Filter Results:
(3)
Show Results For
- All HBS Web
(3)
- Research (3)
- Faculty Publications (1)
Show Results For
- All HBS Web
(3)
- Research (3)
- Faculty Publications (1)
Page 1 of 3
Results
- December 2020
- Article
Consumer Reactance to Promotional Favors
By: Marco Bertini and Aylin Aydinli
Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a... View Details
Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior
Bertini, Marco, and Aylin Aydinli. "Consumer Reactance to Promotional Favors." Journal of Retailing 96, no. 4 (December 2020): 578–589.
- 25 Jun 2013
- First Look
First Look: June 25
evidence that this effect is driven by psychological reactance rather than by overcompensation for potential bias. We discuss both the theoretical and practical implications of our findings. Download working... View Details
Keywords: Anna Secino
- 29 Oct 2013
- First Look
First Look: October 29
134,000 arrest records for drunk driving in Washington State) and by participants with the authority to penalize transgressions in an experimental lab setting. An additional experiment provides evidence that this effect is driven by View Details
Keywords: Sean Silverthorne