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- News (32)
- Research (33)
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- 01 Jun 2008
- News
Kash Rangan
Rangan Illustration by Randy Glass Professor Kash Rangan is one of the pioneers of the School’s Social Enterprise Initiative, now fifteen years... View Details
- 10 Jan 2022
- Video
Professor Kash Rangan: Enlightening
- Web
Kash Rangan Archives | Social Enterprise
Inclusive Finance is a Harvard Business School ... A Conversation with Professor Kash Rangan Kash Rangan 28 Sep... View Details
- 21 Jan 2022
- News
Professor Kash Rangan: Enlightening
- 15 Jun 2021
- News
HBS OnBoard with Professor Rangan
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 01 Sep 2012
- News
Faculty Research Online
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy Many companies preach and practice corporate social responsibility, but their efforts often lack an overall strategy that dilutes their effectiveness. View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School marketing... View Details
- 09 Jul 2010
- Working Paper Summaries
The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance
Keywords: by Alnoor Ebrahim & V. Kasturi Rangan
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
Over a dozen years ago, HBS professors Ben Shapiro and Kash Rangan conducted research with colleague John J. Sviokla, focusing on the impact that a company's order management... View Details
Keywords: by Sarah Jane Johnston
- 14 Jul 2023
- Video
BiGS Idea: Rethinking Health Equity
- 12 Aug 2020
- Video
Manifesto for a Moral Revolution
- 14 Jun 2022
- Cold Call Podcast
What Does It Take to Close the Opportunity Gap in America’s Labor Market?
Keywords: Re: V. Kasturi Rangan
- 12 PM – 1:30 PM EDT, 15 Jun 2021
- Virtual Programming
HBS On Board Session
Join the HBS Social Enterprise Initiative for the launch of On Board, a new program designed to inspire and support alumni serving on nonprofit boards. In this first session, Professor Kash Rangan will host a conversation with Anne Wallestad of BoardSource on the shift... View Details
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS View Details
Keywords: by Martha Lagace
- 15 Sep 2008
- Research & Ideas
The Coming Transformation of Social Enterprise
Professor Kash Rangan is one of the pioneers of Harvard Business School's Social Enterprise Initiative, now 15 years old. Back in 1993, most people took a "spray and... View Details
Keywords: by Roger Thompson
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
bank accounts at all—they wanted effective ways to send money home to their families. The case's key lesson is the importance of meeting the real needs of your target audience, not the needs as you perceive them, says professor V. Kasturi... View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
majority of them are not doing it effectively," says V. Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. "If you look at the Fortune 100 companies, you'll find at least half of them could do... View Details
Keywords: by Dina Gerdeman