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- All HBS Web (25)
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- 02 Nov 2021
- News
Harvard Business School Professor Alvin J. Silk, Dies at 85
- 22 Aug 2012
- News
Advertising: It's Not 'Mad Men' Anymore
- 17 Apr 2014
- News
Striking a Balance
Alvin J. Silk The struggle to balance career and family was all too familiar to the late Diane Doerge Wilson, whose memory is being honored with an HBS professorship funded by... View Details
- 01 Oct 2000
- News
Faculty Retirements
a Ph.D. (1968) in economics, finance, and accounting from the University of Chicago. Alvin J. Silk Alvin Silk, the Lincoln Filene View Details
- 01 Mar 2005
- News
Faculty Research Online
directly to consumers. Do physicians take notice? Professor Emeritus Alvin Silk and Harvard’s Joel Weissman discuss a recent study. The Changing... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
professor Ernest R. Berndt), HBS professor Alvin J. Silk looks at both internal and external forces affecting the... View Details
Keywords: Peter K. Jacobs
- 01 Jun 1996
- News
Reinventing Marketing
own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds... View Details
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor View Details
Keywords: Susan Young