Product Market Rivals - Publications - Faculty & Research

01 Dec 2012
News

Rival Visions

in European financial markets of any country in the world. Hamilton endured enormous personal abuse during these years, but he also had the satisfaction of seeing most of "my commercial system" put into place. What Hamilton's policies had... View Details

19 Jul 2023
News

How to Effectively Market Green Products

03 Sep 2014
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How to Market Test a New Idea

Keywords: market research; product launch

12 Apr 2012
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Sponsors lay down Olympic challenge to rivals

17 Sep 2010
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IBM in Lithuania Shows `Investment Czar' May Beat Baltic Rivals

18 Dec 2017
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Hospital Giants Vie for Patients in Effort to Fend Off New Rivals

27 Feb 2019
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The Hidden Cost of a Product Recall

18 Mar 2011
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Social Networks Will Change Product Innovation

11 Feb 2015
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For Valentine's Day, Adore Me Takes On Victoria's Secret and Other Bigger Lingerie Rivals

23 Apr 2012
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How to Brand a Next-Generation Product

14 Feb 2011
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Clay Christensen's Milkshake Marketing

22 Aug 2016
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A Refresher on Marketing Myopia

16 Sep 2015
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How Smart, Connected Products Are Transforming Companies

01 Jun 1996
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Reinventing Marketing

becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

25 Aug 2022
News

Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance