Product Market Fit - Publications - Faculty & Research

19 Jul 2023
News

How to Effectively Market Green Products

03 Sep 2014
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How to Market Test a New Idea

Keywords: market research; product launch

01 Sep 2018
News

gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details

Keywords: Jen McFarland Flint

01 Jun 2004
News

An Ethical Fitness Quiz for Negotiators

down to craft a deal or settle a dispute,” says Wheeler. “Your character is one thing you shouldn’t make up as you go along.” Wheeler presents three cases that test ethical negotiating behavior. The “steal deal” scenario involves an elderly couple offering their house... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

12 Jun 2014
News

The First Five Years: Minal Mehta (MBA 2011)

Photos courtesy of Minal Mehta When did you and your cofounders come up with the idea of a Bollywood-inspired dance and fitness program? "I grew up splitting my time between swimming pools and dance studios. When I wasn't choreographing... View Details

Keywords: fitness; Arts, Entertainment

11 Jul 2023
News

How to Find Product-Market Fit in the Tech Industry

27 Feb 2019
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The Hidden Cost of a Product Recall

18 Mar 2011
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Social Networks Will Change Product Innovation

23 Apr 2012
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How to Brand a Next-Generation Product

14 Feb 2011
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Clay Christensen's Milkshake Marketing

22 Aug 2016
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A Refresher on Marketing Myopia

01 Jun 1996
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Reinventing Marketing

becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

25 Aug 2022
News

Open Market

and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has... View Details

Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance