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  • Teaching Interest

Product Management

By: Sara McKinley Torti

A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details

Keywords: MBA; Product Management; Scaling And Growth; Product Development; Product Innovation; Product Features; Product Market Fit
  • Article

The Social Utility of Feature Creep

By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption.... View Details
Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Information Technology; Experience and Expertise; Status and Position
Related
  • 12 Dec 2008
  • News

Harvard Business School Featured in CNBC Original Production

  • June 2009
  • Article

The Impact of Add-On Features on Consumer Product Evaluations

By: Marco Bertini, Elie Ofek and Dan Ariely
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  • Article

Cybersecurity Features of Digital Medical Devices: An Analysis of FDA Product Summaries

By: Ariel Dora Stern, William J. Gordon, Adam B. Landman and Daniel B. Kramer
Objectives:
To more clearly define the landscape of digital medical devices subject to U.S. Food and Drug Administration (FDA) oversight, this analysis leverages publicly available regulatory documents to characterise the prevalence and trends of software and... View Details
Keywords: Digital; Medicine; FDA; Health Care and Treatment; Applications and Software; Safety; Cybersecurity; Medical Devices and Supplies Industry
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  • 04 Jun 2012
  • News

Customers Don't Want More Features

    Cases Featuring Jeff

    Jeff’s involvement with Open Market and Upromise has been the subject of the following cases.

    UPromise 2002:  Describes a set of decisions confronting the senior management of a company that has established a loyalty rewards program... View Details

    • 2018
    • Working Paper

    Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

    By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
    We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
    Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
    Related
    • December 2022
    • Article

    I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

    By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
    Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
    Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
    Related
    • February 2011 (Revised November 2012)
    • Case

    Product Development at OPOWER

    By: Thomas Eisenmann and Rob Go
    OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
    Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
    Related
    • Research Summary

    Automotive Product Development

    At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

    • 23 Apr 2012
    • Research & Ideas

    How to Brand a Next-Generation Product

    notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details
    Keywords: by Carmen Nobel
    • 02 Apr 2019
    • Working Paper Summaries

    Managerial Quality and Productivity Dynamics

    Keywords: by Achyuta Adhvaryu, Anant Nyshadham, and Jorge Tamayo; Fashion
    • 2016
    • Working Paper

    Workplace Design: The Good, the Bad, and the Productive

    By: Michael Housman and Dylan Minor
    We study the effects of performance spillover in the workplace-both positive and negative-on several dimensions, and find that it is pervasive and decreasing in the physical distance between workers. We also find that workers have different strengths, and that while... View Details
    Keywords: Strategic Human Resource Management; Peer Effects; Productivity; Spillovers; Toxic Worker; Strategy; Working Conditions; Performance Productivity; Human Resources
    Related
    • Teaching Interest

    Product Management 101 & 102

    By: Julia B. Austin
    Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details
    • March 2013
    • Case

    An Entrepreneur's New Product Development Journey

    By: Elie Ofek
    This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
    Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
    Related

      Six Myths of Product Development

      Many companies approach product development as if it were manufacturing, trying to control costs and improve quality by applying zero-defect, efficiency-focused techniques. While this tactic can boost the performance of factories, it generally backfires with... View Details
      • 13 May 2013
      • Blog Post

      Alumni: Where are they now? Featuring Fereshteh…

      HBS alum, Fereshteh Zeineddin, MBA 2010, provides an update on her career post-HBS.Current Position: Store Director, Louis Vuitton Hotel Vancouver Current Location: Vancouver, CanadaAfter completing a summer internship at Louis Vuitton’s head office in New York in... View Details
      Keywords: Consumer Products / Retail
      • 20 Dec 2018
      • News

      Baker Library Webinar Features Resources for Alumni

      ahead of time by participants, Haley said the pair was able to run live searches based on their immediate research needs to demonstrate research tools. Alumni asked about specific topics, such as wanting to find statistics on the worldwide View Details
      Keywords: Margie Kelley
      • 30 Sep 2013
      • Research & Ideas

      Do Mergers Hurt Product Quality?

      according to a recent study by Harvard Business School Assistant Professor Albert W. Sheen. In The Real Product Impact of Mergers, Sheen finds that mergers generally have little effect on product quality... View Details
      Keywords: by Carmen Nobel; Consumer Products