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- 31 May 2012
- Working Paper Summaries
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
- 18 Sep 2008
- Working Paper Summaries
The Internalization of Advertising Services: An Inter-Industry Analysis
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
one has long been the burning question for clients and their agencies," says Alvin J. Silk, the Lincoln Filene Professor of Business Administration, Emeritus, at Harvard... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny HBS View Details
Keywords: by Susan Young
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
http://www.hbs.edu/research/pdf/11-038.pdf The Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. View Details
Keywords: Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Abstract The common perception appears to be that vertical integration of advertising services is more the exception... View Details
Keywords: Martha Lagace
- 25 Jan 2011
- First Look
First Look: Jan. 25
high-beta stocks. An Empirical Analysis of Innovation Contests: Strategic Incentives, Problem Uncertainty and Independent Experimentation along Parallel Paths Authors:Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani... View Details
Keywords: Sean Silverthorne
- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract... View Details
Keywords: Martha Lagace
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
execute such campaigns? According to HBS professor Alvin J. Silk and MIT professor Ernst R. Berndt, "The... View Details
Keywords: by Working Knowledge editors