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Publications

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  • 01 Sep 2010
  • News

The Sweet Spot

Dining on campus wouldn’t be the same without the daily confections created by the bakery staff based in the Kresge Hall kitchen. Here, Viennese executive pastry chef Andreas Horava and pastry cook Mary Beth... View Details
Keywords: Pastry; Food Services and Drinking Places; Hospitality
  • 04 Dec 2015
  • Video

The Overnight Baker

  • July 2018
  • Case

Hironobu Tsujiguchi and His Sweet Revolution

By: Boris Groysberg and Naoko Jinjo
Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and... View Details
Keywords: Relevance; Entrepreneurship; Diversification; Personal Development and Career; Decision Making; Food and Beverage Industry; Japan
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  • November 2020 (Revised February 2021)
  • Case

The Roca Brothers: Innovation in Gastronomy

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El Celler de Can... View Details
Keywords: Restaurants; COVID-19 Pandemic; Food; Crisis Management; Innovation and Invention; Food and Beverage Industry; Spain
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  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

how should they go to market? Purchase this case:https://hbsp.harvard.edu/product/619014-PDF-ENG Harvard Business School 419-011 Hironobu Tsujiguchi and His Sweet Revolution Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a View Details
Keywords: Dina Gerdeman
  • October 2013 (Revised February 2019)
  • Teaching Note

Red Hen Baking Company

By: Richard Ruback, Royce Yudkoff and Lisa Paige
The case explores the decision to expand in a small business setting. In 2007, the Red Hen Baking Company (RHB) was deciding whether to move from its cramped and inefficient Duxbury, Vermont facility to a new facility in nearby Middlesex, Vermont. It had been in... View Details
Keywords: Entrepreneurship; Capital; Risk Management; Expansion
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  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

Godiva's Koen. That preference has spread to other goods, including artisanal chocolate. Introducing Godiva's G Collection, a premium line of chocolates designed by pastry chef Norman Love, was a way to enter that space. In the end,... View Details
Keywords: by Julia Hanna; Consumer Products
  • 01 Jun 2008
  • News

Happy Birthday, HBS

What would a birthday be without a cake? And what better cake for HBS’s 100th birthday party on April 8 than a replica of the Baker Library|Bloomberg Center. It’s a good thing the order came in well in advance. Pastry chef Jill Bernardo... View Details
Keywords: Centennial; Business Schools & Computer & Management Training; Educational Services
  • 01 Mar 2023
  • News

Enabling Students to Pursue Their Passions

and development manager for the United States—and sole US employee—of a Canadian pastry company. The job exposed him to many facets of the food and tourism industries, but it also kept him on the road 200 nights a year, and Bagala yearned... View Details
Keywords: April White
  • 01 Jun 2004
  • News

Luxe Redux

significant consumer demand for highly differentiated products of a particular origin and formulation, says Godiva’s Koen. That preference has spread to other goods, including artisanal chocolate. Introducing Godiva’s G Collection, a premium line of chocolates designed... View Details
Keywords: Julia Hanna; luxury; Retail Trade
  • 01 Sep 2011
  • News

The Spangler Effect

fresh-baked pastries and desserts. Over the years, Dick Spangler has formed a bond of friendship with Mulder and taken time to strike up acquaintances with many of the food court staff. It’s not unusual to see Spangler at breakfast or... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2016
  • News

Vive la Madeleine!

of the company, training on new equipment and executing recipes with a focus on local, fresh ingredients and luxury flavors ranging from Tahitian vanilla to rose raspberry to yuzu, all masterminded by pastry chef and consultant Philippe... View Details
Keywords: Julia Hanna; illustrations by Natalya Balnova