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Show Results For
- All HBS Web
(7,639)
- People (20)
- News (1,222)
- Research (5,303)
- Events (32)
- Multimedia (27)
- Faculty Publications (3,682)
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- July 2016
- Case
Product Portfolio Management at Genentech
By: Kevin Schulman and Jamie Gresh
Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details
Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States
Schulman, Kevin, and Jamie Gresh. "Product Portfolio Management at Genentech." Harvard Business School Case 317-012, July 2016.
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- TeachingInterests
Product Management
A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details
- Article
The Impact of Project Portfolio Management on Information Technology Projects
By: Bert De Reyck, Yael Grushka-Cockayne, Martin Lockett, Sergio Ricardo Calderini, Marcio Moura and Andrew Sloper
The ever-increasing penetration of projects as a way to organise work in many organisations necessitates effective management of multiple projects. This has resulted in a greater interest in the processes of project portfolio management (PPM), with more and more... View Details
Keywords: Project Portfolio Management; Information Technology; Projects; Management Practices and Processes; Performance Improvement
De Reyck, Bert, Yael Grushka-Cockayne, Martin Lockett, Sergio Ricardo Calderini, Marcio Moura, and Andrew Sloper. "The Impact of Project Portfolio Management on Information Technology Projects." International Journal of Project Management 23, no. 7 (October 2005): 524–537.
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 511-012, March 2011.
- August 2016 (Revised July 2017)
- Background Note
Brand Portfolio Strategy and Brand Architecture
By: Jill Avery
While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details
Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy
Avery, Jill. "Brand Portfolio Strategy and Brand Architecture." Harvard Business School Background Note 517-021, August 2016. (Revised July 2017.)
- January 2008
- Article
The Value of a Broader Product Portfolio
By: Bharat Anand
The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
- Article
Portfolio Value-at-Risk Optimization for Asymmetrically Distributed Asset Returns
By: Joel Goh, Kian Guan Lim, Melvyn Sim and Weina Zhang
We propose a new approach to portfolio optimization by separating asset return distributions into positive and negative half-spaces. The approach minimizes a newly-defined Partitioned Value-at-Risk (PVaR) risk measure by using half-space statistical information. Using... View Details
Goh, Joel, Kian Guan Lim, Melvyn Sim, and Weina Zhang. "Portfolio Value-at-Risk Optimization for Asymmetrically Distributed Asset Returns." European Journal of Operational Research 221, no. 2 (September 1, 2012): 397–406.
- November 2001 (Revised December 2003)
- Case
Incentive Pay for Portfolio Managers at Harvard Management Company
By: Brian J. Hall and Jonathan Lim
This case describes the compensation system for portfolio managers at Harvard's portfolio management company, including its formulaic and bonus bank features. Harvard Management Co. President Jack Meyer explains the philosophy behind the incentive pay at his company. View Details
Keywords: Motivation and Incentives; Investment Portfolio; Compensation and Benefits; Financial Services Industry
Hall, Brian J., and Jonathan Lim. "Incentive Pay for Portfolio Managers at Harvard Management Company." Harvard Business School Case 902-130, November 2001. (Revised December 2003.)
- 2018
- Book
Escaping the Build Trap: How Effective Product Management Creates Real Value
By: Melissa Perri
This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure;... View Details
Keywords: Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation
Perri, Melissa. Escaping the Build Trap: How Effective Product Management Creates Real Value. 1st ed. Sebastopol, CA: O'Reilly Media, Inc., 2018.
- January–February 1984
- Article
Manage Beyond Portfolio Analysis
By: Richard G. Hamermesh and Roderick E. White
Hamermesh, Richard G., and Roderick E. White. "Manage Beyond Portfolio Analysis." Harvard Business Review 62, no. 1 (January–February 1984): 103–109.
- 1975
- Book
Management of Bank Portfolios
By: S. P. Bradley and D. B. Crane
Bradley, S. P., and D. B. Crane. Management of Bank Portfolios. New York: John Wiley & Sons, 1975.
- March 1981 (Revised November 1984)
- Background Note
Market Selection and Direction: Role of Product Portfolio Planning
Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business... View Details
Keywords: Product Marketing
Yip, George S. "Market Selection and Direction: Role of Product Portfolio Planning." Harvard Business School Background Note 581-107, March 1981. (Revised November 1984.)
- December 2011 (Revised January 2015)
- Background Note
The Product Manager
By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details
Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship
Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
- June 2004 (Revised June 2006)
- Supplement
Vertex Pharmaceuticals: R&D Portfolio Management (A)
By: Gary P. Pisano, Lee Fleming and Eli Strick
Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will... View Details
Pisano, Gary P., Lee Fleming, and Eli Strick. "Vertex Pharmaceuticals: R&D Portfolio Management (A)." Harvard Business School Supplement 604-101, June 2004. (Revised June 2006.)
- June 2010
- Case
Managing the Client Portfolio
By: Nitin Nohria and Ashish Nanda
The German country managing partner of a global law firm must decide how to respond to a corporate mandate to restructure its client portfolio. The case enables a discussion of different types of clients in a global professional service firm in terms of relative... View Details
Keywords: Attorney and Client Relationships; Management Style; Corporate Governance; Business Subsidiaries; Business Headquarters; Conflict and Resolution
Nohria, Nitin, and Ashish Nanda. "Managing the Client Portfolio." Harvard Business School Case 410-139, June 2010.
- 12 PM – 1 PM EST, 05 Nov 2015
- Webinars: Trending@HBS
Product Management 101
A growing number of HBS graduates are product managers. Among MBA Class of 2013 and 2014 alumni, an estimated 5% work in product management in tech companies; another 6% are founders of tech startups who typically spend a majority of their time on product development.... View Details
- May 2003
- Module Note
Managing Product Development
By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs
How does an entrepreneur, aspiring manager, or CEO become a master of strategy? In this book, we argue that everyone can learn from three of the greatest strategist of modern time, Bill Gates, Andy Grove and Steve Jobs, who also built three of the most valuable... View Details
- February 2020 (Revised February 2022)
- Case
Sustainable Product Management at Solvay
By: George Serafeim, Vincent Dessain and Mette Fuglsang Hjortshoej
In November 2019, Ilham Kadri, CEO of Solvay, a Belgian specialty chemicals and advanced materials group, with annual revenues of more than €10 billion in 2018, announced the group’s mid-term strategy, eight months after she took the helm as Solvay’s 11th CEO. The case... View Details
Keywords: Sustainability; Sustainable Business And Innovation; Sustainability Management; Sustainable Development; Management Accounting; Innovation; Carbon Emissions; Sustainability Reporting; Sustainability Targets; Target-setting; Product; Management; Transformation; Growth and Development Strategy; Climate Change; Environmental Sustainability; Chemical Industry; Europe; Belgium
Serafeim, George, Vincent Dessain, and Mette Fuglsang Hjortshoej. "Sustainable Product Management at Solvay." Harvard Business School Case 120-081, February 2020. (Revised February 2022.)