Non-price Terms - Publications - Faculty & Research

2012
Article

Antitrust Scrutiny of Google

By: Benjamin Edelman

I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details

Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Information Technology Industry

Citation

Read Now

24 Apr 2012
First Look

First Look: April 24

to large exogenous sources of non-systematic income risk? We use a series of randomized field experiments in rural India to test the importance of price and non-price factors in the adoption of an innovative rainfall insurance product.... View Details

Keywords: Carmen Nobel

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

03 Mar 2009
First Look

First Look: March 3, 2009

promote complementarity across channels. We find that opening retail stores cannibalizes sales in the catalog and online channels in the short term but produces complementary effects in both channels in the long term; cannibalization is... View Details

Keywords: Martha Lagace

28 Oct 2008
First Look

First Look: October 28, 2008

Working PapersPlatform Rules: Multi-Sided Platforms as Regulators Authors:Kevin J. Boudreau and Andrei Hagiu Abstract This paper provides a basic conceptual framework for interpreting non-price instruments used by multi-sided platforms... View Details

Keywords: Martha Lagace

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

markets is a sector notorious for its lack of differentiation between players. Once location has played out its magic, retailers tend to get squeezed in a business characterized by the infernal duo of low margin and high fixed cost. In such businesses, price wars are... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

04 Dec 2012
First Look

First Look: December 4

component firms and sustain overall system-level innovation over the longer term. We present two longitudinal case studies, drawn from the IT industry, which provide contrasting examples of outsourcing strategies in terms of the number of... View Details