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  • March 2016
  • Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Fashion Industry; Fashion Industry; Fashion Industry; Scandinavia; Denmark; Sweden; Norway
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  • February 2006
  • Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Fashion Industry; Fashion Industry
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  • June 2013 (Revised March 2014)
  • Case

Inditex: 2012

By: John R. Wells and Galen Danskin
In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and become the largest specialty apparel retailer in the world. In marked contrast to the general malaise of the Bolsa de... View Details
Keywords: Fashion; Strategy; Strategic Planning; Competitive Strategy; Fashion Industry; Spain
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  • January 2015 (Revised November 2016)
  • Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Fashion Industry; Fashion Industry; Fashion Industry; Buenos Aires
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  • 24 May 2021
  • Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
Keywords: by Geoffrey Jones and Shelly Xu; Fashion
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

have more data than they know what to do with." Do outlets cannibalize? One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a detailed analysis of... View Details
Keywords: by Michael Blanding; Fashion; Fashion; Fashion
  • 28 Jan 2014
  • First Look

First Look: January 28

create a new opportunity for CS, increasingly faced with competition from other agencies, to offer lower cost surrogacies to intended parents. However, the launch of an outsourced surrogacy service would threaten the company's core value proposition and challenge its... View Details
Keywords: Sean Silverthorne
  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
Keywords: by Michael Blanding; Retail
  • Web

Industry Information - Alumni

current picture of the CPG business. CGT Consumer Goods Technology A collection of news, articles, featured content, sponsored events. A mission of being the intersection of business and technology in the global consumer goods community. Subscription required. Business... View Details
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and accessories for men and women. "You can buy the classic trench coat forever. But we've introduced products that have added more... View Details
Keywords: by Julia Hanna; Consumer Products
  • 01 Jun 2004
  • News

Luxe Redux

stars, outdoor sportsmen, the British military, and the Royal family. In 1997, Burberry launched a revitalization of the brand that showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 19 Jul 2016
  • First Look

July 19, 2016

this case: https://cb.hbsp.harvard.edu/cbmp/product/716426-PDF-ENG Harvard Business School Case 716-446 IC Group A/S IC Group owned several of Scandinavia's leading premium fashion brands. How should it... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2020
  • News

Giving Amazon the Boot

all of these things have been areas of great concern and have caused challenges for the fashion industry, because obviously it’s an industry built on premium brands, authenticity, and strong customer... View Details
Keywords: Lisa Scanlon Mogolov; Miscellaneous Store Retailers; Retail Trade
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

are finding interesting new ways to engage customers and garner attention. He described the buzz generated for the upcoming Zoolander sequel when actors Ben Stiller and Owen Wilson walked the catwalk as their supermodel alter egos during the Valentino show at Paris... View Details
Keywords: by Dina Gerdeman; Education; Advertising
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

The ResourceAyanda Heita, MBA 2023The Resource aggregates and curates the best secondhand fashion online. Our vision is to eliminate fashion waste. Clean Energy, Buildings, & Transportation Contestants... View Details
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

purchased gasoline on the basis of price alone. About 60 percent of consumers would be willing to pay a premium price if offered a superior buying experience, including immediate access to a gasoline pump, a convenient and rapid payment... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 17 Jan 2012
  • First Look

First Look: January 17

full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights. LAN's multi-model success comes from recognizing the complementarity of its... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not command a premium in the... View Details
Keywords: Carmen Nobel
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

to surgeon experience and resection volume. The complication rate diminished in a logarithmic fashion with increasing surgeon experience and in a linear fashion with declining operative time. Conclusions:... View Details
Keywords: Martha Lagace
  • 09 Feb 2016
  • First Look

February 9, 2016

villages, and rural landlessness. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50542 Harvard Business School Case 316-085 Paez Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe... View Details
Keywords: Sean Silverthorne