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- All HBS Web (13)
- Faculty Publications (3)
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- 2011
- Book
Detour: My Unexpected, Amazing, Life Changing Journey With OnStar
By: Chet Huber
Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details
Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry
Huber, Chet. Detour: My Unexpected, Amazing, Life Changing Journey With OnStar. CreateSpace Independent Publishing Platform, 2011.
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
OnStar as president and CEO for 14 years. A major subsidiary of General Motors, OnStar provides in-vehicle security, navigation, remote diagnostic, and emergency services to more than 6 million subscribers.... View Details
- 04 Mar 2013
- News
Lessons from Running GM's OnStar
- June 2010
- Supplement
Chet Huber on OnStar, video
By: Willy C. Shih
Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then... View Details
Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Telecommunications Industry
Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.
- 10 Feb 2022
- News
10 Founders That Automotive Junkies Should Know
- September 2009 (Revised November 2021)
- Case
OnStar: Not Your Father's General Motors
By: Clayton M. Christensen
After two years of less than stellar performance resulting in sales well below plan, senior management at General Motors (GM) mobile telecommunications service start-up, OnStar, recognized that without a substantial change in their strategy, support for the venture... View Details
Keywords: Change Management; Decision Choices and Conditions; Growth and Development Strategy; Corporate Strategy; Technology; Risk and Uncertainty; Joint Ventures; Corporate Entrepreneurship; Product Positioning; Risk Management; Auto Industry; Telecommunications Industry
Christensen, Clayton M. "OnStar: Not Your Father's General Motors." Harvard Business School Case 610-029, September 2009. (Revised November 2021.)
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
from here to there as fast as possible. Disney does the job of providing warm, safe, fantasy vacations for families. OnStar provides peace of mind. Procter & Gamble's product success rate rose dramatically when the company started... View Details
- Web
Disruptive Innovation Online Course | HBS Online
Allocation Process Netflix Finding the Winning Strategy Show Hide Details Concepts The Strategy Development Process The Phases of Business Development OnStar Applying Managing the Strategy Development Process to You Featured Exercises... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the business, even in the traditional... View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
guys in any industry are bigger than General Motors, yet that company is benefiting from its competitors in marketing its OnStar navigation and communication system. "Why would GM license OnStar to... View Details
Keywords: by David Stauffer
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
low cost, and it makes a difference.” Wendy Guild Swearingen is a writer and editor based in Western New York. Related Reading: Fix This! Why is it so Painful to Buy a New Car? Lessons from Running GM’s OnStar Deconstructing the Price Tag... View Details
- 01 Mar 2012
- News
Get Creative
fiber-optics for landlines, and now seeks new ways that wireless networks could run everything, including cars and refrigerators. It has projects in development with GM’s OnStar and in cloud computing. In addition, Verizon CEO Lowell... View Details