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May 2003
Module Note

Product Development Process Design and Improvement

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details

Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations

November 2018
Case

frog design

By: Srikant M. Datar and Caitlin N. Bowler

The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of... View Details

Keywords: Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development

Research Summary

Designing Productive Zones of Privacy

By: Ethan S. Bernstein

A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance

Teaching Interest

DESIGN THEORY AND PRACTICE ES285

By: Roberto Verganti

Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details

Keywords: Integrated Design; Leadership; User Experience Design; Design; Strategy; Technology; Product Design

2014
Chapter

Customer Experience and Service Design

By: Uday S. Karmarkar and Uma R. Karmarkar

While services already dominate economic activity in all major economies in the world, there has been curiously little investigation into many aspects of service management. For example, while product design and development have received a great deal of attention, the... View Details

Keywords: Service Design; Service Management; Product Design; Service Operations; Customer Satisfaction; Service Industry

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winter 1999
Article

The Design and Production of New Retirement Savings Products

By: Dwight B. Crane and Z. Bodie

Keywords: Design; Retirement; Saving; Product

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1998
Working Paper

The Design and Production of New Retirement Savings Products

By: Zvi Bodie and Dwight B. Crane

March 2000
Exercise

Developing Products on Internet Time: A Process Design Exercise

By: Stefan H. Thomke

This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details

Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition

August 2017 (Revised March 2020)
Case

Flex Hungary: Launching Production (A)

This case examines design choices in the construction of flow lines. Flow lines are a popular way of arranging production because they are simple and inherently efficient. Equipment or workstations are arranged according to the sequence of steps in which a product is... View Details

Keywords: Manufacturing; Line-balancing; Flow Line; Conveyor-paced Line; Consumer Goods; Consumer Products; Production Management; Production Planning; Production Scheduling; Operations; Production; Management; Supply Chain; Design; Analysis; Goods and Commodities; Consumer Products Industry; Consumer Products Industry; European Union

June 1998
Article

Managing Experimentation in the Design of New Products

Keywords: Design; Product; Management

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2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 10 Variations on the Theme of Flow Production

By: Carliss Y. Baldwin

The purpose of this chapter is to explore how technologies and organizations engaged in flow production evolve over time. To allow for an apples-to-apples comparison, I examine organizations using essentially the same physical technologies, making similar products, and... View Details

Keywords: Flow Production; Ford; General Motors; Competitiveness; Information Technology; Organizational Design; Production; Auto Industry

21 Mar 2023
Blog Post

Grundfos: Innovation & Inspiration for Sustainable Product Design

circular design to be embedded within its design, engineering, and manufacturing processes so that pumps can be separated and broken down into subcomponents. To enable easier recycling, the company embeds sustainable design, and their... View Details

November 2017 (Revised July 2018)
Case

Royal Philips: Designing Toward Profound Change

By: Srikant M. Datar, Rajiv Lal and Caitlin N. Bowler

This case explores Royal Philips CEO Frans van Houten's bold use of design research to inform a critical strategic decision: Should Philips leave its storied lighting business behind in favor of complete focus on health technology and consumer lifestyle products?... View Details

Keywords: Design Research; Health Technology; Innovation; Design; Research; Decision Choices and Conditions; Strategy; Organizational Change and Adaptation; Transformation

January 2011
Case

AIC Netbooks: Optimizing Product Assembly

By: Steven C. Wheelwright and Sunru Yong

AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details

Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Electronics Industry; Taiwan

5 May 1999
Conference Presentation

A Comparative Study of Product Development Process Design

By: Alan MacCormack

Keywords: Product Development; Production; Design

2012
Article

Organization Design for Business Ecosystems

By: Carliss Y. Baldwin

The modern corporation has long been the central focus of the field of organization design. Such firms can be likened to nation-states: they have boundaries that circumscribe citizen-employees, and they engage in production and trade. But individual corporations are... View Details

Keywords: Modularity; Business Ecosystems; Distributed Innovation; Problem Solving; Property Rights; Organization Design; Networks; Integration; Competition; Organizational Design; Innovation and Management

November 2004 (Revised June 2005)
Background Note

Designing Products and Processes: Aligning Hierarchical Problem Levels with Problem-Solving Team Forms

All complex systems have four distinct hierarchical design levels: system objectives, architecture, interfaces, and components. Each level has a distinct design question associated with it. Distinguishing among these levels and understanding the questions associated... View Details

Keywords: Design; Complexity

Article

The Product Management Audit: Design and Survey Findings

By: John A. Quelch, Paul Farris and James Olver

2016
Chapter

Innovation Experiments: Researching Technical Advance, Knowledge Production and the Design of Supporting Institutions

By: Kevin J. Boudreau and Karim R. Lakhani

This paper discusses several challenges in designing field experiments to better understand how organizational and institutional design shapes innovation outcomes and the production of knowledge. We proceed to describe the field experimental research program carried... View Details

Keywords: Organizational Design; Research; Knowledge; Innovation and Invention

April 2021 (Revised June 2021)
Case

IBM: Design Thinking

By: Srikant M. Datar, Amram Migdal and Paul Hamilton

This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details

Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States

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