Publications

October 2023
Case

Prime Coalition: Estimating Climate Impact

By: Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Amram Migdal

A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon... View Details

Keywords: Carbon Emissions; Environmental Accounting; Analysis; Climate Change; Green Technology; Innovation and Invention; Measurement and Metrics; Philanthropy and Charitable Giving; Risk and Uncertainty; Nonprofit Organizations; Social Enterprise

February 2020 (Revised March 2020)
Case

Prime Coalition: Catalytic Capital for Climate Innovation

By: Ramana Nanda, Benjamin N. Roth and Olivia Hull

With long development timelines and high risk, new energy technologies were often left to languish in the “valley of death,” unable to raise enough funds to bring a product to market. In 2014, Sarah Kearney founded the nonprofit Prime Coalition to solve this problem.... View Details

Keywords: Energy Conservation; Renewable Energy; Social Entrepreneurship; Venture Capital; Investment; Innovation and Invention; Technological Innovation; Mission and Purpose; Science-Based Business; Nonprofit Organizations; Social Enterprise; Energy Industry; Technology Industry; Green Technology Industry; United States

January 2024
Case

Deion Sanders: The Prime Effect

By: Hise O. Gibson, Nicole Gilmore and Alicia Dadlani

In 2023, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was tasked with leading CU’s struggling football program, which had only achieved one winning season in the last 15 years, back to glory. Many... View Details

Keywords: Leadership Style; Leading Change; Management Style; Race; Prejudice and Bias; Sports; Experience and Expertise; Sports Industry; United States; Colorado

March 2025
Teaching Plan

Deion Sanders: The Prime Effect

By: Hise O. Gibson

Teaching Plan for HBS Case No. 624-001. View Details

March 1990 (Revised June 1993)
Case

Eaton Vance and Prime Rate Reserves

July 2012
Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton

We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details

Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks

September 2021 (Revised March 2022)
Teaching Note

Prime Coalition: Catalytic Capital for Climate Innovation

By: Benjamin Roth

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a... View Details

Keywords: Re: Sunil Gupta; Retail

August 2018
Case

Christine Lagarde (A): A French Prime Minister Calls

By: Julie Battilana and Carin-Isabel Knoop

This case covers formative events and influences in Christine Lagarde’s childhood and her trajectory from studying political science and law to heading the world’s largest law firm. As she prepares to transition back to practice in 2005, the new Prime Minister of... View Details

Keywords: Personal Development and Career; Power and Influence; Decision Making

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL and playing in the World Series.... View Details

Keywords: by Avery Forman; Sports

October 1975 (Revised October 1991)
Background Note

Some Comments on Computing Prime Cost Variances

January–February 1972
Article

Who Benefits from a Floating Prime Rate?

By: D. B. Crane and William L White

Keywords: Interest Rates

July 2005
Article

From Student to Superhero: Situational Primes Shape Future Helping

By: Leif D. Nelson and Michael I. Norton

September 2012
Article

The Bedside Manner of Homo Economicus: How and Why Priming an Economic Schema Reduces Compassion

By: Andrew Molinsky, Adam M. Grant and Joshua D. Margolis

We investigate how, why and when activating economic schemas reduces the compassion that individuals extend to others in need when delivering bad news. Across three experiments, we show that unobtrusively priming economic schemas decreases the compassion that... View Details

Keywords: Behavior; Framework; Emotions; Societal Protocols; Economics

2019
Report

Prime Minister's Scientist Return to India (SRI) Program: Proposal

By: Prithwiraj Choudhury and Tarun Khanna

A Summary of a set of policies proposed to the Indian Government regarding return migration. View Details

Keywords: Return Migration; Policy; India

May 2018
Supplement

Prime Minister Shinzo Abe – Speech on Womenomics in Japan: Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg

This video supplement is a lightly edited 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater work/life... View Details

Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions

2022
Interview

Prime Venture Partners Podcast: #104 Tarun Khanna, Professor, Harvard Business School, on Creating the Conditions to Create, The Value Of Trust & The Power of Diversity

By: Tarun Khanna and Shripati Acharya

Tarun Khanna, Professor at the Harvard Business School chats with Shripati Acharya, Managing Partner Prime Venture Partners regarding: Creating the Conditions to Create, State of Entrepreneurship: India vs China, The Value of Trust in Entrepreneurship, Working with... View Details

Keywords: Startups; Entrepreneurship; Business and Government Relations; Trust

Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira

Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details

Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry

July 2015
Article

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment

By: Uma R. Karmarkar and Bryan Bollinger

As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details

Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry