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  • All HBS Web  (1,903)
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  • October 1978 (Revised August 1985)
  • Background Note

Product Life Cycle

Introduces the student to the concept of the product life cycle. The meaning and fundamental underpinnings of the product life cycle are presented. Further, the nature of market and competitive forces at different stages in the life cycle, and the implications for... View Details
Keywords: Product
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Capon, Noel. "Product Life Cycle." Harvard Business School Background Note 579-072, October 1978. (Revised August 1985.)
  • 2018
  • Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
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Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
  • 1998
  • Journal Article

Ford's Model-T: Pricing over the Product Life Cycle

By: Ramon Casadesus-Masanell
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
  • 1972
  • Book

A Product Life Cycle for International Trade?

By: L. T. Wells Jr.
Keywords: Product; Trade
Citation
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Wells, L. T., Jr., ed. A Product Life Cycle for International Trade? Boston: Harvard Business School, Division of Research, 1972.
  • May 2005
  • Article

Break Free from the Product Life Cycle

By: Youngme Moon
Keywords: Product; Business Cycles
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Moon, Youngme. "Break Free from the Product Life Cycle." Harvard Business Review 83, no. 5 (May 2005).
  • 1982
  • Chapter

Managing Innovation Over the Product Life Cycle

By: M. Tushman
Keywords: Product; Innovation and Management
Citation
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Tushman, M. "Managing Innovation Over the Product Life Cycle." In Reading in the Management of Innovation, edited by W. Moore and M. Tushman. Marshfield, MA: Pitman Publishing, 1982.
  • July 1974
  • Article

International Trade: The Product Life Cycle Approach

By: Louis T Wells Jr
Keywords: Global Range; Trade; Product
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Wells, Louis T., Jr. "International Trade: The Product Life Cycle Approach." Ritsumeikan keieigaku [Ritsumeikan Business Review] 13, no. 2 (July 1974). (in Japanese.)
  • 17 Oct 2018
  • Working Paper Summaries

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing

Keywords: by Xiaojia Guo, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne
  • November 2023 (Revised August 2024)
  • Background Note

Life Cycle Assessment: An Overview

By: Willy C. Shih, Michael W. Toffel and Kelsey Carter
Life cycle assessment (LCA) is a holistic approach to quantifying the environmental impacts—including resources consumed and wastes produced—associated with the entire life cycle of a product, from the production or extraction of the raw materials used in its creation,... View Details
Keywords: Life-cycle; Environmental Performance; Design; Environmental Management; Environmental Sustainability; Climate Change; Measurement and Metrics; Standards; Accounting; Environmental Accounting
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Shih, Willy C., Michael W. Toffel, and Kelsey Carter. "Life Cycle Assessment: An Overview." Harvard Business School Background Note 624-052, November 2023. (Revised August 2024.)
  • 1984
  • Chapter

International Trade: The Product Life Cycle Approach

By: L. T. Wells Jr.
Keywords: Product; Trade
Citation
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Wells, L. T., Jr. "International Trade: The Product Life Cycle Approach." In International Business: Issues and Concepts, edited by Reed Moyer. New York: John Wiley & Sons, 1984. (Reprint from The Product Life Cycle and International Trade.)
  • February 2024
  • Technical Note

AI Product Development Lifecycle

By: Michael Parzen, Jessie Li and Marily Nika
In this article, we will discuss the concept of AI Products, how they are changing our daily lives, how the field of AI & Product Management is evolving, and the AI Product Development Lifecycle. View Details
Keywords: Artificial Intelligence; Product Management; Product Life Cycle; Technology; AI and Machine Learning; Product Development
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Parzen, Michael, Jessie Li, and Marily Nika. "AI Product Development Lifecycle." Harvard Business School Technical Note 624-070, February 2024.
  • 2023
  • Working Paper

Organizational Responses to Product Cycles

By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo and Nicolas Torres
Product cycles entail the mass production of new—and often increasingly complex—products on a regular basis. How do firms manage these changes? We use granular daily data from a leading automobile manufacturer to study the organizational impacts of introducing new... View Details
Keywords: Training; Organizational Change and Adaptation; Knowledge Management; Production; Product; Organizational Structure; Auto Industry; Argentina
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Adhvaryu, Achyuta, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo, and Nicolas Torres. "Organizational Responses to Product Cycles." Harvard Business School Working Paper, No. 23-061, March 2023. (Revise & Resubmit Journal of Political Economy.)
  • 01 Jun 2018
  • News

Turning Point: Life Cycle

time for thinking about all sorts of life events, large and small.” “When you ride a bike four to six hours a day, there’s a lot of time for thinking about all sorts of life events, large and small.” That... View Details
  • August 1994 (Revised May 1997)
  • Case

Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products

Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details... View Details
Keywords: Cost Management; Product Design; Business Strategy; Product Development; Consumer Products Industry
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Cooper, Robin. "Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products." Harvard Business School Case 195-072, August 1994. (Revised May 1997.)
  • Article

The Product Life Cycle in the Commercial Mainframe Computer Market, 1968-1982

By: Shane Greenstein and James B. Wade
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Greenstein, Shane, and James B. Wade. "The Product Life Cycle in the Commercial Mainframe Computer Market, 1968-1982." RAND Journal of Economics 29, no. 4 (Winter 1998): 772–789.
  • 1980
  • Chapter

The International Product Life Cycle and United States Regulation of the Automobile Industry

By: L. T. Wells Jr.
Keywords: History; Government and Politics; Globalized Markets and Industries; Business and Government Relations; Auto Industry; United States
Citation
Related
Wells, L. T., Jr. "The International Product Life Cycle and United States Regulation of the Automobile Industry." In Government, Technology, and the Future of the Automobile, edited by William H. Abernathy and Douglas H. Ginsburg. New York: McGraw-Hill, 1980.
  • May 1976 (Revised January 1985)
  • Background Note

Life Cycle Analysis for Manufacturing Planning

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Abernathy, William. "Life Cycle Analysis for Manufacturing Planning." Harvard Business School Background Note 676-170, May 1976. (Revised January 1985.)
  • 01 Dec 2022
  • News

Turning Point: Soul Cycle

venture, or simply live their extraordinary life as they define it. There are so many ways to execute a mission. Once you do that, the quality of your life changes, and it doesn’t require flipping your world... View Details
Keywords: transitions; life experience; career change; entrepreneurship
  • 2020
  • Working Paper

A Preliminary Framework for Product Impact-Weighted Accounts

By: George Serafeim and Katie Trinh
While there has been significant progress in the measurement of an organization’s environmental and social impacts from its operations, metrics to evaluate the impact of products once they come to market lag far behind. In this paper, we provide a framework for... View Details
Keywords: Social Impact; Product Life Cycle; Environment; Sustainability; Measurement; Metrics; Impact Investing; ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Product; Environmental Sustainability; Measurement and Metrics; Framework; Financial Statements
Citation
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Serafeim, George, and Katie Trinh. "A Framework for Product Impact-Weighted Accounts." Harvard Business School Working Paper, No. 20-076, January 2020. (Revised October 2020.)
  • 1997
  • Book

Generation to Generation: Life Cycles of the Family Business

By: K. Gersick, J. A. Davis, M. M. Hampton and I. Lansberg
Keywords: Family Business; Business Cycles
Citation
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Gersick, K., J. A. Davis, M. M. Hampton, and I. Lansberg. Generation to Generation: Life Cycles of the Family Business. Boston: Harvard Business School Press, 1997.
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