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  • All HBS Web  (1,936)
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    • News  (580)
    • Research  (1,049)
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  • December 2000 (Revised January 2001)
  • Background Note

Promise of Functional Foods, The

By: Ray A. Goldberg, Carin-Isabel Knoop and Laure Mougeot Stroock
This case presents a definition of functional foods or nutraceuticals (food or food ingredients that could provide a health benefit beyond the traditional nutrients they contain), a description of some of the major obstacles to their commercialization and... View Details
Keywords: Food; Private Sector; Public Sector; Health; Product Development; Production; Commercialization; Food and Beverage Industry; Pharmaceutical Industry
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Goldberg, Ray A., Carin-Isabel Knoop, and Laure Mougeot Stroock. "Promise of Functional Foods, The." Harvard Business School Background Note 901-013, December 2000. (Revised January 2001.)
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • April 2010
  • Article

Managed Globalization: Doctrine, Practice, and Promise

By: Rawi Abdelal and Sophie Meunier
Two alternate visions for shaping and explaining the governance of economic globalization have been in competition for the past 20 years: an ad hoc, laissez-faire vision promoted by the United States versus a managed vision relying on multilateral rules and... View Details
Keywords: Financial Crisis; Trade; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Competition; European Union; United States
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Abdelal, Rawi, and Sophie Meunier. "Managed Globalization: Doctrine, Practice, and Promise." Journal of European Public Policy 17, no. 3 (April 2010): 350–367.
  • February 2012 (Revised July 2012)
  • Background Note

The Promise of Impact Investing

By: V. Kasturi Rangan, Sarah Appleby and Laura Moon
This note outlines the segments of a potential $500 billion social investment market; sectors such as housing, microfinance, health and education. The note sketches the roles of the various players and summarizes their investment perspectives. View Details
Keywords: Investment
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Rangan, V. Kasturi, Sarah Appleby, and Laura Moon. "The Promise of Impact Investing." Harvard Business School Background Note 512-045, February 2012. (Revised July 2012.)
  • 15 May 2017
  • Sharpening Your Skills

The Promises and Limitations of Big Data

hiring decisions than humans. In these stories from our recent archives, Harvard Business School researchers outline the promises of big data—and the limitations of trying to harness data from a firehose. The Civic Benefits of Google... View Details
Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health
  • 2014
  • Article

The Promise of Prediction Contests

By: Phillip E. Pfeifer, Yael Grushka-Cockayne and Kenneth C. Lichtendahl
This article examines the prediction contest as a vehicle for aggregating the opinions of a crowd of experts. After proposing a general definition distinguishing prediction contests from other mechanisms for harnessing the wisdom of crowds, we focus on... View Details
Keywords: Prediction; Forecasting and Prediction
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Pfeifer, Phillip E., Yael Grushka-Cockayne, and Kenneth C. Lichtendahl. "The Promise of Prediction Contests." American Statistician 68, no. 4 (2014): 264–270.
  • 2015
  • Chapter

Clawing Back a Promising Paper

By: Teresa M. Amabile, Regina Conti and Heather Coon
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Amabile, Teresa M., Regina Conti, and Heather Coon. "Clawing Back a Promising Paper." Chap. 27 in Ethical Challenges in the Behavioral and Brain Sciences: Case Studies and Commentaries, edited by Robert J. Sternberg and Susan T. Fiske, 83–84. Cambridge University Press, 2015.
  • January–February 1980
  • Article

New Promise of Computer Graphics

By: Hirotaka Takeuchi and Allan H. Schmidt
Keywords: Technology
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Takeuchi, Hirotaka, and Allan H. Schmidt. "New Promise of Computer Graphics." Harvard Business Review 58, no. 1 (January–February 1980).
  • 02 Jan 2013
  • What Do You Think?

