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  • November 2016 (Revised December 2016)
  • Module Note

Strategy Execution Module 7: Designing Asset Allocation Systems

By: Robert Simons
This module reading provides tools and analyses for acquiring and allocating resources. The module begins by reviewing the importance of setting strategic boundaries as a basis for asset acquisitions. Next, a distinction is made between new assets acquired to meet... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Asset Allocation Systems; Payback; Discounted Cash Flow; Internal Rate Of Return; Strategic Investments; Analyzing Acquisitions; Strategy; Capital Budgeting
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  • May 2007 (Revised January 2009)
  • Case

Stryker Corporation: In-sourcing PCBs

By: Timothy A. Luehrman
This case examines a proposed investment in the capability to manufacture printed circuit boards (PCBs) in-house rather than buying them from third-party contract manufacturers. Stryker Corporation's Instruments business is considering the proposal in response to... View Details
Keywords: Competency and Skills; Capital Budgeting; Investment; Investment Return; Production; Valuation
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  • December 1996 (Revised July 1997)
  • Case

Parker's Biscuits, Inc.: Venturing into China

Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to... View Details
Keywords: Joint Ventures; Decision Choices and Conditions; Manufacturing Industry; Food and Beverage Industry; China
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  • January 2011
  • Case

Masdar and Tianjin: Eco-Cities

By: John D. Macomber
Compares Masdar City and Tianjin Eco-City, two high profile "sustainable cities." Each showcases technological and financial innovation. Is it real? Is it replicable and defensible? The case is intended to introduce main concepts and tradeoffs with respect to rapid... View Details
Keywords: Technological Innovation; Business Model; Development Economics; Urban Development; Cash Flow; Project Finance; Competitive Advantage; Environmental Sustainability; City; Infrastructure
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  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

demand," Steenburgh says. "This model gives you a better way to do that." Figuring In Payback With results that provide a better analysis of how different marketing instruments work, brand managers can now decide how to... View Details
Keywords: by Dina Gerdeman
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

company's stakeholders. Efforts are focused on a single, global corporate brand rather than individual product brands. The payback on marketing expenditures is measured rigorously to the satisfaction of the hard-nosed engineers and... View Details
Keywords: by John Quelch; Consumer Products
  • 05 Jun 2013
  • What Do You Think?

Do We Need to Extend ‘No Surprises Management?’

with respect and understanding. The payback is impressive." Several commented on the demands that NSM places on management in an uncertain environment and the need for communication. For example, Amitava commented that NSM is a good... View Details
Keywords: by James Heskett
  • 21 Apr 2011
  • Research & Ideas

Searching for Better Practices in Social Investing

investors lose. The idea has garnered much discussion in the United States since President Obama proposed spending up to $100 million on social impact bond pilot programs when announcing the 2012 budget in February. While the idea of a government View Details
Keywords: by Carmen Nobel; Financial Services
  • 22 Aug 2005
  • Research & Ideas

Balancing the Future Against Today’s Needs

make investments that will probably not result in payback during their tenure. But the following is among the qualities that distinguish the best leaders, according to George: recognizing that the only way to ensure future success is to... View Details
Keywords: by Paul Michelman
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

Europe's, where bankruptcy laws tend to favor immediate payback of creditors. "Many countries around the world have bankruptcy laws that primarily seek to liquidate distressed companies," he says. "The emphasis is on... View Details
Keywords: by Kim Girard; Financial Services
  • 07 Aug 2000
  • Research & Ideas

The Business of Biotech

public's wariness will diminish when some kind of payback from biotechnology is realized. Pisano puts it in the context of another current topic of debate: "People worry about privacy issues concerning the Internet, but we all use it... View Details
Keywords: by Julia Hanna; Biotechnology; Health; Technology
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

rates on individual tailor-made coupons vary between 10 percent and 20 percent as compared to the usual 1 percent or less redemption rates. It is therefore not the 1-2 percent payback to the consumer that makes the loyalty program work... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 02 Sep 2014
  • First Look

First Look: September 2

provide evidence that both target difficulty and monetary incentives motivate managers to a) undertake more carbon reducing projects that generate more carbon savings, and b) invest more money in such projects, without increasing the average View Details
Keywords: Sean Silverthorne
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

analyses, specifically, to compute net present value (NPV) internal rate of return (IRR) and payback period. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207121 Vivaldi Food Concepts—The Start-up of... View Details
Keywords: Martha Lagace

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