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  • December 1999 (Revised August 2000)
  • Case

Prime Designs

By: Paul W. Marshall
A student takes the role of the father who is the CEO of a family business. A non-family manager has asked for a meeting. Agenda topics are: your son's latest proposal and managers' desire to own equity. View Details
Keywords: Labor and Management Relations; Family Ownership; Employee Stock Ownership Plan
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Marshall, Paul W. "Prime Designs." Harvard Business School Case 800-198, December 1999. (Revised August 2000.)
  • October 2023
  • Case

Prime Coalition: Estimating Climate Impact

By: Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Amram Migdal
A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon... View Details
Keywords: Carbon Emissions; Environmental Accounting; Analysis; Climate Change; Green Technology; Innovation and Invention; Measurement and Metrics; Philanthropy and Charitable Giving; Risk and Uncertainty; Nonprofit Organizations; Social Enterprise
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Rigol, Natalia, Benjamin N. Roth, Brian Trelstad, and Amram Migdal. "Prime Coalition: Estimating Climate Impact." Harvard Business School Case 824-119, October 2023.
  • February 2020 (Revised March 2020)
  • Case

Prime Coalition: Catalytic Capital for Climate Innovation

By: Ramana Nanda, Benjamin N. Roth and Olivia Hull
With long development timelines and high risk, new energy technologies were often left to languish in the “valley of death,” unable to raise enough funds to bring a product to market. In 2014, Sarah Kearney founded the nonprofit Prime Coalition to solve this problem.... View Details
Keywords: Energy Conservation; Renewable Energy; Social Entrepreneurship; Venture Capital; Investment; Innovation and Invention; Technological Innovation; Mission and Purpose; Science-Based Business; Nonprofit Organizations; Social Enterprise; Energy Industry; Technology Industry; Green Technology Industry; United States
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Nanda, Ramana, Benjamin N. Roth, and Olivia Hull. "Prime Coalition: Catalytic Capital for Climate Innovation." Harvard Business School Case 820-007, February 2020. (Revised March 2020.)
  • January 2024
  • Case

Deion Sanders: The Prime Effect

By: Hise O. Gibson, Nicole Gilmore and Alicia Dadlani
In 2023, Deion Sanders, known as “Coach Prime,” became head football coach of the University of Colorado Boulder (CU). Sanders was tasked with leading CU’s struggling football program, which had only achieved one winning season in the last 15 years, back to glory. Many... View Details
Keywords: Leadership Style; Leading Change; Management Style; Race; Prejudice and Bias; Sports; Experience and Expertise; Sports Industry; United States; Colorado
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Gibson, Hise O., Nicole Gilmore, and Alicia Dadlani. "Deion Sanders: The Prime Effect." Harvard Business School Case 624-001, January 2024.
  • March 2025
  • Teaching Plan

Deion Sanders: The Prime Effect

By: Hise O. Gibson
Teaching Plan for HBS Case No. 624-001. View Details
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Gibson, Hise O. "Deion Sanders: The Prime Effect." Harvard Business School Teaching Plan 625-027, March 2025.
  • March 1990 (Revised June 1993)
  • Case

Eaton Vance and Prime Rate Reserves

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Meerschwam, David M. "Eaton Vance and Prime Rate Reserves." Harvard Business School Case 290-020, March 1990. (Revised June 1993.)
  • July 2012
  • Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details
Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks
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Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
  • September 2021 (Revised March 2022)
  • Teaching Note

Prime Coalition: Catalytic Capital for Climate Innovation

By: Benjamin Roth
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Roth, Benjamin. "Prime Coalition: Catalytic Capital for Climate Innovation." Harvard Business School Teaching Note 822-028, September 2021. (Revised March 2022.)
  • 15 Jul 2015
  • Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

Amazon.com is taking an interesting approach to its birthday this year. The company is throwing itself a party where all its Prime customers get the gifts. Amazon Prime Day is slated for July 15th, "a... View Details
Keywords: Re: Sunil Gupta; Retail
  • August 2018
  • Case