Should We Rethink the Promise of Teams?

promise of teams? What do you think? To Read More Susan Cain, Quiet: The Power of Introverts in a World That Can't Stop Talking, Crown Publishers, 2012. Amy Edmondson, Teaming: How Organizations Learn, Innovate, and Compete in the... View Details
Keywords: by James Heskett
  • October 2024 (Revised February 2025)
  • Case

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
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De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
  • September 2015
  • Teaching Note

Buzzfeed — The Promise of Native Advertising

By: Felix Oberholzer-Gee
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Oberholzer-Gee, Felix. "Buzzfeed — The Promise of Native Advertising." Harvard Business School Teaching Note 716-421, September 2015.
  • 16 Jun 2014
  • Research & Ideas

The Unfulfilled Promise of Educational Technology

Not only has technology entered nearly every area of our personal life, it's the rare industry that isn't computerized, networked, and advertised on Facebook. Except one: education. Outside of the occasional computer lab, basic webpage, or iPad in the classroom,... View Details
Keywords: by Michael Blanding; Education
  • September 6, 2011
  • Article

Fulfilling the Promise of 'Citizens United'

By: John C. Coates and Taylor Lincoln
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Coates, John C., and Taylor Lincoln. "Fulfilling the Promise of 'Citizens United'." Washington Post (September 6, 2011), Opinion.
  • October 2007
  • Article

Realizing the Promise of Personalized Medicine

By: Mara G. Aspinall and Richard G. Hamermesh
Keywords: Health
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Aspinall, Mara G., and Richard G. Hamermesh. "Realizing the Promise of Personalized Medicine." Harvard Business Review 85, no. 10 (October 2007).
  • December 2000 (Revised April 2006)
  • Case

Promise (A): Building a Consumer Finance Company in Japan

Describes Promise, the third-largest consumer finance company in Japan. Promise was created in 1963 by an entrepreneur and has grown rapidly, especially in the 1990s when commercial banks struggled. Promise's core business consists of providing unsecured loans of up to... View Details
Keywords: Capital Structure; Entrepreneurship; Financial Institutions; Financial Services Industry; Japan
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Kuemmerle, Walter, and William J. Coughlin Jr. "Promise (A): Building a Consumer Finance Company in Japan." Harvard Business School Case 801-188, December 2000. (Revised April 2006.)
  • spring 2004
  • Article

Promise and Peril in Implementing Pay-for-Performance

By: Michael Beer and Mark D. Cannon
Keywords: Compensation and Benefits; Performance
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Beer, Michael, and Mark D. Cannon. "Promise and Peril in Implementing Pay-for-Performance." Human Resource Management 43, no. 1 (spring 2004): 3–48.
  • February 2021 (Revised June 2021)
  • Case

Bairong and the Promise of Big Data

By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist
Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and... View Details
Keywords: Fintech; Big Data; Artificial Intelligence; Credit Scoring; Finance; Credit; Business Startups; AI and Machine Learning; Analytics and Data Science; China
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Cohen, Lauren, Xiaoyan Zhang, and Spencer C.N. Hagist. "Bairong and the Promise of Big Data." Harvard Business School Case 221-068, February 2021. (Revised June 2021.)
  • February 2019 (Revised August 2019)
  • Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop
Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details
Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel
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Kominers, Scott Duke, and Carin-Isabel Knoop. "Maccabitech: The Promise of Israel's Healthcare Data." Harvard Business School Case 819-032, February 2019. (Revised August 2019.)
  • Article

The Promise and Peril of Russia's Resurgent State

By: Rawi Abdelal
The article discusses the effect of the global financial crisis of 2008-2009 on the outlook for Russia's economic growth. The discussion focuses on the status of capitalism in Russia and the government's central role in business. A brief history of Russia's economic... View Details
Keywords: Economic Growth; Economic Systems; Financial Crisis; Investment; Globalized Economies and Regions; Policy; Russia
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Abdelal, Rawi. "The Promise and Peril of Russia's Resurgent State." Harvard Business Review 88, nos. 1/2 (January–February 2010): 125–129.
  • June 2025
  • Teaching Note

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
Teaching Note for HBS Background Note No. 525-021. View Details
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De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Teaching Note 525-062, June 2025.
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