Publications

July 2015
Article

Preparatory Power Posing Affects Nonverbal Presence and Job Interview Outcomes

By: Amy J.C. Cuddy, Caroline A. Wilmuth, Andy J. Yap and Dana R. Carney

We tested whether engaging in expansive (vs. contractive) "power poses" before a stressful job interview—preparatory power posing—would enhance performance during the interview. Participants adopted high-power (i.e., expansive, open) poses or low-power (i.e.,... View Details

Keywords: Power Posing; Social Evaluation; Nonverbal Behavior; Presence; Posture; Behavior; Job Interviews

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

What kind of a device are you using to read this article? And what does your body posture look like? Are you hunching over a smartphone screen, arms tightly at your side? Are you slouching over an iPad or laptop? Or are you stretched out... View Details

Keywords: by Carmen Nobel; Technology; Consumer Products

July 1990 (Revised November 1995)
Case

Hong Kong TradeLink: News from the Second City

Presents a sequence of public information on the promotion of electronic data interchange to improve the competitive posture of Hong Kong. View Details

Keywords: Competition; Information Technology; Hong Kong

October 2010
Article

Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance

By: Dana R. Carney, Amy J.C. Cuddy and Andy J. Yap

Humans and other animals express power through open, expansive postures and powerlessness through closed, constrictive postures. But can these postures actually cause power? As predicted, results revealed that posing in high-power (vs. low-power) nonverbal displays... View Details

Keywords: Risk and Uncertainty; Nonverbal Communication; Behavior; Decision Choices and Conditions; Gender; Power and Influence

Read Now

May 1988 (Revised March 1990)
Case

Matsushita Electric Industrial (MEI) in 1987

By: Christopher A. Bartlett and Sumantra Ghoshal

Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details

Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry

September 2002
Case

Seattle Public Schools, 1995-2002 (C2): Race, Class, and School Choice

Presents the decision by the Federal Court of Appeals for the ninth Circuit in the spring of 2002 to invalidate Seattle's use of race as a factor in allocating space in Seattle's oversubscribed schools. Summarizes the posture and content of the litigation, including... View Details

Keywords: Management; Leadership; Income; Social Entrepreneurship; Race; Lawsuits and Litigation; Education; Education Industry; Seattle

Research Summary

Overview

Social psychologist Amy Cuddy, an associate professor at Harvard Business School, uses experimental methods to investigate how people judge each other and themselves. Her research suggests that judgments along two critical trait dimensions – warmth/trustworthiness and... View Details

October 1992 (Revised August 2005)
Background Note

Estate Freeze

By: Henry B. Reiling

The so called estate freeze is a classic estate planning and recapitalization practice. It seeks to reconcile the multiple human and business considerations associated with transferring operating control and the future increases in the value of a family dominated... View Details

Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Laws and Statutes; Financial Services Industry; United States

May 2015
Article

Review and Summary of Research on the Embodied Effects of Expansive (vs. Contractive) Nonverbal Displays

By: Dana R. Carney, Amy J.C. Cuddy and Andy J. Yap

In this comment we list the 33 published experiments based on 2,521 participants demonstrating the embodied effects of expansive versus contractive nonverbal postures. We discuss a new addition to this list that found an embodied effect of nonverbal expansiveness on... View Details

Keywords: Nonverbal Communication; Behavior; Research

February 1989 (Revised October 1994)
Case

Asahi Breweries Ltd.

By: Malcolm S. Salter

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details

Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan

2013
Working Paper

iPosture: The Size of Electronic Consumer Devices Affects Our Behavior

By: Maarten W. Bos and Amy J.C. Cuddy

We examined whether incidental body posture, prompted by working on electronic devices of different sizes, affects power-related behaviors. Grounded in research showing that adopting expansive body postures increases psychological power, we hypothesized that working on... View Details

Keywords: Technology; Behavior; Health; Size; Outcome or Result; Power and Influence

Read Now

October 2022 (Revised September 2023)
Case

SolarWinds Confronts SUNBURST (A)

By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane

On December 12, 2020, SolarWinds learned that malware had been inserted in its software, potentially granting hackers access to thousands and thousands of its 300,000 customers. General Counsel Jason Bliss needed to orchestrate the company response without knowing how... View Details

Keywords: Cyberattacks; Cybersecurity; Corporate Disclosure; Crisis Management; Customer Focus and Relationships; Legal Liability; Information Technology Industry; United States

September–October 2024
Article

Boards Need a New Approach to Technology

By: Tarun Khanna, Mary C. Beckerle and Nabil Y. Sakkab

The boards of too many publicly traded companies are downright timid when considering matters involving science and technology. More often than not, they focus on security and digitization—a defensive posture that fails to consider the bigger opportunities emerging... View Details

Keywords: Governing and Advisory Boards; Opportunities; Technology Adoption

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December 2018
Case

The Nature Conservancy in 2018

By: Jose B. Alvarez, Forest Reinhardt and Natalie Kindred

The Nature Conservancy (TNC) is a U.S.-based environmental NGO with $7 billion in assets and a presence in 72 countries in 2018. TNC originated in 1951 as a land trust, acquiring land in order to conserve it. Over the last 20 years, it developed a pragmatic... View Details

Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry

04 Jun 2013
First Look

First Look: June 4

adopting expansive body postures increases psychological power, we hypothesized that working on larger devices, which forces people to physically expand, causes users to behave more assertively. Participants were randomly assigned to... View Details

Keywords: Sean Silverthorne

2014
Working Paper

Mobilizing Culture for Public Action: Community Participation and Child Rights in Rural Uttar Pradesh

By: Akshay Mangla

Community-based initiatives that work to empower the poor and promote their participation have gained strong support among scholars and practitioners of development. Yet the questionable assumptions about culture and development that inform these initiatives render it... View Details

Keywords: India; Culture; Child Rights; Caste Relations; Child Education; Child Health; India