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- Faculty Publications (27)
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- Faculty Publications (27)
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- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- 01 Dec 1997
- News
Merton's Economics Research Wins Nobel Prize
ever to win the honor, which he shares with Myron S. Scholes of Stanford University. Merton, the School's George Fisher Baker Professor of Business Administration, joins more than thirty Harvard University faculty members who have won a Nobel Prize. The news View Details