Publications

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April 3, 2016
Guest Column

The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion

By: Aaron K. Chatterji and Michael W. Toffel

Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details

2003
Article

Public Opinion and the Role of Government Arts Funding in Spain

By: Arthur C. Brooks

1976
Book

Lies, Damn Lies and Statistics: The Manipulation of Public Opinion in America

By: Michael A. Wheeler

Keywords: Society; Mathematical Methods; United States

May 2016
Article

Transformation of Health Care—Perspectives of Opinion Leaders

By: Joanne Disch, Thomas W. Feeley, Diana J. Mason, Richard L. Schilsky, Ellen L. Stovall and Shelley Fuld Nasso

"What Health System Transformations Do You Believe Are Necessary for the Future of Health Care?" We need to transform to a true value-based health care delivery system. That means organizing care around medical conditions, not simply around hospitals and doctors. We... View Details

Keywords: Perspective; Health Disorders; Performance Improvement; Health Care and Treatment; Transformation; Health Industry

18 Mar 2008
Working Paper Summaries

Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

Keywords: by Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman & Lisa Sutherland; Retail

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

29 Oct 2018
Working Paper Summaries

Public Sentiment and the Price of Corporate Sustainability

Keywords: by George Serafeim

07 Apr 2011
What Do You Think?

When Should the Public Sector Take Over in a Meltdown?

Summing Up The variety of responses stimulated by this month's column may help explain why our public institutions are so often perceived as responding slowly to natural or man-made "meltdowns." First, as Ravindra Edirisooriya... View Details

Keywords: by Jim Heskett; Energy; Utilities

13 Jul 2009
Research & Ideas

Diagnosing the Public Health Care Alternative

U.S. Senator) Tom Coburn (R-OK) argue against a government-run public market for health insurance. Reform must include incentives for entrepreneurship and innovation, which only a private market could provide, they write. Professor Robert... View Details

Keywords: by Staff; Health

2020
Article

Public Sentiment and the Price of Corporate Sustainability

By: George Serafeim

Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong... View Details

Keywords: Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Management; Investment Strategy; Big Data; Machine Learning; Environment; Environmental Sustainability; Corporate Governance; Performance; Asset Pricing; Investment; Management; Strategy; Human Capital; Public Opinion; Value; Analytics and Data Science

SSRN

10 Jan 2005
What Do You Think?

Public Pension Reform: Does Mexico Have the Answer?

opinion is that the Administration should be candid and recognize that social security is a TAX used to fund a basic retirement benefit—the pension equivalent of food stamps. Higher income retirees should not receive a social security... View Details

Keywords: by James Heskett; Financial Services

June 2015 (Revised January 2017)
Case

Greece's Debt: Sustainable?

By: George Serafeim

The case "Greece's Debt: Sustainable?" describes the Greek economic crisis, bailout from the European Union and the International Monetary Fund (IMF), and the debt restructuring that followed. Because of a lack of trust in Greece's ability to repay its debt, two... View Details

Keywords: Debt Crisis; Accounting; Debt Sustainability; Austerity; Solvency Opinions; Borrowing and Debt; Restructuring; Valuation; Accrual Accounting; Fair Value Accounting; Economy; Greece

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Article

How Do Fairness Definitions Fare? Examining Public Attitudes Towards Algorithmic Definitions of Fairness

By: Nripsuta Saxena, Karen Huang, Evan DeFilippis, Goran Radanovic, David C. Parkes and Yang Liu

What is the best way to define algorithmic fairness? While many definitions of fairness have been proposed in the computer science literature, there is no clear agreement over a particular definition. In this work, we investigate ordinary people’s perceptions of three... View Details

Keywords: Fairness; Decision Making; Perception; Attitudes; Public Opinion

March 16, 2023
Other Article

How Putin Uses Hanoi’s 1960s Playbook to Divide the American Public on Foreign Policy

By: Jeremy Friedman

Keywords: Public Opinion; International Relations

October 2018 (Revised July 2019)
Technical Note

The Brand Management of Places

By: E. Ofek and Nathaniel Schwalb

The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to... View Details

Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion

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June 13, 2021
Guest Column

Big Oil Gets Clean and the World Stays Dirty: Public Pressure on Fossil Fuel Companies Can Only Do So Much

By: John Mulliken

Keywords: Climate Change; Business and Shareholder Relations; Public Opinion; Investment Activism; Energy Industry

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2023
Working Paper

Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic

By: Jessica Gagete-Miranda, Lucas Argentieri Mariani and Paula Rettl

While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. Using experimental and observational data from Brazil during the COVID-19 pandemic, we study how leader... View Details

18 Mar 2008
First Look

First Look: March 18, 2008

http://www.hbs.edu/research/pdf/08-083.pdf Bridge Building in Venture Capital-Backed Acquisitions Authors:Paul A. Gompers and Yuhai Xuan Abstract We compare three potential mechanisms for alleviating the asymmetric information between the View Details

Keywords: Martha Lagace

June 2023 (Revised July 2023)
Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States