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- News (60)
- Research (429)
- Events (9)
- Multimedia (1)
- Faculty Publications (166)
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- 15 Oct 2012
- News
There’s no quit in Michael Porter
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 01 Dec 2023
- News
Thinking Ahead
that can make a doctor-backed product like Systole a reassuring option, says Lee: “The patients I see are worried that the commercial options are too intense to be safe, or that they’ll be out of place if they aren’t a 20-something... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
coconut water and pink Himalayan salt, with lemon juice and stevia for flavor. Seeing a big opportunity on her hands—an effective, functional product with cleaner ingredients than anything on the market—Picasso left her job at Jet.com to... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 01 Dec 2022
- News
Full Court Press
Dakar, Senegal, and Giza, Egypt, and observing the impact inside and outside the stadiums. “Just this season, we have engaged more than a hundred local vendors, entrepreneurs, and freelancers,” covering everything from uniform production... View Details
Keywords: Dan Morrell
- 01 Feb 1998
- News
New Releases
The Differentiated Network by Nitin Nohria and Sumantra Ghoshal (Jossey-Bass Publishers) The key to building an effective multinational corporation (MNC) is organizing its various parts as a differentiated... View Details
Keywords: Judith A. Ross
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
also differentiated by percentage of cacao solids, from 50 percent to 70 percent. In her HBS application essays, Endline wrote of wanting to start a business but instead went to Yahoo! as a product manager... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Crop Production; Crop Production; Crop Production
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
and sell books.” What’s at work here is commoditization, a process that results in companies being unable to profitably differentiate their products and services. “The specter of commoditization sends chills... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
required course designed to develop students’ global and cultural intelligence. In the course, students tackle a real product or service challenge for a partner organization and complete an immersion in their partner’s city. Seoul was... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
Ackerly (MBA 1976) Until the product has user traction and the resulting revenues, it is just a dream. Pursue the analog option aggressively and produce the compelling and differentiated value that was the... View Details
Keywords: Dan Morrell
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
must now be more cost competitive, in both domestic and foreign markets. Meanwhile, the explosion of digital technology has forced manufacturing to look at its competitive advantage not just in terms of cost competitiveness, but also in the way the sector defines View Details
- 01 Jun 2008
- News
America the Difficult
has been 12.1 percent. Second, this remarkable return differential doesn’t reflect a more general differential in investment returns. During this same period, the equity markets in the United States... View Details
- 01 Dec 2016
- News
Carving a Niche
(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into View Details
Keywords: Julia Hanna
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
legal firms. Then I would consider the kind of bundled options one might find in “gold-plated” health care policies. —Kate Stohlman (MBA 1984) If customer results can differentiate your product(s) for the employer, your pricing should... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
initial revenue push, but the critical move might be to redefine Gazelle around a model of exchanging a product for cash and then extending more product lines. That could lead to relationships with vendors,... View Details
- 01 Dec 2006
- News
Forestalling Terror
interest is examining the interactions that occur between and across the various functional and product boundaries of the firm, which is the subject of his popular MBA elective Advanced Competitive Strategy: Integrating the Enterprise.... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
US elections. David Perpich (MBA 2007) oversaw the development of that groundbreaking paywall and has led the company in the development of successful new digital products such as NYT Cooking. Now we ask Perpich—named president and... View Details