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  • 07 May 2012
  • Research & Ideas

The Art of Haggling

posturing, they settle on a price each can live with, although both know that the deal is likely better for one side than the other. “At some point, it still comes down to determining who gets which slice of the pie.” Now imagine the same... View Details
Keywords: by Katie Johnston
  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
  • March 2021
  • Article

Targeted Price Controls on Supermarket Products

By: Alberto Cavallo and Diego Aparicio
We study the impact of targeted price controls for supermarket products in Argentina from 2007 to 2015. Using web scraping, we collected daily prices for controlled and non-controlled goods and measured the differential effects on inflation, product availability, and... View Details
Keywords: Prices; Controls; Price Dispersion; Economics; Price; Cost Management; Goods and Commodities; Retail Industry; Argentina
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Cavallo, Alberto, and Diego Aparicio. "Targeted Price Controls on Supermarket Products." Review of Economics and Statistics 103, no. 1 (March 2021): 60–71.
  • 10 Feb 2003
  • Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars were lost. Even in small... View Details
Keywords: by Benson P. Shapiro
  • 1986
  • Working Paper

Price Competition with a Distribution of Switch Costs and Reservation Prices

By: Jerry R. Green and Suzanne Scotchmer
When there is a distribution of switch costs and of reservation prices for a good, and marginal cost of producing the good is zero, equilibrium in pure price strategies may (and sometimes must) exhibit price dispersion. Equilibrium may or may not exist, and there may... View Details
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Green, Jerry R., and Suzanne Scotchmer. "Price Competition with a Distribution of Switch Costs and Reservation Prices." Harvard Institute of Economic Research Discussion Paper, No. 1260, September 1986.
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation... View Details
Keywords: by Benson Shapiro; Manufacturing
  • 17 Jan 2014
  • Working Paper Summaries

Price Coherence and Adverse Intermediation

Keywords: by Benjamin G. Edelman & Julian Wright; Consumer Products
  • 15 Aug 2012
  • Working Paper Summaries

Legislating Stock Prices

Keywords: by Lauren Cohen, Karl Diether & Christopher Malloy; Financial Services
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

When product companies see the cost of materials rise, the result for consumers is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips). Which option... View Details
Keywords: by Manda Salls
  • 2014
  • Working Paper

Bride Price and the Returns to Education

By: Nava Ashraf, Natalie Bau, Nathan Nunn and Alessandra Voena
Traditional cultural practices can play an important role in development, but can also inspire condemnation. The custom of bride price, prevalent throughout sub-Saharan Africa and in parts of Asia as a payment of the groom to the family of the bride, is one example. In... View Details
Keywords: Zambia; Indonesia
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Ashraf, Nava, Natalie Bau, Nathan Nunn, and Alessandra Voena. "Bride Price and the Returns to Education." Working Paper, November 2014.
  • December 12, 2023
  • Article

Prices for Common Services at Quaternary vs Nonquaternary Hospitals

By: Brandon W. Yan, Maximilian J. Pany and Leemore S. Dafny
Using commercial health insurance claims data from 2017-2019, we assessed whether quaternary hospitals charged higher prices for common, unspecialized services also offered by nonquaternary hospitals. We found quaternary-hospital price premiums of 8.2 percent, on... View Details
Keywords: Price; Health Care and Treatment; Insurance; Markets; Health Industry
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Yan, Brandon W., Maximilian J. Pany, and Leemore S. Dafny. "Prices for Common Services at Quaternary vs Nonquaternary Hospitals." JAMA, the Journal of the American Medical Association 330, no. 22 (December 12, 2023): 2211–2213.
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the View Details
Keywords: by Dina Gerdeman; Retail
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

framing price appropriately.” Alternatively, currently popular strategic doctrine has many executives sailing off, like Ahab or Sinbad, in search of "blue oceans"—market spaces where allegedly no... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 01 Apr 2024
  • In Practice

Navigating the Mood of Customers Weary of Price Hikes

Inflation remains front and center for consumers and businesses, which continue to reel from the double-digit rise in prices during the COVID-19 pandemic and the interest rate hikes designed to cool them. While View Details
Keywords: by Rachel Layne; Retail; Consumer Products
  • 11 Sep 2019
  • Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

treatment options. If the panel deems a product equally or less beneficial than one or more drugs already available, the manufacturer can withdraw it from the market, price it no higher than comparable... View Details
Keywords: by Danielle Kost; Health
  • 21 May 2018
  • HBS Case

How Would You Price One of the World's Great Watches?

there are very few references. There are no anchors here. So the perceived value or perception then becomes an important factor, and by pricing you can shape perceptions.” "Underprice an innovation, and... View Details
Keywords: by Roberta Holland; Fashion
  • December 2013 (Revised January 2015)
  • Case

Barbara Krakow Gallery

By: Jose Alvarez and Nyssa Liebermann
The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details
Keywords: Barbara Krakow Gallery; Art Gallery; Art Market; Art World; Artist; Auction House; Primary Art Market; Secondary Art Market; Exhibition; Contemporary Art; Art Collector; Art Dealer; Art Fair; No Haggle Pricing; Extended Sales Cycle; Christie's; Sotheby's; Online Art Seller; Barbara Krakow; Andrew Witkin; Catalogue Raisonne; Arts; Small Business; Business Model; Transition; Customer Relationship Management; Fine Arts Industry; Boston
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Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

yes or no with the push of a button. After exiting the machine, participants filled out a survey to rate how much they had liked each product, on a scale of 1 to 7. The researchers focused on brain activity at the moment participants saw... View Details
Keywords: by Carmen Nobel; Retail
  • 2006
  • Working Paper

Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia

By: Nava Ashraf, James Berry and Jesse M. Shapiro
The controversy over whether and how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use... View Details
Keywords: Price; Attitudes; Health Industry; Zambia
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Ashraf, Nava, James Berry, and Jesse M. Shapiro. "Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia." Harvard Business School Working Paper, No. 07-034, December 2006. (Forthcoming, American Economic Review.)
  • 24 Apr 2019
  • Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not... View Details
Keywords: by Roberta Holland; Retail
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