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  • All HBS Web  (6,926)
    • People  (14)
    • News  (955)
    • Research  (4,814)
    • Events  (34)
    • Multimedia  (17)
  • Faculty Publications  (3,184)

Show Results For

  • All HBS Web  (6,926)
    • People  (14)
    • News  (955)
    • Research  (4,814)
    • Events  (34)
    • Multimedia  (17)
  • Faculty Publications  (3,184)
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  • 19 Jul 2023
  • News

How to Effectively Market Green Products

  • 03 Sep 2014
  • News

How to Market Test a New Idea

Keywords: market research; product launch
  • 01 Sep 2018
  • News

Case Study: A Good Fit

gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint
  • 01 Jun 2004
  • News

An Ethical Fitness Quiz for Negotiators

down to craft a deal or settle a dispute,” says Wheeler. “Your character is one thing you shouldn’t make up as you go along.” Wheeler presents three cases that test ethical negotiating behavior. The “steal deal” scenario involves an elderly couple offering their house... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 12 Jun 2014
  • News

The First Five Years: Minal Mehta (MBA 2011)

Photos courtesy of Minal Mehta When did you and your cofounders come up with the idea of a Bollywood-inspired dance and fitness program? "I grew up splitting my time between swimming pools and dance studios. When I wasn't choreographing... View Details
Keywords: fitness; Arts, Entertainment
  • 11 Jul 2023
  • News

How to Find Product-Market Fit in the Tech Industry

  • 27 Feb 2019
  • News

The Hidden Cost of a Product Recall

  • 18 Mar 2011
  • News

Social Networks Will Change Product Innovation

  • 23 Apr 2012
  • News

How to Brand a Next-Generation Product

  • 14 Feb 2011
  • News

Clay Christensen's Milkshake Marketing

  • 22 Aug 2016
  • News

A Refresher on Marketing Myopia

  • 01 Jun 1996
  • News

Reinventing Marketing

becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 25 Aug 2022
  • News

Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has... View Details
Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
  • 16 Sep 2015
  • News

How Smart, Connected Products Are Transforming Companies

  • 13 Apr 2017
  • News

Hiding Products From Customers May Ultimately Boost Sales

  • 15 Jun 2021
  • News

Podcast: How Biosimilars Are Affecting the Drug Markets

  • 20 May 2022
  • News

Infant Formula Crisis Teaches Lesson about Market Concentration

  • 02 Aug 2010
  • News

Modern Indian Art: The Birth of a Market

  • 02 Mar 2009
  • News

Gender-Bending Brands an Easy Way to Increase Product Reach

  • 07 Mar 2013
  • News

Matterport's 3-D Scanner Faces Marketing Challenge

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