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- April 1985 (Revised March 1986)
- Case
Seven-Up Division of Philip Morris
By: Michael E. Porter and Edward J. Hoff
In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's... View Details
Keywords: Acquisition; Business Divisions; Debates; Profit; Production; Personal Development and Career; United States
Porter, Michael E., and Edward J. Hoff. "Seven-Up Division of Philip Morris." Harvard Business School Case 385-321, April 1985. (Revised March 1986.)
- April 1983 (Revised June 1986)
- Case
Philip Morris U.S.A.
Vitale, Michael R. "Philip Morris U.S.A." Harvard Business School Case 183-045, April 1983. (Revised June 1986.)
- July 1991 (Revised August 1991)
- Case
Philip Morris Companies, Inc. (A)
This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market... View Details
Hayes, Samuel L., III. "Philip Morris Companies, Inc. (A)." Harvard Business School Case 292-005, July 1991. (Revised August 1991.)
- August 1991
- Teaching Note
Philip Morris Companies, Inc. (C) TN
Teaching Note for (9-292-007). View Details
- July 1991 (Revised August 1991)
- Case
Philip Morris Companies, Inc. (B)
Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details
Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
Hayes, Samuel L., III. "Philip Morris Companies, Inc. (B)." Harvard Business School Case 292-006, July 1991. (Revised August 1991.)
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
- August 1991
- Teaching Note
Philip Morris Companies, Inc. (B) TN
Teaching Note for (9-292-006). View Details
Keywords: United States
- July 1991 (Revised August 1991)
- Supplement
Philip Morris Companies, Inc. (C)
Supplements the (B) case. View Details
Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States
Hayes, Samuel L., III. "Philip Morris Companies, Inc. (C)." Harvard Business School Supplement 292-007, July 1991. (Revised August 1991.)
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- March 1989 (Revised October 1994)
- Case
Philip Morris Companies and Kraft, Inc.
Gives students the opportunity to explore the effect of substantial free cash flow on corporate acquisition and operating strategies. Students are also given the opportunity to extract information from the common stock prices of the participating firms. A variety of... View Details
Ruback, Richard S. "Philip Morris Companies and Kraft, Inc." Harvard Business School Case 289-045, March 1989. (Revised October 1994.)
- March 1997
- Supplement
Ready-to-Eat Breakfast Cereal Industry: Philip Morris
Supplements Ready-to-Eat Breakfast Cereal Industry in 1994 (A). View Details
Corts, Kenneth S., and Amy L Sandler. "Ready-to-Eat Breakfast Cereal Industry: Philip Morris." Harvard Business School Supplement 797-104, March 1997.
- August 1991
- Teaching Note
Philip Morris Companies, Inc. (A) TN
Teaching Note for (9-292-005). View Details
- March 1989 (Revised January 1992)
- Teaching Note
Philip Morris Companies and Kraft, Inc., Teaching Note
Teaching Note for (9-289-045). View Details
- September 1995 (Revised December 1997)
- Case
Philip Morris: Marlboro Friday (A)
By: Alvin J. Silk and Bruce Isaacson
On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details
Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States
Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (A)." Harvard Business School Case 596-001, September 1995. (Revised December 1997.)
- November 2013 (Revised June 2014)
- Case
E-Cigarettes: Marketing Versus Public Health
By: John A. Quelch and Margaret L. Rodriguez
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details
Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry
Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)
- Web
Great American Business Leaders of the 20th Century - Leadership
Company, 1901–1922 Henry Crown Material Service Corporation, 1921–1941 Richard J. Cullen International Paper Company, 1936–1948 John W. Culligan American Home Products, 1981–1986 Joseph S. Cullinan Texaco, 1902–1913 Joseph F. Cullman III View Details
- Web
Partners - Case Method Project
Government, AP Government ID 13 of 21 Craig Misajet Meridian High School Boise, ID Subjects: U.S. History, Intro to Law Enforcement ID 14 of 21 Holly Morris American Falls High School American Falls, ID Subjects: U.S. History ID 15 of 21... View Details
- Web
Teacher Profiles - Case Method Project
OR Philip Clarke Centennial High School (OR) Gresham, OR Subjects: History CA Rhonda Clements South San Francisco High School South San Francisco, CA MD Stefania Clerici Montgomery Blair High School Silver Spring, MD IA Brian Cleveland... View Details
Hamish Maxwell
Maxwell presided over the major diversification of Philip Morris through the acquisitions of Kraft and General Foods. In so doing, Maxwell created the largest consumer goods company in the world and... View Details
Keywords: Food & Tobacco