Christine Lagarde (A): A French Prime Minister Calls

By: Julie Battilana and Carin-Isabel Knoop
This case covers formative events and influences in Christine Lagarde’s childhood and her trajectory from studying political science and law to heading the world’s largest law firm. As she prepares to transition back to practice in 2005, the new Prime Minister of... View Details
Keywords: Personal Development and Career; Power and Influence; Decision Making
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Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (A): A French Prime Minister Calls." Harvard Business School Case 419-017, August 2018.
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL and playing in the World Series.... View Details
Keywords: by Avery Forman; Sports
  • October 1975 (Revised October 1991)
  • Background Note

Some Comments on Computing Prime Cost Variances

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Shank, John K. "Some Comments on Computing Prime Cost Variances." Harvard Business School Background Note 176-061, October 1975. (Revised October 1991.)
  • January–February 1972
  • Article

Who Benefits from a Floating Prime Rate?

By: D. B. Crane and William L White
Keywords: Interest Rates
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Crane, D. B., and William L White. "Who Benefits from a Floating Prime Rate?" Harvard Business Review 50, no. 1 (January–February 1972).
  • July 2005
  • Article

From Student to Superhero: Situational Primes Shape Future Helping

By: Leif D. Nelson and Michael I. Norton
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Nelson, Leif D., and Michael I. Norton. "From Student to Superhero: Situational Primes Shape Future Helping." Journal of Experimental Social Psychology 41, no. 4 (July 2005): 423–430.
  • September 2012
  • Article

The Bedside Manner of Homo Economicus: How and Why Priming an Economic Schema Reduces Compassion

By: Andrew Molinsky, Adam M. Grant and Joshua D. Margolis
We investigate how, why and when activating economic schemas reduces the compassion that individuals extend to others in need when delivering bad news. Across three experiments, we show that unobtrusively priming economic schemas decreases the compassion that... View Details
Keywords: Behavior; Framework; Emotions; Societal Protocols; Economics
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Molinsky, Andrew, Adam M. Grant, and Joshua D. Margolis. "The Bedside Manner of Homo Economicus: How and Why Priming an Economic Schema Reduces Compassion." Organizational Behavior and Human Decision Processes 119, no. 1 (September 2012): 27–37.
  • 2019
  • Report

Prime Minister's Scientist Return to India (SRI) Program: Proposal

By: Prithwiraj Choudhury and Tarun Khanna
A Summary of a set of policies proposed to the Indian Government regarding return migration. View Details
Keywords: Return Migration; Policy; India
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Choudhury, Prithwiraj, and Tarun Khanna. "Prime Minister's Scientist Return to India (SRI) Program: Proposal." Report, September 2019.
  • May 2018
  • Supplement

Prime Minister Shinzo Abe – Speech on Womenomics in Japan: Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg
This video supplement is a lightly edited 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater work/life... View Details
Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions
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Groysberg, Boris. "Prime Minister Shinzo Abe – Speech on Womenomics in Japan: Opening Address to the World Assembly of Women, Tokyo, August 28, 2015." Harvard Business School Multimedia/Video Supplement 418-722, May 2018.
  • 2022
  • Interview

Prime Venture Partners Podcast: #104 Tarun Khanna, Professor, Harvard Business School, on Creating the Conditions to Create, The Value Of Trust & The Power of Diversity

By: Tarun Khanna and Shripati Acharya
Tarun Khanna, Professor at the Harvard Business School chats with Shripati Acharya, Managing Partner Prime Venture Partners regarding: Creating the Conditions to Create, State of Entrepreneurship: India vs China, The Value of Trust in Entrepreneurship, Working with... View Details
Keywords: Startups; Entrepreneurship; Business and Government Relations; Trust
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"Prime Venture Partners Podcast: #104 Tarun Khanna, Professor, Harvard Business School, on Creating the Conditions to Create, The Value Of Trust & The Power of Diversity." Prime Venture Partners Podcast, Prime Venture Partners, 2022.
  • Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
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Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
  • July 2015
  • Article

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment

By: Uma R. Karmarkar and Bryan Bollinger
As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details
Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry
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Karmarkar, Uma R., and Bryan Bollinger. "BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment." Journal of Marketing 79, no. 4 (July 2015): 1–15.
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