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2025
Working Paper

Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna

This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details

Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India

January 2025
Module Note

Understanding and Addressing Gender Gaps

By: Katherine Coffman

This module provides a framework for students to analyze how gender stereotypes, through their impact on beliefs about others and beliefs about ourselves, contribute to gender gaps in the workplace. The module proceeds in three parts. First, through a case and an... View Details

January 2025
Case

Duolingo: On a "Streak"

By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo

In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details

Keywords: Education; Learning; Technology Industry; Education Industry; United States

January 24, 2025
Article

Behaviorally Designed Training Leads to More Diverse Hiring

By: Cansin Arslan, Edward H. Chang, Siri Chilazi, Iris Bohnet and Oliver P. Hauser

Many organizations have shown interest in increasing the diversity of their workforces for various reasons. Collectively, they have spent millions of dollars and countless employee hours on diversity training. Yet, there is little empirical evidence that such training... View Details

Keywords: Training; Diversity; Selection and Staffing; Behavior; Outcome or Result; Organizational Change and Adaptation

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2025
Working Paper

Crossing the Design-Use Divide: How Process Manipulation Shapes the Design and Use of AI

By: Rebecca Karp

Existing literature often separates research on the design of innovations from their implementation and use, neglecting the role of selection—how organizations choose which innovations to implement. Although scholars suggest scientific approaches for selecting novel... View Details

Keywords: Decision Choices and Conditions; Technology Adoption; Groups and Teams; Prejudice and Bias

Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang

Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details

Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry

2025
Book

Negotiation: The Game Has Changed

By: Max Bazerman

The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where,... View Details

Keywords: Negotiation; Change

January 2025
Case

GE Appliances 2025: Energizing Change

By: Rosabeth M. Kanter and Jacob A. Small

At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details

January 2025
Case

Index and Active investing: Vanguard and the New Frontier of Active ETFs

By: Marco Sammon, Luis M. Viceira and Jonathan Kanagasabai

This case explores Vanguard’s strategic decision-making process as it considers entering the growing market for actively managed exchange-traded funds (ETFs). Set in 2024, the case places students in the position of Rodney Comegys, Vanguard’s global head of the Equity... View Details

January 2025
Case

A Tiger in The Tank: Exxon Sues Investors

By: Clayton S. Rose, Sarah Sasso and James Weber

In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details

January 2025
Case

Shifting Winds: DEI in Corporate America

By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane

In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details

January 2025
Supplement

VOCEL(B): Powered by VOCEL

By: Elisabeth Paulson, Christopher T. Ryan and Nanxi Zhang

January 2025
Article

Automatic Enrollment with a 12% Default Contribution Rate

By: John Beshears, Ruofei Guo, David Laibson, Brigitte C. Madrian and James J. Choi

We study a retirement savings plan with a default contribution rate of 12% of income, which is much higher than previously studied defaults. Twenty-five percent of employees had not opted out of this default 12 months after hire; a literature review finds that the... View Details

Keywords: Retirement Savings; Defined Contribution Retirement Plan; Automatic Enrollment; Retirement; Saving; Income; Decision Choices and Conditions

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January 2025
Case

Constitutional Fiction: John Miller & The Legitimacy of Family Constitutions

By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan

John Miller sat reviewing his family’s Constitution, grappling with how best to implement and enforce its provisions. Designed to prevent ambiguity in governance, the Family Constitution set out core values and guidelines to promote harmony and cohesion among family... View Details

December 2024
Case

Enerjisa Üretim: The Digital Era of Electricity Generation

By: Prithwiraj Choudhury and Sadika El Hariri

Launched in 2017, Enerjisa Üretim was one of Türkiye’s largest private sector electricity companies. In its early days, the company faced some financial and operational troubles. When İhsan Erbil Bayçöl, the current CEO of Enerjisa Üretim, joined the business in 2018,... View Details

Keywords: Turkey

December 2024
Article

Coordinating the Energy Transition: Electrifying Transportation in California and Germany

By: Nicholas Goedeking and Jonas Meckling

California and Germany share ambitious emission reduction targets. Yet California is ahead of Germany in electrifying transportation by several metrics, including the number of public charging stations. We show that variation in the politics of coordination in... View Details

Keywords: Electric Vehicles; Coordination; Technology Adoption; Infrastructure; Transportation; Government and Politics; Energy; Utilities Industry; Germany; California

December 2024
Module Note

Disruptive Innovation: How Can We Beat Our Most Powerful Competitors? (Abridged)

By: Clayton M. Christensen and Derek C. M. van Bever

December 2024
Article

Proxy Advisory Firms and Corporate Shareholder Engagement

By: Aiyesha Dey, Austin Starkweather and Joshua White

We study how Institutional Shareholder Services (ISS) affect firms’ engagement with shareholders. Our analyses exploit a quasi-natural experiment using say-on-pay voting outcomes near a threshold that triggers ISS to review engagement activities. Firms receiving ISS... View Details

Keywords: Business and Shareholder Relations; Governing and Advisory Boards; Policy; Voting

2024
Book

The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal ... And What to Do About It

By: Malcolm S. Salter

What are we to do about declining public trust and confidence in democratic capitalism, which many citizens consider a cornerstone of our national ideology and identity? In this book, I address how we can rekindle the fading light of democratic capitalism as an... View Details

Keywords: Government and Politics; Power and Influence; Economic Systems; Culture

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November 2024
Case

Meghna Modi at Revlon India: Leading with a Bold Purpose

By: Aiyesha Dey, Sarah Mehta and Sarah Sasso

This case is about Meghna Modi, the head of struggling cosmetics company Revlon India, as she tries to both turn the company around and implement her personal purpose at work. Influenced by her own life struggles, Modi feels compelled to empower her frontline... View Details

Keywords: Leadership; Business or Company Management; Performance; Personal Development and Career; Gender; Insolvency and Bankruptcy; Power and Influence; Beauty and Cosmetics Industry; Asia; India; Delhi

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