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- All HBS Web (33)
- Faculty Publications (4)
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- 28 Dec 2016
- News
Retail price reality check
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
pricing models? DN: It all boils down to customer insights—and then choosing your offline strategy to conform to what you’re learning from your consumers online. But I think the answer is that incremental... View Details
- 26 Jan 2018
- News
Investing in UK retailers: Bargains or basket cases?
- 01 Sep 2018
- News
The True Value of a Tweet
inherently like the brand in the offline sense of the word more than those who haven’t. And we don’t know what would have happened if they hadn’t liked the brand on Facebook. We did a series of studies to try to disentangle that. And we... View Details
Keywords: Jen McFarland Flint
- 01 Apr 2000
- News
Getting the Message
different ads -- yours relevant to your areas of interest and mine targeted to my areas of interest." Beyond helping advertisers precisely target Web users, the technology is also able to report -- in real time -- how the ads performed. "Historically, data provided to... View Details
Keywords: Susan Young
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
is that bad guys have so much data that they just haven’t gotten to yours,” says Thomas. It’s easy to steal your credit card. “The only hard part is using it without tipping anybody off.” There is evidence of the relative ease of these crimes in the View Details
Keywords: Dan Morrell; illustrations by Victo Ngai