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Show Results For
- All HBS Web
(6,928)
- People (14)
- News (955)
- Research (4,815)
- Events (34)
- Multimedia (17)
- Faculty Publications (3,186)
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- 19 Jul 2023
- News
How to Effectively Market Green Products
- 01 Sep 2018
- News
Case Study: A Good Fit
gym, for example—and sustaining it over time, says Sean Eldridge (MBA 2009). He and his cofounders at Gain Life, an early-stage startup based at the Harvard Launch Lab, have an app for that. By combining behavioral science and marketing... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2004
- News
An Ethical Fitness Quiz for Negotiators
down to craft a deal or settle a dispute,” says Wheeler. “Your character is one thing you shouldn’t make up as you go along.” Wheeler presents three cases that test ethical negotiating behavior. The “steal deal” scenario involves an elderly couple offering their house... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
Photos courtesy of Minal Mehta When did you and your cofounders come up with the idea of a Bollywood-inspired dance and fitness program? "I grew up splitting my time between swimming pools and dance studios. When I wasn't choreographing... View Details
- 11 Jul 2023
- News
How to Find Product-Market Fit in the Tech Industry
- 27 Feb 2019
- News
The Hidden Cost of a Product Recall
- 18 Mar 2011
- News
Social Networks Will Change Product Innovation
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 22 Aug 2016
- News
A Refresher on Marketing Myopia
- 01 Jun 1996
- News
Reinventing Marketing
becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other... View Details
- 25 Aug 2022
- News
Open Market
and changing market dynamics, all while still launching new products and services to remain competitive. Robinhood has adapted to many changes and, if anything, has proven to be a disruptor in how it has... View Details
- 16 Sep 2015
- News
How Smart, Connected Products Are Transforming Companies
- 13 Apr 2017
- News
Hiding Products From Customers May Ultimately Boost Sales
- 15 Jun 2021
- News
Podcast: How Biosimilars Are Affecting the Drug Markets
- 20 May 2022
- News
Infant Formula Crisis Teaches Lesson about Market Concentration
- 02 Aug 2010
- News
Modern Indian Art: The Birth of a Market
- 02 Mar 2009
- News
Gender-Bending Brands an Easy Way to Increase Product Reach
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details