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Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book,
Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
- 27 May 2021
- News
Professor Profiles: Youngme Moon, Harvard Business School
- 01 Mar 2012
- News
1st-Year MBAs Learn from Global Partners
students’ global awareness and to providing action-based, integrated learning experiences,” said HBS professor Youngme Moon, senior associate dean and chair of the MBA Program. Students began preparing for... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings comes from explicitly subverting convention through unconventional promotions, prices, and... View Details
Keywords: by Youngme Moon
- 01 Mar 2012
- News
Great Expectations
a significant investment of human and financial capital. Support from alumni and friends has been and will continue to be a crucial element of our success. It gives us the courage to build on our legacy. Your support and your expectations drive our success. View Details
- 01 Aug 2022
- News
A New Private Moon Race Kicks Off Soon
- 04 Jun 2018
- Research & Ideas
Think of it as Professors in Cars Having Coffee
product portfolio. Maybe we are no longer going to produce assault weapons. Or maybe we will make a really interesting effort into producing smart weapons.” Unique ideas and insights are common on the podcast Harvard Business School After Hours. Each week, View Details
- 01 Sep 2010
- News
Dare to be Different
MOON: “Differentiation is not a formula. Rather, it’s a way of thinking.” Professor Youngme Moon, who teaches one of HBS’s most popular electives (Consumer Marketing), has recently published her first book.... View Details
- 04 Mar 2018
- News
The Case Centre Awards and Competitions 2018
- 01 Feb 2018
- News
HBS Professor Emeritus Hugo Uyterhoeven Dies at 86
following a bike ride with his wife, Julie, on Sunday, Jan. 28. “As he wished, my father lived life to the fullest and passed away peacefully,” Moon said. At the time of his death, Uyterhoeven was the School’s Timken View Details
- 02 Apr 2018
- News
Fixing the Culture at Uber
- 17 Mar 2020
- News
Reflections on the Ongoing Coronavirus Crisis
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
HBS professors are widely recognized for their role as thought leaders. But recently, two of our faculty members were recognized for their role in advancing the technology sector itself: The Boston Globe included View Details
- 19 Sep 2011
- News
How to grow your sales faster than the economy
- 09 Jan 2012
- News