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  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School marketing... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 09 Jul 2010
  • Working Paper Summaries

The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

Keywords: by Alnoor Ebrahim & V. Kasturi Rangan
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

Over a dozen years ago, HBS professors Ben Shapiro and Kash Rangan conducted research with colleague John J. Sviokla, focusing on the impact that a company's order management... View Details
Keywords: by Sarah Jane Johnston
  • 14 Jun 2022
  • Cold Call Podcast

What Does It Take to Close the Opportunity Gap in America’s Labor Market?

Keywords: Re: V. Kasturi Rangan
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS View Details
Keywords: by Martha Lagace
  • 15 Sep 2008
  • Research & Ideas

The Coming Transformation of Social Enterprise

Professor Kash Rangan is one of the pioneers of Harvard Business School's Social Enterprise Initiative, now 15 years old. Back in 1993, most people took a "spray and... View Details
Keywords: by Roger Thompson
  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

bank accounts at all—they wanted effective ways to send money home to their families. The case's key lesson is the importance of meeting the real needs of your target audience, not the needs as you perceive them, says professor V. Kasturi... View Details
Keywords: by Carmen Nobel; Banking; Communications; Telecommunications
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

majority of them are not doing it effectively," says V. Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. "If you look at the Fortune 100 companies, you'll find at least half of them could do... View Details
Keywords: by Dina Gerdeman
  • 25 Jul 2023
  • Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

medicine to people who need it. And you’re actually growing your business,” Samuel told The BiGS Fix in an interview. “You find that you started from nothing, and you end up cultivating a viable market.” Samuel, Harvard Business School View Details
Keywords: by Esther Schrader; Pharmaceutical; Health
  • 03 Aug 2009
  • Research & Ideas

Corporate Social Responsibility in a Downturn

Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School, argues that corporate social responsibility (CSR) initiatives are more necessary than ever. Rangan... View Details
Keywords: by Martha Lagace
  • 23 Jun 2003
  • Research & Ideas

Building a Better Buyer-Seller Relationship

important, an understanding of the process of how relationships evolve over time," he said. Buyer-seller Evolution To study how relationships evolve in mature industrial markets, Narayandas and HBS professor V. Kasturi View Details
Keywords: by Martha Lagace
  • 09 Jun 2003
  • Research & Ideas

The Challenge of the Multi-site Nonprofit

operations. The problem, according to Harvard Business School professors Allen Grossman and V. Kasturi ("Kash") Rangan, rests in inevitable tensions and battles for power that arise between national headquarters and local... View Details
Keywords: by Sean Silverthorne
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

companies knowingly persist in money-losing customer relationships. Why such inconsistent behavior? HBS associate professor Narakesari ("Das") Narayandas has been investigating the various stances that companies, deliberately... View Details
Keywords: by Peter K. Jacobs
  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

involved in healthcare or advocacy. HBS professor V. Kasturi Rangan pointed out the question organizations need to answer: What can this organization do to solve this aspect of the problem? Bradach suggested... View Details
Keywords: by Manda Salls
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

Business V. Kasturi Rangan and Katharine LeeHarvard Business School Case 511-025 Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food... View Details
Keywords: Sean Silverthorne
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Leonard and V. Kasturi Rangan Periodical:Directors & Boards 3, no. 4 (winter 2006) Abstract Companies today face increasing demands for corporate social responsibility (CSR). Correspondingly, they have important new opportunities to... View Details
Keywords: Martha Lagace
  • 02 Mar 2010
  • First Look

First Look: March 2

system. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710425-PDF-ENG Gilead Sciences Inc.: Access Program V. Kasturi Rangan and Katharine LeeHarvard Business School Case 510-029 Gilead Sciences, the U.S. leader in HIV/AIDS... View Details
Keywords: Martha Lagace
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

http://www.hup.harvard.edu/catalog.php?recid=31216 Breaking New Ground: The Emerging Frontier of CSR in the Extractive Sector Authors:V. Kasturi Rangan and Brooke Barton Publication:Chap. 9 in Global Challenges in Responsible Business,... View Details
  • 02 Jun 2010
  • First Look

First Look: June 2

Review 88, no. 6 (June 2010) An abstract is unavailable at this time. Read the preview: http://hbr.org/2010/06/change-for-changes-sake/ar/1   Working PapersLimits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance Authors:Alnoor Ebrahim and... View Details
Keywords: Martha Lagace
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

systematic analysis and comparison across these approaches. In this paper, HBS professors Alnoor Ebrahim and V. Kasturi Rangan provide a synthesis of the current debates and, in so doing, offer a typology... View Details
Keywords: by Staff

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