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- All HBS Web (78)
- Faculty Publications (53)
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- All HBS Web (78)
- Faculty Publications (53)
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- 24 Jan 2022
- News
How B2B Businesses Can Get Omnichannel Sales Right
- 21 Jun 2016
- News
MAP Policy Enforcement in an Omnichannel World
- 01 Jun 2023
- News
Pet Project
Spies says. The team has spent years optimizing the business for best-in-class DTC subscription metrics. The company enjoys retention rates of 95 percent or more, where competitors sit at the 50 to 60 percent mark. But in order to grow and scale, they think retail and... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
online and through retail stores. In an omnichannel buying world, those are significant assets that Lauren should continue to leverage and develop more fully before entering different categories. —Frank Cespedes teaches at Harvard... View Details
- 06 Dec 2017
- News
Puzzle Master
business relative to other omnichannel retailers, our data scientists and digital marketing experts optimize our content to deliver a superior and customized customer experience, and we often pilot new partnerships and integrations across... View Details
- 04 Sep 2019
- News
Clicks and Mortar
would add that each retailer needs to know who they are, what value they want to provide, and then understand the customer’s purchase journey for obtaining that value. That gives you all of the markers you need to design an omnichannel... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
in an Omnichannel World, Vol. 8 edited by Santiago Gallino and Antonio Moreno, Sicupira Family Associate Professor, Technology and Operations Management Unit Springer Series in Supply Chain Management The world of retailing has changed... View Details