Product Launch - Publications - Faculty & Research

05 Nov 2018
News

Using Experiments to Launch New Products

01 Dec 2015
News

Launch Codes

Photo courtesy of Jodi Gernon Before joining HBS’s Arthur Rock Center for Entrepreneurship as its new director in July, Jodi Gernon (MBA 1991) weighed two other potential career options—joining a startup or launching one of her own. “I... View Details

Keywords: Dan Morrell

03 Sep 2014
News

How to Market Test a New Idea

Keywords: market research; product launch

05 Oct 2021
News

Launch Signals

moment of uncertainty,” added Fitzgerald. The pair spent four years interviewing assault survivors and refining their product before launching in February 2020—and relaunching in June 2020. “Honestly, we... View Details

Keywords: entrepreneurship; startup; safety; wearable tech; women; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

22 Feb 2022
News

Launch Codes

Pak (MBA 2015) founding member and CMO at Blueland; Alumni track winner, 2019 Forget the Past Sebastian Monroy (MBA 2018) and I launched Zubale as a marketplace to connect independent contractors to consumer goods companies in need of... View Details

Keywords: Dan Morrell; illustrations by Alvaro Dominguez

01 Dec 2018
News

Ready, Set, Launch

Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable... View Details

01 Mar 2006
News

MD/MBA Program Launched

Harvard’s new five-year, MD/MBA joint-degree program was formally launched at an HBS reception in November. Keynote speaker and Novartis CEO Daniel Vasella (PMD 57, 1989), who holds an MD degree, told his audience, including the seven... View Details

Keywords: MD/MBA joint-degree program; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2009
News

Ready for Launch

A daily apartment cleaning service (Fresh Maid). An organizer of one-day extreme endurance events for men (Tough Mudder). A market-based solution to increase the milk production of cattle in rural India (Doodh Bhandar). These are just a... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services; Electric Power Generation, Transmission, Distribution; Utilities

20 Dec 2010
News

Harvard Business School Launches Fund for Student Start-Ups

13 May 2014
News

Harnessing the Power of Peer Pressure

Keywords: social data; peer pressure; product launch; consumer behavior

13 Dec 2011
News

Harvard Business School Launches US Competitiveness Project

Competitiveness home page HBS Institute for Strategy and Competitiveness The Path to Economic Revival Made in America — Making Their Way How Boeing Competes — James McNerney Jr. Today Dean Nitin Nohria announced the launch of the US... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services