Privacy Notices - Publications - Faculty & Research

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

privacy notice at checkout, with language drawn from actual notices used by Nordstrom and Macy’s; other’s didn’t. Asked to rate on a scale of 1 to 100 how likely they were to... View Details

Keywords: by Michael Blanding; Retail

13 Apr 2020
Working Paper Summaries

The Bulletproof Glass Effect: When Privacy Notices Backfire

Keywords: by Aaron R. Brough, David A. Norton, and Leslie John

10 Aug 2010
First Look

First Look: August 10

that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details

Keywords: Martha Lagace

29 Nov 2022
Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

really doing is exposing a lot of that weakness to the public that we just hadn’t noticed or thought about before. "To a large extent, Twitter was inefficient at maintaining its ongoing operations, as well as innovating on new features."... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Technology

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Why Privacy Protection Notices Turn Off Shoppers Your Customers Have Changed. Here's How to Engage Them Again. Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

five times faster than the United Breaks Guitars video. The reason, it seemed, was that it spread not from person to person, but by algorithm. It spread because the algorithm noticed that if the song was served to people on TikTok, many... View Details

Keywords: by John Deighton and Leora Kornfeld

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

one—including how things like data sourcing, volume, diversity, privacy and security will be handled. Data can be acquired in a number of ways including crawling public data, finding data-rich partners, gathering it from customers, or... View Details

Keywords: by Rocio Wu

08 Sep 2020
Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase.... View Details

Keywords: by Sean Silverthorne

25 Nov 2013
Research & Ideas

Hiding From Managers Can Increase Your Productivity

employees, too. During the first summer, the embeds quickly discovered the crux of the transparency problem, which Bernstein recalls in his paper The Transparency Paradox: A Role for Privacy in Organizational Learning and Operational... View Details

Keywords: by Carmen Nobel; Manufacturing

07 Sep 2011
First Look

First Look: Sept. 7

the effect arises by affecting people's judgments of the intrusiveness of the inquiries; Study 2C goes further by showing that the effect is altered when privacy concerns are primed at the outset of the study. This research helps... View Details

Keywords: Sean Silverthorne

22 Jun 2021
Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

ways: Make sure that subordinates of star team leaders are integrated. Use split-level meetings, virtual lunches, or whatever works to get facetime with people below the managers. Have short-term, objective criteria to help you notice... View Details

Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel

Publications