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- All HBS Web
(1,947)
- People (3)
- News (582)
- Research (1,049)
- Events (3)
- Multimedia (19)
- Faculty Publications (567)
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- December 2000 (Revised January 2001)
- Background Note
Promise of Functional Foods, The
By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
This case presents a definition of functional foods or nutraceuticals (food or food ingredients that could provide a health benefit beyond the traditional nutrients they contain), a description of some of the major obstacles to their commercialization and... View Details
Keywords: Food; Private Sector; Public Sector; Health; Product Development; Production; Commercialization; Food and Beverage Industry; Pharmaceutical Industry
Goldberg, Ray A., Carin-Isabel Knoop, and Laure Mougeot Stroock. "Promise of Functional Foods, The." Harvard Business School Background Note 901-013, December 2000. (Revised January 2001.)
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the... View Details
- February 2012 (Revised July 2012)
- Background Note
The Promise of Impact Investing
By: V. Kasturi Rangan, Sarah Appleby and Laura Moon
This note outlines the segments of a potential $500 billion social investment market; sectors such as housing, microfinance, health and education. The note sketches the roles of the various players and summarizes their investment perspectives. View Details
Keywords: Investment
Rangan, V. Kasturi, Sarah Appleby, and Laura Moon. "The Promise of Impact Investing." Harvard Business School Background Note 512-045, February 2012. (Revised July 2012.)
- 2014
- Article
The Promise of Prediction Contests
By: Phillip E. Pfeifer, Yael Grushka-Cockayne and Kenneth C. Lichtendahl
This article examines the prediction contest as a vehicle for aggregating the opinions of a crowd of experts. After proposing a general definition distinguishing prediction contests from other mechanisms for harnessing the wisdom of crowds, we focus on... View Details
Pfeifer, Phillip E., Yael Grushka-Cockayne, and Kenneth C. Lichtendahl. "The Promise of Prediction Contests." American Statistician 68, no. 4 (2014): 264–270.
- 2015
- Chapter
Clawing Back a Promising Paper
By: Teresa M. Amabile, Regina Conti and Heather Coon
Amabile, Teresa M., Regina Conti, and Heather Coon. "Clawing Back a Promising Paper." Chap. 27 in Ethical Challenges in the Behavioral and Brain Sciences: Case Studies and Commentaries, edited by Robert J. Sternberg and Susan T. Fiske, 83–84. Cambridge University Press, 2015.
- April 2010
- Article
Managed Globalization: Doctrine, Practice, and Promise
By: Rawi Abdelal and Sophie Meunier
Two alternate visions for shaping and explaining the governance of economic globalization have been in competition for the past 20 years: an ad hoc, laissez-faire vision promoted by the United States versus a managed vision relying on multilateral rules and... View Details
Keywords: Financial Crisis; Trade; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Competition; European Union; United States
Abdelal, Rawi, and Sophie Meunier. "Managed Globalization: Doctrine, Practice, and Promise." Journal of European Public Policy 17, no. 3 (April 2010): 350–367.
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
hiring decisions than humans. In these stories from our recent archives, Harvard Business School researchers outline the promises of big data—and the limitations of trying to harness data from a firehose. The Civic Benefits of Google... View Details
- January–February 1980
- Article
New Promise of Computer Graphics
By: Hirotaka Takeuchi and Allan H. Schmidt
Keywords: Technology
Takeuchi, Hirotaka, and Allan H. Schmidt. "New Promise of Computer Graphics." Harvard Business Review 58, no. 1 (January–February 1980).
- October 2024 (Revised February 2025)
- Case
AI and Brand Management: Promises and Perils
By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
Not only has technology entered nearly every area of our personal life, it's the rare industry that isn't computerized, networked, and advertised on Facebook. Except one: education. Outside of the occasional computer lab, basic webpage, or iPad in the classroom,... View Details
- September 6, 2011
- Article
Fulfilling the Promise of 'Citizens United'
By: John C. Coates and Taylor Lincoln
Coates, John C., and Taylor Lincoln. "Fulfilling the Promise of 'Citizens United'." Washington Post (September 6, 2011), Opinion.
- October 2007
- Article
Realizing the Promise of Personalized Medicine
By: Mara G. Aspinall and Richard G. Hamermesh
Keywords: Health
Aspinall, Mara G., and Richard G. Hamermesh. "Realizing the Promise of Personalized Medicine." Harvard Business Review 85, no. 10 (October 2007).
- 02 Jan 2013
- What Do You Think?
Should We Rethink the Promise of Teams?
promise of teams? What do you think? To Read More Susan Cain, Quiet: The Power of Introverts in a World That Can't Stop Talking, Crown Publishers, 2012. Amy Edmondson, Teaming: How Organizations Learn, Innovate, and Compete in the... View Details
Keywords: by James Heskett
- December 2000 (Revised April 2006)
- Case
Promise (A): Building a Consumer Finance Company in Japan
Describes Promise, the third-largest consumer finance company in Japan. Promise was created in 1963 by an entrepreneur and has grown rapidly, especially in the 1990s when commercial banks struggled. Promise's core business consists of providing unsecured loans of up to... View Details
Keywords: Capital Structure; Entrepreneurship; Financial Institutions; Financial Services Industry; Japan
Kuemmerle, Walter, and William J. Coughlin Jr. "Promise (A): Building a Consumer Finance Company in Japan." Harvard Business School Case 801-188, December 2000. (Revised April 2006.)
- September 2015
- Teaching Note
Buzzfeed — The Promise of Native Advertising
- spring 2004
- Article
Promise and Peril in Implementing Pay-for-Performance
By: Michael Beer and Mark D. Cannon
Beer, Michael, and Mark D. Cannon. "Promise and Peril in Implementing Pay-for-Performance." Human Resource Management 43, no. 1 (spring 2004): 3–48.
- February 2021 (Revised June 2021)
- Case
Bairong and the Promise of Big Data
By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist
Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and... View Details
Keywords: Fintech; Big Data; Artificial Intelligence; Credit Scoring; Finance; Credit; Business Startups; AI and Machine Learning; Analytics and Data Science; China
Cohen, Lauren, Xiaoyan Zhang, and Spencer C.N. Hagist. "Bairong and the Promise of Big Data." Harvard Business School Case 221-068, February 2021. (Revised June 2021.)
- February 2019 (Revised August 2019)
- Case
Maccabitech: The Promise of Israel's Healthcare Data
By: Scott Duke Kominers and Carin-Isabel Knoop
Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details
Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel
Kominers, Scott Duke, and Carin-Isabel Knoop. "Maccabitech: The Promise of Israel's Healthcare Data." Harvard Business School Case 819-032, February 2019. (Revised August 2019.)
- June 2025
- Teaching Note
AI and Brand Management: Promises and Perils
By: Julian De Freitas and Elie Ofek
Teaching Note for HBS Background Note No. 525-021. View Details
- June 2014 (Revised August 2014)
- Case
BuzzFeed — The Promise of Native Advertising
Oberholzer-Gee, Felix. "BuzzFeed — The Promise of Native Advertising." Harvard Business School Case 714-512, June 2014. (Revised August 2014.)