Personalization - Publications - Faculty & Research

16 Apr 2009
News

the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2011
News

The Personal Touch

coleaders of Section E’s fundraising efforts, are reaching out personally to their sectionmates to communicate the critical importance of annual giving to the School’s financial model. They hope that boosting their section’s giving... View Details

Keywords: reunion

13 May 2013
News

The Personal Touch

Alex Timken has led all three Class of 1996 Reunion Campaigns, including a record-breaking 15th Reunion. That campaign raised more than $3 million, with Timken’s Section H achieving 57 percent participation, the highest in the class. Timken’s face-to-face meetings with... View Details

01 Mar 2012
News

Making Finance Personal

Cook Main article: Where Innovation Rules Necessity may be the mother of invention, but as Scott Cook (MBA 1976) can attest, an unhappy spouse can be a powerful prompter of innovation. Spurred by the complaints of his wife, Signe Ostby (herself an MBA), about the... View Details

Keywords: Garry Emmons; Management of Companies and Enterprises; Management; Computer Systems Design and Related Services; Professional Services

24 Apr 2014
News

Medicine made personal

Australia-born Arjun Goyal (MBA 2014) credits HBS with helping him focus his career on life sciences, specifically “personalized medicine”—a tailored approach to treatment based on analysis of patient populations. With his classmate Louis Levy (MBA 2014), whom he met... View Details

23 Apr 2012
News

The Paradox of Personal Branding

08 Aug 2013
News

Cause Marketing Gets Personal

Amy Schiffman Langer "My life experiences inform my work, and vice versa," says Amy Schiffman Langer (MBA 1977). She has turned physical challenges—breast cancer, a disability, and chronic pain—into a focus on cause-marketing and advocacy. "I've parlayed my misfortunes... View Details

Keywords: Jill Radsken; Personal Services; Personal Services; Personal Services

22 Jan 2020
News

What Are The Best Personal Loans?

23 Jan 2019
News

The Promise of Personalized Medicine

and a 501(c)(3) called Cure Rare Disease. With the foundation, Horgan is trying to build something radical: A model for personalizing drug development, with the hopes of saving not only his brother but countless others. READ MORE Morrell:... View Details

01 Jun 2011
News

Howard Stevenson: The Personal Side

passionate he was about HBS. I knew he would bring his customary relish and gusto, but even I was surprised at the enormous energy he put into it. He had a wonderful impact on our alumni and made deep personal connections with them.... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

12 Jan 2017
News

Personalizing Women’s Path to Success

child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network building, skill development,... View Details

Keywords: Jill Radsken