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- 02 Nov 2021
- News
Harvard Business School Professor Alvin J. Silk, Dies at 85
- 31 May 2012
- Working Paper Summaries
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
- 18 Sep 2008
- Working Paper Summaries
The Internalization of Advertising Services: An Inter-Industry Analysis
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
one has long been the burning question for clients and their agencies," says Alvin J. Silk, the Lincoln Filene Professor of Business Administration, Emeritus, at Harvard... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny HBS View Details
Keywords: by Susan Young
- 22 Aug 2012
- News
Advertising: It's Not 'Mad Men' Anymore
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
http://www.hbs.edu/research/pdf/11-038.pdf The Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. View Details
Keywords: Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Abstract The common perception appears to be that vertical integration of advertising services is more the exception... View Details
Keywords: Martha Lagace
- 25 Jan 2011
- First Look
First Look: Jan. 25
high-beta stocks. An Empirical Analysis of Innovation Contests: Strategic Incentives, Problem Uncertainty and Independent Experimentation along Parallel Paths Authors:Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani... View Details
Keywords: Sean Silverthorne
- Web
HBS - The year in Review
Hamilton, External Relations, retired Elizabeth Karpati, MBA Program Office, retired Peter J. Martel, Human Resources, retired Jane McCormick, MBA Admissions, retired Dolores D. Mullin, Audio Visual Services, retired View Details
- Web
Site Credits | Baker Library | Bloomberg Center | Harvard Business School
TV Bibliography From the Director Site Credits Visit & Contact Us Special Collections Baker Library Search Search Search U.S. Steel Resources Site Credits Site Credits Guest Curator Melissa Banta HBS Faculty Benson P. Shapiro Malcolm P. McNair View Details
- 17 Apr 2014
- News
Striking a Balance
Alvin J. Silk The struggle to balance career and family was all too familiar to the late Diane Doerge Wilson, whose memory is being honored with an HBS professorship funded by... View Details
- 01 Oct 2000
- News
Faculty Retirements
a Ph.D. (1968) in economics, finance, and accounting from the University of Chicago. Alvin J. Silk Alvin Silk, the Lincoln Filene View Details
- 01 Mar 2005
- News
Faculty Research Online
directly to consumers. Do physicians take notice? Professor Emeritus Alvin Silk and Harvard’s Joel Weissman discuss a recent study. The Changing... View Details
- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. View Details
Keywords: Sean Silverthorne
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
professor Ernest R. Berndt), HBS professor Alvin J. Silk looks at both internal and external forces affecting the... View Details
Keywords: Peter K. Jacobs