Price Customization - Publications - Faculty & Research

01 Apr 2024
News

Navigating the Mood of Customers Weary of Price Hikes

01 Sep 2005
News

Perfection’s Price

emphasize a shopping experience that includes spacious aisles, comfortable seating throughout the store, sophisticated climate control because their customers “tend to get warmer faster,” larger dressing rooms and mirrors, and a sales... View Details

Keywords: Margie Kelley; Clothing and Clothing Accessories Stores; Retail Trade

01 Mar 2016
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Faculty Q&A: Price Check

application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges that many other retailers don’t. There is quite a bit of... View Details

Keywords: Julia Hanna; Nonstore Retailers; Retail Trade

25 Feb 2020
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Pricing Policies That Protect Your Brand

01 Sep 2008
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Stanford Lets Students Customize

Analytical Thinking. Students also get one-on-one advice from senior faculty who help them customize a plan of study. Customization is a cornerstone of the new program, which permits students to tailor their... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

30 Apr 2013
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Price Matching Criticized From Wal-Mart to Toys ‘R’ Us

23 Jan 2020
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Digital Transformation’s Emerging Effect on Customer Expectations

16 Sep 2015
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Rethink pricing to create shared—and expanded—value

prices, everyone benefits.” Pricing sends a loud message, and missteps can bring swift retribution from consumers, as when Bank of America tried to charge a $5 monthly debit card fee. Gourville outlines five View Details

26 Jul 2010
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Yes, You Can Raise Prices in a Downturn

21 Jul 2013
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Smartphone Boom Ending as Price Drop Hits Apple

01 Apr 2002
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Stocking Up Can Build Customer Value

customer's expected value of a transaction - the difference between the price the customer is willing to pay and the store's price (the magnitude of the perceived "bargain"),... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2018
News

The Evolution of Modern Pricing Models

pricing models? DN: It all boils down to customer insights—and then choosing your offline strategy to conform to what you’re learning from your consumers online. But I think the answer is that incremental... View Details

01 Oct 2000
News

Timothy G. Brier: The Price is Right

Continental -- Brier went dot-com in 1998. He cofounded and became president of Priceline Travel, a division of Priceline.com, the e-commerce company that enables its customers to name their own low price... View Details

Keywords: James E. Aisner