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  • All HBS Web  (6,411)
    • People  (17)
    • News  (1,343)
    • Research  (3,892)
    • Events  (46)
    • Multimedia  (63)
  • Faculty Publications  (2,208)
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  • October 2012
  • Article

The Preference for Potential

By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with... View Details
Keywords: Preferences; Persuasion; Uncertainty; Risk and Uncertainty; Performance Expectations; Attitudes
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Tormala, Zakary L., Jayson Jia, and Michael I. Norton. "The Preference for Potential." Journal of Personality and Social Psychology 103, no. 4 (October 2012): 567–583.
  • August 2008
  • Supplement

Microsoft's Unlimited Potential (B)

By: V. Kasturi Rangan and Marie Madelene Bell
This short (B) case provides an update of how Microsoft organized its unlimited potential initiative. View Details
Keywords: Mission and Purpose; Business or Company Management; Information Technology Industry
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Rangan, V. Kasturi, and Marie Madelene Bell. "Microsoft's Unlimited Potential (B)." Harvard Business School Supplement 509-009, August 2008.
  • July – August 2008
  • Article

Reaching Your Potential

By: Robert Steven Kaplan
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Kaplan, Robert Steven. "Reaching Your Potential." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 45–49.
  • March 2008 (Revised March 2009)
  • Case

Microsoft's Unlimited Potential (A)

By: V. Kasturi Rangan and Marie Bell
In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to enable social and economic opportunity for the next five billion people. To deliver against this mission, Microsoft sought to focus its citizenship efforts and its product development... View Details
Keywords: Developing Countries and Economies; Emerging Markets; Corporate Social Responsibility and Impact; Growth and Development Strategy
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Rangan, V. Kasturi, and Marie Bell. "Microsoft's Unlimited Potential (A)." Harvard Business School Case 508-072, March 2008. (Revised March 2009.)
  • 2023
  • White Paper

Hidden Workers: Part-Time Potential

By: Joseph B. Fuller, Manjari Raman and Francis Hintermann
As employers continue to encounter major skills shortages, many qualified and willing workers remain unemployed or underemployed. These “hidden workers,” ignored by employers for a variety of reasons, represent a potential source of much-needed labor. In our initial... View Details
Keywords: Employment; Recruitment; Jobs and Positions
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Fuller, Joseph B., Manjari Raman, and Francis Hintermann. "Hidden Workers: Part-Time Potential." White Paper, Harvard Business School Project on Managing the Future of Work, March 2023.
  • Jun 2011 - 2011
  • Conference Presentation

Perceiving Collaborative Potential

By: Patricia Satterstrom, Lisa Kwan, Wannawiruch Wiruchnipawan and Jeff Polzer
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Satterstrom, Patricia, Lisa Kwan, Wannawiruch Wiruchnipawan, and Jeff Polzer. "Perceiving Collaborative Potential." Paper presented at the International Association for Conflict Management Annual Conference, Istanbul, Turkey, June 2011.
  • February 2024
  • Supplement

Ada: Advice for Potential Founders

By: Reza Satchu and Patrick Sanguineti
Mike Murchison, cofounder and CEO of Ada, shares his advice for potential founders. View Details
Keywords: Founder; Entrepreneur; Business Startups; Entrepreneurship; Entrepreneurial Finance
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Satchu, Reza, and Patrick Sanguineti. "Ada: Advice for Potential Founders." Harvard Business School Multimedia/Video Supplement 824-709, February 2024.
  • July 2004 (Revised December 2004)
  • Case

How Venture Capitalists Evaluate Potential Venture Opportunities

By: Michael J. Roberts and Lauren Barley
Four venture capitalists from leading Silicon Valley firms are interviewed about the frameworks they use to evaluate potential venture opportunities. Questions include: How do you evaluate the venture's prospective business model? What due diligence do you conduct?... View Details
Keywords: Venture Capital; Opportunities; Framework; Entrepreneurship; Forecasting and Prediction
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Roberts, Michael J., and Lauren Barley. "How Venture Capitalists Evaluate Potential Venture Opportunities." Harvard Business School Case 805-019, July 2004. (Revised December 2004.)
  • September 2022
  • Case

