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- All HBS Web
(188)
- People (3)
- News (36)
- Research (117)
- Multimedia (1)
- Faculty Publications (59)
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- 2019
- Working Paper
Persuasive Propaganda During the 2015 Argentine Ballotage
By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details
Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina
Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
- Article
The Persuasive 'Power' of Stigma?
By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
We predicted that able-bodied individuals and white Americans would have a difficult time saying no to persuasive appeals offered by disabled individuals and black Americans, due to their desire to make such interactions proceed smoothly. In two experiments, we show... View Details
Keywords: Persuasion; Stigma; Interactions; Interracial Relations; Power and Influence; Personal Characteristics; Interpersonal Communication; Attitudes
Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive 'Power' of Stigma?" Organizational Behavior and Human Decision Processes 117, no. 2 (March 2012): 261–268.
- September 1991
- Background Note
Persuasion
Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks. View Details
Keywords: Business or Company Management; Communication Intention and Meaning; Interpersonal Communication; Communication Strategy
Hattersley, Michael E. "Persuasion." Harvard Business School Background Note 392-012, September 1991.
- May 2009
- Article
Authority versus Persuasion
This paper studies a manager's trade-off between using persuasion and using interpersonal authority to get an employee to 'do the right thing' from the manager's perspective (when the manager and employee disagree on the right course of action). It... View Details
Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence
Van den Steen, Eric J. "Authority versus Persuasion." American Economic Review: Papers and Proceedings 99, no. 2 (May 2009): 448–453.
- 2009
- Working Paper
Authority versus Persuasion
This paper studies a principal's trade-off between using persuasion versus using interpersonal authority to get the agent to "do the right thing"; from the principal's perspective (when the principal and agent openly disagree on the right course of action). It shows... View Details
Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence
Van den Steen, Eric J. "Authority versus Persuasion." Harvard Business School Working Paper, No. 09-085, January 2009.
- Article
Coarse Thinking and Persuasion
By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details
Mullainathan, Sendhil, Joshua Schwartzstein, and Andrei Shleifer. "Coarse Thinking and Persuasion." Quarterly Journal of Economics 123, no. 2 (May 2008): 577–619.
- 2024
- Working Paper
Business Experiments as Persuasion
By: Orie Shelef, Rebecca Karp and Robert Wuebker
Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,... View Details
Shelef, Orie, Rebecca Karp, and Robert Wuebker. "Business Experiments as Persuasion." Harvard Business School Working Paper, No. 24-065, March 2024.
- 10 Jul 2007
- Working Paper Summaries
The Persuasive Appeal of Stigma
- February 2005
- Article
Change Through Persuasion
By: David A. Garvin and Michael A. Roberto
Keywords: Change
Garvin, David A., and Michael A. Roberto. "Change Through Persuasion." Harvard Business Review 83, no. 2 (February 2005): 104–112.
- March 2023
- Module Note
Persuasive Client Presentations
By: David G. Fubini and Patrick Sanguineti
A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Persuasive Client Presentations" breaks down bad habits and good rules of thumb when preparing and giving client presentations. View Details
Keywords: Presentations
Fubini, David G., and Patrick Sanguineti. "Persuasive Client Presentations." Harvard Business School Module Note 423-083, March 2023.
- February 1997
- Background Note
Principles of Effective Persuasion
Summarizes six principles of effective persuasion. A rewritten version of an earlier note. View Details
Keywords: Interpersonal Communication
Ibarra, Herminia M. "Principles of Effective Persuasion." Harvard Business School Background Note 497-059, February 1997.
- August 1993
- Background Note
Six Principles of Successful Persuasion
By: Nitin Nohria
Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change. View Details
Nohria, Nitin. "Six Principles of Successful Persuasion." Harvard Business School Background Note 494-037, August 1993.
- 2007
- Working Paper
The Persuasive Appeal of Stigma
By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely
Norton, Michael I., Elizabeth W. Dunn, Dana R. Carney, and Dan Ariely. "The Persuasive Appeal of Stigma." Harvard Business School Working Paper, No. 07-103, June 2007.
- 2010
- Working Paper
Persuasion and Empathy in Salesperson-Customer Interactions
By: Julio J. Rotemberg
- 2002
- Working Paper
Risk Aversion and Apparently Persuasive Advertising
By: Bharat Anand and Ron Shachar
- 2024
- Working Paper
Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance
By: Ramana Nanda
At the heart of entrepreneurial finance lies a persuasion challenge: regardless of
the strength of an entrepreneur’s belief in the potential of their idea, they typically
need to convince investors to provide the financial capital required for its... View Details
Keywords: Entrepreneurial Finance; Business Startups; Communication Intention and Meaning; Prejudice and Bias
Nanda, Ramana. "Priors, Experiments, Learning and Persuasion in (Bayesian) Entrepreneurial Finance." Harvard Business School Working Paper, No. 25-020, October 2024.
- Article
Memory Change: An Intimate Measure of Persuasion
By: Kathryn A. Braun-Latour and Gerald Zaltman
Braun-Latour, Kathryn A., and Gerald Zaltman. "Memory Change: An Intimate Measure of Persuasion." Journal of Advertising Research 46, no. 1 (March 2006): 57–72.
- 17 Oct 2019
- Working Paper Summaries
Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage
- January 2021
- Article
Using Models to Persuade
By: Joshua Schwartzstein and Adi Sunderam
We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model... View Details
Keywords: Model Persuasion; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods; Framework
Schwartzstein, Joshua, and Adi Sunderam. "Using Models to Persuade." American Economic Review 111, no. 1 (January 2021): 276–323.