Publications

Publications

Filter Results: (768) Arrow Down
Filter Results: (768) Arrow Down Arrow Up

Show Results For

Show Results For

Page 1 of 768 Results →
  • 03 Jul 2008
  • What Do You Think?

Are Followers About to Get Their Due?

followership dynamics are really one and the same. Those who lead in one instance may follow in another." As C. J. Cullinane put it, "... to be a great leader you first have to be at some time in your career a great... View Details
Keywords: by Jim Heskett
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs... View Details
Keywords: Re: Multiple Faculty; Technology

    New Twitter Research: Men Follow Men and Nobody Tweets

    Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing... View Details

    • 15 Apr 2015
    • News

    Larry Summers' full-throated endorsement of online lending

    • March 2016 (Revised August 2016)
    • Case

    CreditEase: Taking Inclusive Finance Online

    By: Michael Chu, John S. Ji and Nancy Hua Dai
    The world’s largest peer-to-peer (P2P) lender annually disbursing over a million loans totaling $10 billion, China’s CreditEase, must decide whether to IPO in the NYSE its online lending platform, Yirendai, before the year-end window closes in 2015. Yirendai sought to... View Details
    Keywords: Business or Company Management; Internet and the Web; Financing and Loans; Credit; Growth and Development Strategy; Financial Services Industry; China
    Related
    • October 2009
    • Article

    Shaping Online Consumer Choice by Partitioning the Web

    By: Jolie M. Martin and Michael I. Norton
    This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
    Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
    Related
    • November, 2016
    • Article

    Fixing Discrimination in Online Marketplaces

    By: Ray Fisman and Michael Luca
    Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for... View Details
    Keywords: Prejudice and Bias; Digital Platforms; Internet and the Web; Race; Gender
    Related
    • Web

    Verification | HBS Online

    the final deadline of your course after eligibility is determined. If you haven't already claimed your digital certificate from our certificate vendor, follow these steps: 1. Locate the email you received from MSC to claim your digital... View Details
    • 04 Nov 2014
    • News

    What Harvard Business School Learned From Its First Online Program

    • 12 Oct 2011
    • Research & Ideas

    Creating Online Ads We Want to Watch

    video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
    Keywords: by Carmen Nobel; Consumer Products
    • Web

    Founding Donors - HBS Online

    We gratefully acknowledge the following donors who, through their generous support, are helping extend the reach of the transformational educational experience of Harvard Business School. Howard Cox, MBA 1969 Paul B. Edgerley, MBA 1983,... View Details
    • Web

    Cookie Information | HBS Online

    Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies HBS Online Q&A on Cookies and Similar Technologies What are cookies, pixel tags, scripts, log files, web beacons and similar technologies?... View Details
    • Web

    Program Policies - HBS Online

    Business, you must meet the following requirements: Earn a grade of Pass for each of the individual required terms of CLIMB, including successful completion of program Capstone Assignment. Earn a Certificate of Completion in all required... View Details
    • Web

    SMS Terms - HBS Online

    Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies The following terms apply if you have opted in to receive information from HBS Online using automated... View Details
    • Web

    Organizational Leadership Course | HBS Online

    are experiencing me, and less averse to having difficult conversations. Juliana Casale Head of Marketing at Crazy Egg Learn to lead at scale and mobilize your employees as you transition your business from a startup into a growth-stage company. "HBS View Details
    • Web

    Frequently Asked Questions | HBS Online

    to expect on module quizzes or the final exam. Can my CORe final grade be converted into an A-F scale? HBS Online provides the following grades for CORe: Pass with High Honors, Pass with Honors, Pass, and... View Details
    • 28 Jul 2020
    • Research & Ideas

    Racism and Digital Design: How Online Platforms Can Thwart Discrimination

    Having uncovered the scope of discrimination taking place against Black guests and hosts on Airbnb, researcher Michael Luca and his colleagues put together a toolkit to aid managers in recognizing and mitigating discrimination on online... View Details
    Keywords: by Kristen Senz; Travel; Entertainment & Recreation; Service
    • 26 Jul 2022
    • Research & Ideas

    Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

    There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers share their service experiences,... View Details
    Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail
    • Web

    Online Scholarship Resources | MBA

    Online Scholarship Resources External Funding A vast amount of scholarship information is available online. The following sites offer helpful background information and links to other resources. Please note... View Details
    • 21 May 2014
    • Lessons from the Classroom

    CORe: HBS Powers Up Online Program on Business Fundamentals

    innovated as much on how we deliver the theory in these readings. In particular, I worry that my students will forget these readings very quickly as the readings, unlike cases, are not very experiential or interactive." Watching his 10-year-old son work out math... View Details
    Keywords: by Michael Blanding; Education