Publications

Keywords: Advertising; Advertising Industry; Advertising Industry

1988
Chapter

Trade Associations and Public Relations

Keywords: Non-Governmental Organizations; Business and Community Relations; Public Relations Industry

Aug 2014
Working Paper

Defining Clusters of Related Industries

This paper develops a novel clustering algorithm that systematically generates and assesses sets of cluster definitions (i.e., groups of closely related industries). View Details

17 Sep 2009
News

Special Award from the Institute for Public Relations

March 1986 (Revised February 1987)
Case

Air Canada: Organizing for Public Relations and Media Relations (A)

By: Stephen A. Greyser and Roy V. Eales

Keywords: Business Organization; Strategy; Air Transportation Industry

April 2, 2018
Article

The Right Way for Companies to Publicize Their Social Responsibility Efforts

By: Mark R. Kramer

It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses.... View Details

Keywords: Public Relations; Corporate Social Responsibility and Impact; Communication Strategy

Register to Read

July 2017 (Revised July 2024)
Course Overview Note

Public Entrepreneurship

By: Mitchell Weiss

This course is rooted in the belief that there is a large opportunity for creating value and solving large public problems if there are more inventors and builders inside government and more inventors and builders outside government, building for it. The course was... View Details

Keywords: Public Entrepreneurship; Innovation; Public Sector; Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Business and Government Relations

Purchase

17 Sep 2009
News

Greyser honored by Institute for Public Relations

April 1990
Case

Mazda: Corporate Public Relations in the United States

By: Stephen A. Greyser and Norman Klein

Keywords: Reputation; Business and Stakeholder Relations; Auto Industry; United States

November 2018 (Revised January 2019)
Case

Investor Relations Practices at Edwards Lifesciences

By: C. Fritz Foley and F. Katelynn Boland

In January 2017, the senior leadership team at Edwards Lifesciences were preparing for the quarterly earnings call that would cover the fourth quarter of 2016. They faced questions about what types of information they should disclose on the call, as well as during... View Details

Keywords: Investor Relations; Medical Devices; Corporate Disclosure; Decisions; Business and Shareholder Relations; Medical Devices and Supplies Industry; United States

Educators

Purchase

Research Summary

Regulatory Change/Business-Government Relations

“Sources of Learning Heterogeneity: Discontinuous Regulatory Shock and its Impact on Organizational Search Behaviors”

Co-authoring with Jerry Kim, in this study I look at how discontinuous regulatory shock shapes organizational... View Details

Keywords: Business ＆ Government Relations; Regulations; Regulatory Capture; Pharmaceutical Industry; United States

1989
Book

Keeping the Corporate Image: Public Relations and Business, 1900-1950

Keywords: Business History; Public Relations Industry

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

Read Now

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

1979
Book

Keeping the Corporate Image: Public Relations and Business, 1900-1950

Keywords: Business History; Public Relations Industry

February 1987
Case

Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media

By: Stephen A. Greyser

Keywords: Business Organization; Strategy; Air Transportation Industry

2021
Working Paper

The Dance Between Government and Private Investors: Public Entrepreneurial Finance around the Globe

By: Jessica Bai, Shai Bernstein, Abhishek Dev and Josh Lerner

This paper examines the interaction between governments and private capital investors when financing early-stage ventures. We first provide a simple conceptual framework to explore when collaboration between governments and private investors is likely to emerge. Using... View Details

Keywords: Public Entrepreneurship; Subsidy; Industrial Policy; Entrepreneurship; Public Sector; Financing and Loans; Venture Capital; Global Range