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Publications

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      • Faculty Publications  (198)

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      • 2025
      • Working Paper

      Unwinding Loan Prospecting Pressure Through Renegotiation: The Role of Loan Officer Changes in Debt Contracting

      By: Jung Koo Kang, Regina Wittenberg Moerman and Jessie Cheong
      We examine the impact of loan officer changes on debt contract design. Loan officers play a critical role in initiating and maintaining lending relationships but also face pressure to originate more loans, incentivizing them to offer loan terms more favorable than... View Details
      Keywords: Financing and Loans; Borrowing and Debt; Contracts; Negotiation; Motivation and Incentives
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      Kang, Jung Koo, Regina Wittenberg Moerman, and Jessie Cheong. "Unwinding Loan Prospecting Pressure Through Renegotiation: The Role of Loan Officer Changes in Debt Contracting." Working Paper, March 2025.
      • February 2025
      • Article

      Improving Customer Compatibility with Tradeoff Transparency

      By: Ryan W. Buell and MoonSoo Choi
      Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
      Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
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      Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science 71, no. 2 (February 2025): 1335–1355.
      • 2024
      • Working Paper

      Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups

      By: Shirley Lu, George Serafeim and Simon Xu
      We study whether incumbent firms increase their product focus on climate solutions in response to venture capital (VC) financing of climate-tech startups. Using large language models to measure a firm's focus on climate solutions, we find that incumbents in similar... View Details
      Keywords: Climate Finance; Climate Change; Technological Innovation; Entrepreneurship; Venture Capital; Private Equity; Environmental Sustainability; Business Startups
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      Lu, Shirley, George Serafeim, and Simon Xu. "Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups." Harvard Business School Working Paper, No. 25-025, November 2024.
      • 2024
      • Working Paper

      Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance

      By: Ramana Nanda
      At the heart of entrepreneurial finance lies a persuasion challenge: regardless of the strength of an entrepreneur’s belief in the potential of their idea, they typically need to convince investors to provide the financial capital required for its... View Details
      Keywords: Entrepreneurial Finance; Business Startups; Communication Intention and Meaning; Prejudice and Bias
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      Nanda, Ramana. "Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance." Harvard Business School Working Paper, No. 25-020, October 2024.
      • September 2024
      • Case

      InfraCredit and the Project Inception Facility

      By: John Macomber, Namrata Arora and Maagatha Kalavadakken
      Around the world, large infrastructure projects are frequently stymied by the high cost and high uncertainty of the project inception phase: the research and engineering and planning prior to financial close and start of construction. Could there be a new kind of... View Details
      Keywords: Infrastructure; Financial Institutions; Financial Instruments; Cost; Cash Flow; Capital; Assets; Financial Markets; Financial Strategy; Insurance; Energy; Product Development; Risk and Uncertainty; Business Strategy; Credit; Financial Services Industry; Energy Industry; Banking Industry; Africa; Nigeria
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      Macomber, John, Namrata Arora, and Maagatha Kalavadakken. "InfraCredit and the Project Inception Facility." Harvard Business School Case 225-027, September 2024.
      • September 2024
      • Supplement

      Revenue Solutions, LLC (A)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: Ari Wasserman and Nick esayian were both dissatisfied with their future prospects in their current careers. Wasserman,... View Details
      Keywords: Personal Development and Career; Partners and Partnerships; Ownership
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      Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (A)." Harvard Business School Multimedia/Video Supplement 225-707, September 2024.
      • September 2024
      • Supplement

      Revenue Solutions, LLC (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
      Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.
      • September 2024
      • Case

      Board Director Dilemmas: The Tradeoffs of Board Selection

      By: David G. Fubini, Suraj Srinivasan and Patrick Sanguineti
      After retiring from a long and successful career in financial auditing, Linda McGill looked forward to the prospect of joining a board. She felt the time was right to leverage the breadth of her experience while fulfilling one of her long-term goals. Though somewhat of... View Details
      Keywords: Board Decisions; Corporate Boards; Board Networks; Cost vs Benefits; Governing and Advisory Boards; Retirement
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      Fubini, David G., Suraj Srinivasan, and Patrick Sanguineti. "Board Director Dilemmas: The Tradeoffs of Board Selection." Harvard Business School Case 425-023, September 2024.
      • August 2024
      • Case

      Iogen: Decarbonizing Hard-to-Abate Sectors

      By: George Serafeim, Charlotte Foody and John Mulliken
      Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was... View Details
      Keywords: Technology; Biofuel; Market Attractiveness; Decarbonization; Technological Innovation; Climate Change; Energy; Environmental Sustainability; Transformation; Market Entry and Exit; Strategy; Energy Industry; United States; United Kingdom
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      Serafeim, George, Charlotte Foody, and John Mulliken. "Iogen: Decarbonizing Hard-to-Abate Sectors." Harvard Business School Case 125-037, August 2024.
      • June 2024 (Revised August 2024)
      • Case

      Cementos Argos in the U.S.: Go Big or Go Home?

