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  • September 2018
  • Teaching Note

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde
A comprehensive treatment of classroom use of the case on issues affecting the reputation of the Nobel Prize (9-919-401). These encompass a global outreach initiative, the variety of entities that speak for the Prizes, the impact of new high-value awards, and a... View Details
Keywords: Nobel Prize; Reputation; Brands and Branding
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  • September 2018
  • Case

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde
Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value... View Details
Keywords: Nobel Prize; Reputation; Brands and Branding; Management
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  • December 2018
  • Teaching Note

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management
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  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

Karolinska Institutet awards the Nobel Prize for Physiology or Medicine. And the Norwegian Nobel Committee awards the Peace Prize. All of the... View Details
Keywords: by Carmen Nobel
  • December 2018
  • Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management
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  • 2014
  • Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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  • 2015
  • Article

The Nobel Prize: The Identity of a Corporate Heritage Brand

By: Mats Urde and Stephen A. Greyser
Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding
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  • Article

The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
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  • 30 Oct 2014
  • Working Paper Summaries

The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network

Keywords: by Mats Urde & Stephen A. Greyser
  • 08 Nov 2010
  • Research & Ideas

How to Fix a Broken Marketplace

An economic handyman of sorts, Alvin E. Roth fixes broken markets. As a Nobel Prize-winning pioneer in the field of market design, the Harvard Business School professor cofounded a kidney donation matching system for New England,... View Details
Keywords: by Carmen Nobel; Health
  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

two key factors. First, prominent behavioral economist Danny Kahneman won the Nobel Prize in Economics in 2002, illuminating the role of psychology in economic science. Second, journalist Malcolm Gladwell... View Details
Keywords: by Carmen Nobel
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

flee the conflict zone, they withdraw support from all armed groups rather than choosing sides, instead showing solidarity with their civilian community. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53274 Framing Violence, Finding View Details
Keywords: Carmen Nobel
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

from here to there as fast as possible. Disney does the job of providing warm, safe, fantasy vacations for families. OnStar provides peace of mind. Procter & Gamble's product success rate rose dramatically when the company started... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • 16 Jul 2012
  • Research & Ideas

Are You a Strategist?

Montgomery adds. "Look at Doctors Without Borders. If you go to the website, you'll see incredible clarity about what they do and why they do it. They won the Nobel Peace Prize... View Details
Keywords: by Carmen Nobel
  • 10 May 2016
  • First Look

May 10, 2016

Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate Brand Identity and Reputation... View Details
Keywords: Carmen Nobel
  • 20 Dec 2011
  • First Look

First Look: December 20

stereotype-incongruent information. Implications for impression formation are discussed. Inducement Prizes and Innovation Authors:Liam Brunt, Josh Lerner, and Tom Nicholas Publication:Journal of Industrial Economics (forthcoming) Abstract... View Details
Keywords: Carmen Nobel
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52164 forthcoming Explorations in Economic History Prizes, Patents and the Search for Longitude By: Burton, M. Diane, and Tom Nicholas Abstract—The 1714 Longitude Act created the Board of Longitude to administer a... View Details
Keywords: Carmen Nobel
  • 03 Jan 2017
  • First Look

January 3, 2017

culminated in the signing of the 1973 Paris Peace Accords, which held for about two years before collapsing in the wake of Watergate. The account in this working paper carefully describes—but does not analyze nor draw lessons from—core... View Details
Keywords: Carmen Nobel
  • 31 Jul 2012
  • First Look

First Look: July 31

Experiment 3, we explored the development of this concern with appearing fair by using a wider age range (6- to 11-year-olds) and a different method. In this experiment, children chose how to assign a good or bad prize to themselves and... View Details
Keywords: Carmen Nobel
  • 24 Jan 2018
  • Research & Ideas

How to Get People Addicted to a Good Habit

soap even after the incentives stopped. In one incentive group, people learned that they would receive one ticket for each day they washed their hands; the tickets could be accumulated and cashed in for various goods and gifts in a prize... View Details
Keywords: by Carmen Nobel

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