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- All HBS Web (18)
- Faculty Publications (6)
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- January 2019
- Case
First Aid Beauty
By: Karen Mills and Annie Dang
In 2008, Lilli Gordon, an experienced financial and skincare entrepreneur, founded First Aid Beauty (FAB). She had discovered a white space in the prestige beauty market: high-end skin solutions that were suitable for sensitive skin. After initial success through... View Details
Keywords: Prestige Beauty; Skincare; Preferred Shares; Common Stock; Entrepreneurship; Venture Capital; Private Equity; Decision Choices and Conditions; Beauty and Cosmetics Industry
Mills, Karen, and Annie Dang. "First Aid Beauty." Harvard Business School Case 319-082, January 2019.
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global market for View Details
- February 2001 (Revised February 2002)
- Case
Estee Lauder and the Market for Prestige Cosmetics
By: Nancy F. Koehn
Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
- February 2001 (Revised September 2002)
- Teaching Note
Estee Lauder and the Market for Prestige Cosmetics TN
By: Nancy F. Koehn
Teaching Note for (4-801-362). View Details
- April–June 2014
- Article
Firmes mondialisées et imaginaire de la beauté
By: G. Jones
This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details
Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America
Jones, G. "Firmes mondialisées et imaginaire de la beauté." Relations internationales 157 (April–June 2014): 131–146.
- June 2011 (Revised June 2012)
- Case
Sephora Direct: Investing in Social Media, Video, and Mobile
By: Elie Ofek and Alison Berkley Wagonfeld
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
- September 2011
- Module Note
Orientation to Leadership Intelligence Days, 2011
By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
only for building an international beauty empire but also for the ginger-lily shower gel he is using these days. As head of the New Yorkbased firm that makes popular scents such as Jovan and Stetson as well as numerous View Details
Keywords: Susan Young
- 22 Nov 2011
- First Look
First Look: November 22
Sephora's traditional marketing programs. Importantly, Bornstein needs to begin thinking about a cohesive long-term strategy that clearly identifies the role digital platforms play and how they help Sephora maintain its leadership position in the View Details
Keywords: Sean Silverthorne
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
entrepreneurial ventures. It's a field in constant change, which often creates significant opportunity." The Evergreen Challenge Heritage and prestige are the hallmarks of many luxury brands, some of which are hundreds of years old.... View Details
- Web
Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
perspectives. Inventive angles, extreme close-ups, and manipulation of light and shadow could create a sense of movement, reveal new dimensions and textures, and transform the mundane and everyday into beautiful abstractions. Through... View Details
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
her competition—Macy’s—is now her partner. “When you are uncomfortable, you are learning and growing.” “When you are uncomfortable, you are learning and growing.” Beck has a remarkable ability to set high goals and achieve them. Frustrated that drugstores didn’t carry... View Details
Keywords: Susan Young
- 01 Sep 2010
- News
Fair Trade
Related Links Ten Amazing Facts about Beauty Register for a Club presentation with Professor Jones on October 19 In his new book, Beauty Imagined: A History of the Global View Details
- 27 May 2014
- First Look
First Look: May 27
drove the rise in importance and prestige of American beauty brands. In the more recent past, L'Oréal has fostered a new pluralism in beauty by acquiring American and other... View Details
Keywords: Sean Silverthorne
- 01 Jun 2004
- News
Luxe Redux
notes Thuy T. Tranthi (MBA 1993), president of Thomas Pink USA, the London-based shirtmaker. “Many of the established brands started out as small, entrepreneurial ventures. It’s a field in constant change, which often creates significant opportunity.” THE EVERGREEN... View Details
- 17 Jan 2012
- First Look
First Look: January 17
very difficult to measure quality, this ceteris paribus proviso often precludes convincing empirical assessments of the magnitude of status effects. We address this problem by examining the impact of a major status-conferring prize that shifts actors' positions in a... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
and Noble in books, Best Buy in electronics—offer similar rewards. Boots, the UK-based pharmacy and beauty supply retailer, offers a substantial reward of 4 percent, but that rate is more exception than rule. This type of reward is... View Details