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- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- February 2010 (Revised May 2010)
- Case
Jet Propulsion Laboratory
By: Robert S. Kaplan and Anette Mikes
The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details
Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States
Kaplan, Robert S., and Anette Mikes. "Jet Propulsion Laboratory." Harvard Business School Case 110-031, February 2010. (Revised May 2010.)
- August 2020
- Case
Ready for Take-Off at Jet It
By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details
Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry
Pisano, Gary P., Hise Gibson, and Nicole Gilmore. "Ready for Take-Off at Jet It." Harvard Business School Case 621-036, August 2020.
- 01 Dec 2004
- News
Marquis Jet Takes Off
partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and marketing organization, Marquis Jet needed to ink a partnership with NetJets... View Details
- January 2018
- Case
Flying into the Future: HondaJet
By: Gary P. Pisano and Jesse Shulman
This cases examine Honda’s diversification into the light jet market. In 1985, Honda initiated a secret program to develop a small jet. Over the years, the program had many ups and downs (it was almost canceled several times). Then, a breakthrough in the configuration... View Details
Keywords: Diversification; Technological Innovation; Growth and Development Strategy; Innovation and Management; Air Transportation Industry
Pisano, Gary P., and Jesse Shulman. "Flying into the Future: HondaJet." Harvard Business School Case 618-012, January 2018.
- 09 Apr 2012
- News
Harvard Women Entrepreneurs Find Resource in Women's Founders Forums
- 12 Apr 2016
- First Look
April 12, 2016
Harvard Business School Case 516-066 Sentient Jet: The Uber of Private Jets Founded in 1999 in the Boston area, Sentient Jet had become a leading View Details
Keywords: Sean Silverthorne
- Web
Technology & Innovation - Faculty & Research
driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a policy tool that has attracted increased... View Details
- 25 Apr 2024
- News
Origin Stories
in a Cleveland that was an industrial powerhouse that had 50 Fortune 500 companies in it. And my dad was an analyst. And so he was determined that I would see things. So I went to see paint being made, ball bearings, steel, all kinds of things, blades for View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
flight, hop onboard, conduct business in the private cabin, attend their meeting, and fly home later the same day. The same would hold true for a Boston–New York traveler using the area’s smaller, regional airports. Leiman, Ogden, and... View Details
- 01 Dec 2022
- News
Flying High
idea that there is an enormous opportunity to make air travel better.” The startup saw space in the market between premium commercial airline options that were increasingly inconvenient and the ever-more expensive choice of private air... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
to make it more difficult for iPhone users to download “Virtual Private Network” apps. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318079 Harvard Business School Case 618-012 Flying into the Future: HondaJet This cases... View Details
Keywords: Sean Silverthorne
- 01 Dec 2014
- News
Case Study: Growing the Family Business
center the company remodeled, is expected to cost about $200,000 to break even.) The sector is not of interest to venture capital or many angels. The company is too small for private equity. There is not enough of a track record of cash... View Details
- 15 Nov 2016
- First Look
November 15, 2016
Falato, Antonio, and David Scharfstein Abstract—We present evidence that pressure to maximize short-term stock prices and earnings leads banks to increase risk. We start by showing that banks increase risk when they transition from View Details
Keywords: Sean Silverthorne
- 11 Apr 2019
- Blog Post
Kel Jackson, MBA 2019: "[My Job] Matters. I Didn't Want a Role that Would Box Me In."
hobby-class radio-controlled cars. Jackson went on to attend Auburn University for his undergraduate education, earning a Bachelor of Mechanical Engineering. After graduation, Jackson worked as a jet engine engineer and then operations... View Details
Keywords: Manufacturing
- 01 Mar 2019
- News
The Blue-Green Revolution
volumes of goods and people long distances—humanity’s best bet might lie with overweight algae. And staving off the climate apocalypse could be just the beginning. That’s the premise underlying a decadelong joint effort to develop algae biofuel by ExxonMobil and... View Details
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 06 Apr 2010
- First Look
First Look: April 6
impairment rules to convey private information on future cash flows; in contrast, agency theory predicts managers, on average, will use the discretion opportunistically. We test these hypotheses in a sample of firms with market... View Details
Keywords: Martha Lagace