      By: Jorge Tamayo, Ruth Costas, Pedro Levindo and Karina Souza
      In April 2011, Colombian group Cementos Argos had to decide on whether to double down its business in the U.S., amidst the U.S. cement industry’s lowest performance in 30 years. Argos— Colombia’s leading cement producer and one of the “jewels” of Grupo GEA, the... View Details
      Keywords: Mergers and Acquisitions; Business Organization; Business Subsidiaries; Talent and Talent Management; Cost vs Benefits; Financial Crisis; Cross-Cultural and Cross-Border Issues; Global Strategy; Business Strategy; Construction Industry; Manufacturing Industry; Latin America; South America; North and Central America; United States; Colombia
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      Tamayo, Jorge, Ruth Costas, Pedro Levindo, and Karina Souza. "Cementos Argos in the U.S.: Go Big or Go Home?" Harvard Business School Case 724-500, June 2024. (Revised August 2024.)
      • May 2024
      • Case

      Naked Wines: The Profit vs. Growth Decision

      By: Benjamin C. Esty and Edward A. Meyer
      Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details
      Keywords: Profit Vs. Growth; Platform Business; Economies Of Scale; Subscription Business; Wine; Scaling; Racing; Value Creation; Network Effects; Business Startups; Small Business; Financial Management; Financial Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Profit; E-commerce; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States; Australia; United Kingdom
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      Esty, Benjamin C., and Edward A. Meyer. "Naked Wines: The Profit vs. Growth Decision." Harvard Business School Case 724-462, May 2024.
      • May 2024
      • Supplement

      HubSpot and Motion AI (B): Generative AI Opportunities

      By: Jill Avery
      The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
      Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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      Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
      • May–June 2024
      • Article

      Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

      By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
      Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
      Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career
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      Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Organization Science 35, no. 3 (May–June 2024): 911–927.
      • March 7, 2024
      • Article

      Integrating Digital Tools into Every Stage of Your Sales Strategy

      By: Frank V. Cespedes and Georg Krentzel
      In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
      Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
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      Cespedes, Frank V., and Georg Krentzel. "Integrating Digital Tools into Every Stage of Your Sales Strategy." Harvard Business Review (website) (March 7, 2024).
      • February 2024
      • Teaching Note

      Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)

      By: Mark Egan
      Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details
      Keywords: Inventory Management; Forecasting Demand; Financial Constraints; Apparel; Startups; Corporate Finance; Forecasting and Prediction; Working Capital; Financing and Loans; Organizational Change and Adaptation; Demand and Consumers; Apparel and Accessories Industry; United States
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      Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)." Harvard Business School Teaching Note 224-071, February 2024.
      • January 2024 (Revised May 2024)
      • Case

      Runa

      By: Paul Gompers and Carla Larangeira
      In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and... View Details
      Keywords: Business Startups; Volatility; Entrepreneurship; Decision Making; Leadership; Management; Venture Capital; Organizational Change and Adaptation; Business Growth and Maturation; Latin America
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      Gompers, Paul, and Carla Larangeira. "Runa." Harvard Business School Case 224-047, January 2024. (Revised May 2024.)
      • October 2023 (Revised February 2024)
      • Case

      Loris

      By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
      In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
      Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
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      Zhang, Shunyuan, Das Narayandas, Stacy Straaberg, and David Lane. "Loris." Harvard Business School Case 524-010, October 2023. (Revised February 2024.)
      • September 2023 (Revised February 2024)
      • Case

      Accelerating with Caution: Forecasting and Managing birddogs' Growth

      By: Mark Egan
      As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details
      Keywords: Inventory; Working Capital; Forecasting and Prediction; Organizational Change and Adaptation; Financing and Loans; Apparel and Accessories Industry
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      Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs' Growth." Harvard Business School Case 224-023, September 2023. (Revised February 2024.)
      • September 2023
      • Supplement

      Accelerating with Caution: Forecasting and Managing birddogs’ Growth (B)

      By: Mark Egan
      As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. Their task at hand? To predict the demand for their product in the coming season, determine the appropriate investments in working... View Details
      Keywords: Working Capital; Forecasting and Prediction; Expansion; Production; Apparel and Accessories Industry
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      Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs’ Growth (B)." Harvard Business School Supplement 224-024, September 2023.
      • September–October 2023
      • Article

      Prospective Evaluation of the Cost of Performing Breast Imaging Examinations Using Time-Driven Activity-Based Costing Method: A Single Center Study

      By: Aamir Ali, Jordana Phillips, Damir Ljuboja, Syed S. Shehab, Etta D. Pisano, Robert S. Kaplan and Ammar Sarwar
      We use time-driven activity-based costing (TDABC) to measure the cost of performing breast imaging using different modalities: full-field digital mammography (FFDM), digital breast tomosynthesis (DBT), contrast-enhanced mammography (CEM), US and MRI exams, and... View Details
      Keywords: Time-Driven Activity-Based Costing; Health Care; Breast Cancer; Health Care and Treatment; Cost; Cost Accounting; Health Industry
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      Ali, Aamir, Jordana Phillips, Damir Ljuboja, Syed S. Shehab, Etta D. Pisano, Robert S. Kaplan, and Ammar Sarwar. "Prospective Evaluation of the Cost of Performing Breast Imaging Examinations Using Time-Driven Activity-Based Costing Method: A Single Center Study." Journal of Breast Imaging 5, no. 5 (September–October 2023): 546–554.
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