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  • December 2001 (Revised February 2004)
  • Case

Aviation Security after September 11th: Public or Private?

Was the public or the private sector best positioned to provide security and baggage screening services? The suicide attacks on the World Trade Center and the Pentagon, and the plane crash outside Pittsburgh, marked September 11, 2001, as the date of the most severe... View Details
Keywords: Private Ownership; National Security; Air Transportation; State Ownership; Air Transportation Industry; United States
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  • January 2016
  • Case

Sentient Jet: The Uber of Private Jets

By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
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  • 27 Apr 2017
  • News

Fellowship Fuels a Passion for a Career in Aviation

Norm Liu (MBA 1982) (photo by Susan Young) Norm Liu (MBA 1982) (photo by Susan Young) DONOR: Norman C.T. Liu (MBA 1982) Fellowship; N.C.T. Liu Family Fellowship In explaining what prompted him to establish fellowships at HBS, Norm Liu (MBA 1982), the retired CEO of GE... View Details
  • 20 Feb 2019
  • Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

to launch the first private mission to land on the moon, using a SpaceX Falcon 9 rocket. The mission will use a lander to study the moon’s magnetic field. “One could imagine a trip like this becoming not exactly a rite of passage, but a... View Details
Keywords: by Scott Wallask; Aerospace; Tourism; Transportation
  • 04 Apr 2018
  • Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

Drbouz In June 2016, I gave a TED Talk called We Need Nuclear Power to Solve Climate Change. The talk discussed the world’s realistic options for reducing fossil CO2 emissions soon enough to contain climate change’s more severe effects. To my surprise, that talk has... View Details
Keywords: by Joseph Lassiter; Energy; Green Technology
  • 01 Dec 2022
  • News

Flying High

idea that there is an enormous opportunity to make air travel better.” The startup saw space in the market between premium commercial airline options that were increasingly inconvenient and the ever-more expensive choice of private air... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
  • 21 Jan 2021
  • Video

Nguyen Thi Phuong Thao

Nguyen Thi Phuong Thao, President and CEO of VietJet Air, describes navigating the aviation industry’s regulations including challenges in integrating Vietnam’s legal system and the international legal system, the lack of private aviation business in Vietnam until... View Details
  • 16 Apr 2024
  • Video

Career Journeys | Jonathan Lee

  • August 2020
  • Case

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details
Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry
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  • May 2005 (Revised February 2007)
  • Case

HNA Group: "A Miracle in Civil Aviation"

By: Cynthia A. Montgomery and Carole Winkler
Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned... View Details
Keywords: Growth Management; Air Transportation; Business Growth and Maturation; Competitive Advantage; Emerging Markets; Business Startups; Air Transportation Industry; China
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  • Career Coach

Jonathan Lee

Jonathan is a former Aviation Officer in the United States Army who enjoys helping others with their military transition in addition to helping others with real-estate based recruiting. His professional experiences include 8 years in the... View Details

    Michael Montelongo

    Michael Montelongo is a Lecturer of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches Managing Service Operations in the MBA elective curriculum that shows how to effectively design, manage, and improve... View Details

    • Web

    Named Fellowship Funds - Alumni

    services firms and executing private real asset investments across infrastructure and alternative real estate. He serves on the boards of Vantage Data Centers, Suntex Marinas, Ridgebury Tankers V4 and VLII, GW Bulkers, and National... View Details
    • Web

    Podcast - Business & Environment

    changing the agricultural sector, offering solutions ranging from crop yield prediction to regenerative farming practices. Alyssa also shares insights into Harvest SARA, a nonprofit she founded to foster collaboration between public and View Details
    • Web

    Sample Student Projects - Institute For Strategy And Competitiveness

    Cluster (2013) Belgium Pharmaceuticals (2011) Botswana The Botswana Textiles Cluster (2007) Brazil Brazilian Petrochemical Cluster (2017) Sao Paulo Plastics (2013) Leather Footwear in Brazil (2012) Brazil Aviation (2011) Bio-ethanol... View Details
    • Profile

    Davida Bynum

    created a deeply enriching environment for me. Outside of schoolwork, she encouraged me to participate in in performing arts, mock government, sports, cheerleading, church activities, and engineering camps. I even attended an aviation... View Details
    • 05 Oct 2023
    • Blog Post

    A Pathway to Public Service: Brandon Moore (MBA/MPP 2025)

    range of elective options from both schools. What was your background before attending Harvard Business School? I was a helicopter pilot! Upon graduating from West Point in 2014, I commissioned as an Army aviation officer. My service... View Details
    • 12 Apr 2016
    • First Look

    April 12, 2016

    Harvard Business School Case 516-066 Sentient Jet: The Uber of Private Jets Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in... View Details
    Keywords: Sean Silverthorne
    • 01 May 2020
    • Blog Post

    5 Reasons to Join a Club at HBS

    lived in New York City prior to HBS, where he was a consultant at Deloitte Consulting. He is passionate about commercial aviation and looks to pursue a career in the space after HBS. Ryan’s undergraduate degree is in Chemical Engineering... View Details
    • Web

    Investing in Emerging Industries | Baker Library | Bloomberg Center | Harvard Business School

    the emerging enterprises he believed represented the greatest areas of growth. An early supporter of the aviation industry, Robert served on the board and was a backer of Pan American Airways Corporation, which started with flights to... View Details