurance. This move, enabled by a newly enacted federal rule, would put competitive pressure on insurers,... View Details
- summer 1991
- Article
Estimating Heterogeneity in Consumers' Purchase Rates
By: Sunil Gupta and Donald G. Morrison
Gupta, Sunil, and Donald G. Morrison. "Estimating Heterogeneity in Consumers' Purchase Rates." Marketing Science 10 (summer 1991): 264–269.