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  • All HBS Web  (990)
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    • Research  (519)
    • Events  (4)
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  • June 2009 (Revised March 2011)
  • Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
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Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
  • 2007
  • Chapter

Creativity in Product Development

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Developmet Management are well-known and leading exponents to... View Details
Keywords: Management Practices and Processes; Product Development; Problems and Challenges; Research; Creativity
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Fleming, Lee, and Santiago Mingo. "Creativity in Product Development." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
  • 2018
  • Working Paper

Creativity Under Fire: The Effects of Competition on Creative Production

By: Daniel P. Gross
Though fundamental to innovation and essential to many industries and occupations, individual creativity has received limited attention as an economic behavior and has historically proven difficult to study. This paper studies the incentive effects of competition on... View Details
Keywords: Incentives; Tournaments; Radical Vs. Incremental Innovation; Motivation and Incentives; Competition; Creativity; Innovation and Invention
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Gross, Daniel P. "Creativity Under Fire: The Effects of Competition on Creative Production." Harvard Business School Working Paper, No. 16-109, March 2016. (Accepted at The Review of Economics and Statistics. NBER Working Paper Series, No. 25057, September 2018)
  • August 2018
  • Article

Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products

By: Goran Calic and Sébastien Hélie
Paradoxes are an unavoidable part of work life. The unusualness of attempting to simultaneously satisfy contradictory imperatives can result in creative outcomes that simultaneously satisfy both imperatives by inducing search for, and selection of, novel and useful... View Details
Keywords: Creativity; Cognition and Thinking; Business or Company Management; Performance
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Calic, Goran, and Sébastien Hélie. "Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products." Art. 1489. Frontiers in Psychology 9 (August 2018).
  • March 2011
  • Module Note

Strategic Marketing in Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse
Keywords: Marketing Strategy; Product Marketing
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Elberse, Anita. "Strategic Marketing in Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 511-012, March 2011.
  • July 2012
  • Class Lecture

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

By: Teresa M. Amabile
What really makes people happy, motivated, productive, and creative at work? Professor Amabile's research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative projects, reveals some surprising answers. Inner work life—a person's... View Details
Keywords: Employee Motivation; Fostering Performance; Improving Creativity; The Importance Of Progress; Employee Attitude; Enhancing Work Life; Improving Productivity; Inner Work Life; Motivation and Incentives; Working Conditions; Creativity; Performance Productivity; Attitudes; Employees
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Amabile, Teresa M. "The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work." Harvard Business School Class Lecture 813-701, July 2012.
  • 2012
  • Working Paper

Componential Theory of Creativity

By: Teresa M. Amabile
The componential theory of creativity is a comprehensive model of the social and psychological components necessary for an individual to produce creative work. The theory is grounded in a definition of creativity as the production of ideas or outcomes that are both... View Details
Keywords: Creativity; Theory; Social Psychology; Organizational Culture
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Amabile, Teresa M. "Componential Theory of Creativity." Harvard Business School Working Paper, No. 12-096, April 2012.
  • 02 Apr 2024
  • Research & Ideas

Employees Out Sick? Inside One Company's Creative Approach to Staying Productive

can’t control absenteeism, and you don’t know when you will receive an order for a very important buyer,” he says. “So how do you execute your strategy?” While studying a factory in India, Tamayo found one efficient way businesses can remain View Details
Keywords: by Michael Blanding; Fashion
  • May 2018 (Revised February 2020)
  • Case

Jason Blum's Blumhouse Productions

By: Anita Elberse
In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details
Keywords: Entertainment; Media; Film; Movies; Creative Industries; Product-portfolio Management; Entrepreneurship; Innovation; Talent; General Management; Strategy; Marketing; Blockbusters; Film Entertainment; Innovation and Management; Talent and Talent Management; Competitive Strategy; Management Style; Marketing Strategy; Motion Pictures and Video Industry
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Elberse, Anita. "Jason Blum's Blumhouse Productions." Harvard Business School Case 518-103, May 2018. (Revised February 2020.)
  • 1995
  • Book

The Product Development Challenge: Competing through Speed, Quality, and Creativity

By: K. B. Clark and S. C. Wheelwright
Keywords: Product Development
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Clark, K. B. and S. C. Wheelwright, eds. The Product Development Challenge: Competing through Speed, Quality, and Creativity. Boston: Harvard Business School Press, 1995.
  • 31 Jul 2017
  • Working Paper Summaries

In Pursuit of Everyday Creativity

Keywords: by Teresa M. Amabile
  • January 1996
  • Background Note

Creativity and Innovation in Organizations

By: Teresa M. Amabile
Creativity, the production of new and useful ideas by individuals or teams, can appear in many forms and many functions within firms of all kinds--from entrepreneurial start-ups to well-established enterprises. This note describes the varieties of creativity in... View Details
Keywords: Change Management; Entrepreneurship; Collaborative Innovation and Invention; Management Analysis, Tools, and Techniques; Organizational Design; Situation or Environment; Creativity
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Amabile, Teresa M. "Creativity and Innovation in Organizations." Harvard Business School Background Note 396-239, January 1996.
  • 2020
  • Chapter

Consensual Assessment

By: B. A. Hennessey, J. S. Mueller and T. M. Amabile
Over time, the field of creativity research has seen a gradual shift away from an almost exclusive emphasis on the creative person towards a more balanced inquiry that centers both on individual difference issues and questions about the nature of creative products and... View Details
Keywords: Consensual Assessment Technique; Product Creativity; Creativity; Research
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Hennessey, B. A., J. S. Mueller, and T. M. Amabile. "Consensual Assessment." In Encyclopedia of Creativity. 3rd ed. Edited by Mark A. Runco and Steven R. Pritzker, 199–205. Academic Press, 2020.
  • 2001
  • Article

From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity

By: T. R. Kurtzberg and T. M. Amabile
Previous research, from Guilford's founding tradition to more modern research on individual creativity and general group processes, falls short of adequately describing team-level creativity. Alhough researchers have addressed brainstorming in groups with mixed... View Details
Keywords: Creativity; Groups and Teams; Theory; Research; Organizational Culture
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Kurtzberg, T. R., and T. M. Amabile. "From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity." Special Issue on Commemorating Guilford's 1950 Presidential Address Creativity Research Journal 13, nos. 3/4 (2001).
  • Jun 2005 - 2005
  • Conference Presentation

The Power of Stars: Creative Talent and the Success of Entertainment Products

By: Anita Elberse
Keywords: Creativity; Success
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Elberse, Anita. "The Power of Stars: Creative Talent and the Success of Entertainment Products." Paper presented at the INFORMS Marketing Science Conference, Emory University, June 2005.
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

All good managers understand the importance of making sure that every member of a team feels personally motivated and necessary throughout the workday, lest their work should stagnate and suffer. But what's the key to igniting creativity, joy, trust, and View Details
Keywords: by Carmen Nobel
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.—Franklin Delano Roosevelt, Inauguration Day, 1933 Creativity, a quality more traditionally associated with artistic... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

job matching, etc.Q: As for the second fundamental, how to deliver, what creative opportunities in this downturn do you see for delivering products or services more cheaply and effectively? A: The... View Details
Keywords: by Martha Lagace
  • May 1986 (Revised January 1989)
  • Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
  • Research Summary

Managing in the Creative Economy

In the early 21st Century, especially in developed economies, work increasingly makes use of specialized knowledge, skill, and talent and creates value through transformation of symbols and other intangible materials to achieve outcomes different from what has been... View Details
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