HPP: Tapping the Netherlands’ Potential

By: Brian Trelstad and Idelès Kaandorp
Stichting Het Potentieel Pakken (HPP) was launched to solve a systemic problem in the Dutch Labor Market: gender inequity that was leading to a large number of women to work part-time in fields that were in desperately short supply of labor, like health care, child... View Details
Keywords: COVID-19 Pandemic; Grants; Scaling And Growth; Nonprofit Organizations; Opportunities; Gender; Income; Employment; Health Care and Treatment; Human Capital; Mission and Purpose; Motivation and Incentives; Growth and Development Strategy; Employment Industry; Health Industry; Education Industry; Consulting Industry; Europe; Netherlands
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Trelstad, Brian, and Idelès Kaandorp. "HPP: Tapping the Netherlands’ Potential." Harvard Business School Case 323-024, September 2022.
  • 02 Oct 2019
  • Working Paper Summaries

The Value Potential of New Business Models

Keywords: by David J. Collis
  • 27 Jun 2005
  • Research & Ideas

The Potential Downside of Win-Win

Consider this real-world social negotiation. On a Friday night, a husband and wife are trying to decide where to eat and which movie to see. Al prefers restaurant A, and Marie prefers restaurant C. Marie prefers movie D, and Al prefers movie F. They consider... View Details
Keywords: by Max H. Bazerman
  • 2011
  • Book

What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

By: Robert Steven Kaplan
Successful leaders know that leadership is less often about having all the answers-and more often about asking the right questions. The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your... View Details
Keywords: Leadership Development; Organizational Development; Reaching Your Potential; Career Planning; Management Styles; Interpersonal Communication; Leadership; Performance Effectiveness; Personal Development and Career
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Kaplan, Robert Steven. What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential. Boston: Harvard Business Review Press, 2011.
  • Article

Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations

By: Joyce He, Jon M. Jachimowicz and Celia Moore
High potential programs offer a swift path up the corporate ladder for those who secure a place on them. However, the evaluation of “potential” occurs under considerable uncertainty, creating fertile ground for gender bias. We document that men are more likely than... View Details
Keywords: Passion; Potential; Gender; Motivation and Incentives; Performance; Talent and Talent Management
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He, Joyce, Jon M. Jachimowicz, and Celia Moore. "Passion Penalizes Women and Advantages (Unexceptional) Men in High-Potential Designations." Organization Science (in press). (Pre-published online December 23, 2024.)
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

Professor Joseph B. Lassiter III's research explores entrepreneurial marketing in high-potential ventures. He describes entrepreneurial marketing as a mindset and a process, one that involves gathering specific evidence that convinces a specific group of individuals to... View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • Article

The Strategic Potential of Information Technology

By: R. L. Nolan
Keywords: Strategy; Information Technology
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Nolan, R. L. "The Strategic Potential of Information Technology." Financial Executive 7, no. 4 (July–August 1991): 25–27.
  • June 2024
  • Module Note

Value Creation Potential of New Business Models

By: David J. Collis
A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
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Collis, David J. "Value Creation Potential of New Business Models." Harvard Business School Module Note 724-491, June 2024.
  • Article

Success Comes From Affirming Your Potential

By: Laura Morgan Roberts and Anthony Mayo
Keywords: Inclusion; Black Leadership; African Americans; Diversity
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Morgan Roberts, Laura, and Anthony Mayo. "Success Comes From Affirming Your Potential." Harvard Business Review (website) (November 20, 2019).
  • March 8, 2023
  • Article

How to Help Superstar Employees Fulfill Their Potential

By: Anthony J. Mayo
To better understand the leadership challenges and development opportunities facing high-potential employees, researchers analyzed more than 3,000 applications to Harvard Business School’s High Potentials Leadership Program over a nearly 20-year period. The... View Details
Keywords: Personal Characteristics; Leadership Development; Personal Development and Career; Management Skills; Business Education
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Mayo, Anthony J. "How to Help Superstar Employees Fulfill Their Potential." Harvard Business Review Digital Articles (March 8, 2023).
  • 2004
  • Other Unpublished Work

Mobilizing the Potential of German Science

By: Christian H.M. Ketels
Keywords: Science; Innovation and Invention; Government and Politics; Germany
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Ketels, Christian H.M. "Mobilizing the Potential of German Science." Humboldt Institution on Transatlantic Issues, Berlin, Germany, July 2004.
  • September–October 1995
  • Article

Realize Your Customers' Full Profit Potential

By: Leonard A. Schlesinger and Alan W.H. Grant
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Schlesinger, Leonard A., and Alan W.H. Grant. "Realize Your Customers' Full Profit Potential." Harvard Business Review 73, no. 5 (September–October 1995): 59–72.
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