Online Media - Publications - Faculty & Research

21 Apr 2016
News

Online Media Is Tested When Social Platforms Come to Town

03 Jan 2022
News

Pushing Social Media Platforms to Self-Regulate

01 Dec 2009
News

Online Entrepreneur

In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via View Details

Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

23 Mar 2015
News

Cities Turn to Social Media to Police Restaurants

23 Nov 2016
News

How Focusing on Content Leads the Media Astray

01 Jun 2006
News

Faculty Research Online

business case on the icon of daytime television and chairman of a major media empire was challenge enough for Professor Nancy Koehn and colleagues. Oprah Winfrey’s visit to the HBS campus in spring 2005 to talk with graduating students... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2010
News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

10 Dec 2014
News

Front-Row Seat

president at Boston Globe Media Partners, in 2012 Perlmutter helped launch Quartz, Atlantic Media’s award-winning business news site. Quartz, along with CityLab, Atlantic Media Strategies, and original View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

01 Jun 2012
News

Straight to the Heart

past decade, Greenwald has also built a business as a matchmaker and dating coach to both sexes and has seen a resulting 750 marriages. Featured widely as a dating expert in the media and as a Huffington Post blogger, she recently won the... View Details

Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

01 Dec 2020
News

New News

Edited by Julia Hanna Courtesy Michael Aft Courtesy Snigdha Sur Courtesy Michael Aft Courtesy Snigdha Sur Michael Aft (MBA 2019) and Snigdha Sur (MBA 2017) would be the first to acknowledge that launching a digital media startup out of... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

24 Feb 2014
News

A Capital Idea for Small Business

careers. Now the two have joined together as founding partners in the launch of iCrowd LLC, an online crowd-funding website. "iCrowd will assist small businesses by allowing them to capitalize on the securities reforms found in the JOBS... View Details

Keywords: Robert S. Benchley; crowd-funding; online communities; Finance; Securities, Commodities, and Other Financial Investments; Finance

15 Jun 2021
News

Elevator Pitch: Dress Code

around each user. Leveraging AI and machine learning, the app uses a sophisticated algorithm to streamline and personalize a dynamically adaptive online feed of potential purchases based on yes or no responses to simple questions, getting... View Details

Keywords: online shopping; fashion; mobile technology; entrepreneurship; startup; Nonstore Retailers; Retail Trade

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

Wirecutter, earlier this year—what’s next for media companies? Do you see hope for the local newspaper that is not the New York Times or the Wall Street Journal? Our country needs a healthy local news ecosystem, and we are losing local... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information