Publications

May 2003 (Revised June 2003)
Case

Revitalizing Philips (A)

Philips is a major science-based multinational that has been restructuring since the early 1970s. This case provides an historical perspective on earlier efforts as well as a detailed description of the one pursued under Cor Boonstra, CEO from 1996 to 2001, that... View Details

Keywords: Multinational Firms and Management; Restructuring; Science-Based Business

September 2006 (Revised February 2008)
Case

Philips Electronics N.V.

By: Jay W. Lorsch and Alexis Chernak

Looks at the multinational company, Philips Electronics, which is headquartered in the Netherlands, as an example of a company with a two-tiered board. The company is governed by both a supervisory board and a board of management. Examines the role, dynamic, and best... View Details

Keywords: Multinational Firms and Management; Corporate Governance; Governing and Advisory Boards; Business or Company Management; Management Teams; Netherlands

Profile

Philip Terry

June 1991
Supplement

Philips Group--1990

By: Christopher A. Bartlett

Describes the strategic and organizational changes introduced by Cor Van Der Klugt as he becomes CEO. View Details

Keywords: Management Teams; Organizational Change and Adaptation; Strategy

Sporn was one of the foremost contributors to the growth in the consumption and dissemination of electric power. A tireless advocate for the industry, Sporn’s efforts were aimed at greater efficiency of operations through technological advances in the fields of... View Details

Keywords: Utilities & Energy

March 2015 (Revised December 2016)
Case

Philips Healthcare Latin America

By: Sunil Gupta

On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and... View Details

Keywords: Healthcare; Latin America; Organizational Structure; Salesforce Management; Health Care and Treatment; Medical Devices and Supplies Industry; Health Industry; Latin America

Caldwell was the first CEO of Ford who was not a member of the family. He is credited with orchestrating one of the most dramatic and successful turnarounds in business history. Through his focus on quality, commitment to research, and open employment practices, he... View Details

Keywords: Automotive & Aerospace

April 1985 (Revised March 1986)
Case

Seven-Up Division of Philip Morris

By: Michael E. Porter and Edward J. Hoff

In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's... View Details

Keywords: Acquisition; Business Divisions; Debates; Profit; Production; Personal Development and Career; United States

September 1995 (Revised December 1997)
Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson

On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details

Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States

Lehman was responsible for forming a profitable alliance with Goldman, Sachs that marked the beginning of a new type of investment house. Together they managed 114 negotiated offerings for 56 issuers. Their premiere interest was on the consumer field, which was more... View Details

Keywords: Finance

September 1991 (Revised January 1996)
Case

Philips Taiwan

By: Robert H. Hayes

Keywords: Taiwan

September 2005 (Revised August 2008)
Case

Philip McCrea: Once an Entrepreneur...(A)

By: William W. George and Andrew N. McLean

In the spring of 2005, an exhausted Philip McCrea, president and CEO of software development company VitesseLearning, reflects on the demands of his successful start-up and his desire to be closer to his growing family. Profiles the youth, career, family life,... View Details

Keywords: Business Startups; Entrepreneurship; Personal Development and Career; Family and Family Relationships; Opportunities; Motivation and Incentives

August 1971 (Revised June 1984)
Case

Philip Morris, Inc.

2016
Case

Royal Philips N.V.

By: Roger Hallowell

June 1993 (Revised April 1994)
Case

N.V. Philips (B)

By: David F. Hawkins

May 2003 (Revised June 2004)
Case

Revitalizing Philips (B)

Supplements the (A) case. View Details

April 1983 (Revised June 1986)
Case

Philip Morris U.S.A.