Provenance Paradox - Publications - Faculty & Research

June 2012
Class Lecture

Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox

A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details

Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela

Citation

Find at Harvard

January 2015 (Revised July 2019)
Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin

This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details

Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan

Citation

Educators

Purchase

15 Feb 2017
Op-Ed

What Africa Can Teach the United States About Funding Infrastructure Projects

the great cities of America. But there will likely be massive arguments about how to raise the money and how to invest it. The solution may lie in finance models that have proven successful in several nations across the Atlantic Ocean—not... View Details

Keywords: by John Macomber; Construction

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

aspect of the relationship increases and the zero-sum aspect decreases. Powerful logic, proven in practice Performance-based pricing is growing because 1) its economic logic is so powerful; 2) it provides new opportunities for... View Details

Keywords: by Benson Shapiro; Manufacturing

11 Jan 2016
Research & Ideas

Is Group Loyalty a Force for Good or Evil?

or where they are crossing ethical boundaries for the good of their own group.” Gino and colleagues write about this paradox in a new paper forthcoming in the journal Organizational Behavior and Human Decision Processes with a decidedly... View Details

Keywords: by Michael Blanding

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

called upon to play increasingly broader roles. Let me start my analysis with the barrel. I think our economic system has proven phenomenally successful at bringing growth, innovation, productivity, and a rising standard of living to... View Details

Keywords: by Kim B. Clark

25 Sep 2007
First Look

First Look: September 25, 2007

faced the future with a new financial structure, world-class assets, a proven management team, a sound balance sheet, and access to capital for stability and expansion. In the face of increasing global grain demand and new... View Details

Keywords: Martha Lagace

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

paradoxes of venture financing. Entrepreneurs have found, for instance, that venture capitalists provide cash only in stages, rather than in an initial lump sum (E Ink's $200-million problem). In supporting inherently risky start-ups,... View Details

Keywords: by John S. Rosenberg

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

of the industry and the company itself may help us understand this decision. If their intended message was that several institutional stakeholders shared responsibility in waste disposal, then over-identification of its brand with the effort would have View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

Publications