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- Faculty Publications (10)
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- All HBS Web (25)
- Faculty Publications (10)
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- September 2013 (Revised June 2019)
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse, Ryan Barlow and Sheldon Wong
In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep... View Details
Keywords: Creative Industries; Nightlife; Service Management; Entertainment; Fashion; Celebrities; Event Marketing; Risk Management; Customer Relationship Management; Change Management; Supply Chain Management; Music Entertainment; Product Marketing; Entertainment and Recreation Industry; Las Vegas
Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Case 514-028, September 2013. (Revised June 2019.)
- September 2009 (Revised November 2010)
- Case
Marquee: The Business of Nightlife
By: Anita Elberse, Ryan Barlow and Sheldon Wong
In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details
Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: The Business of Nightlife." Harvard Business School Multimedia/Video Case 510-702, September 2009. (Revised November 2010.)
- February 2009 (Revised November 2010)
- Case
Marquee: The Business of Nightlife
By: Anita Elberse, Ryan Barlow and Sheldon Wong
In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs... View Details
Keywords: Business Growth and Maturation; Customer Focus and Relationships; Cost; Marketing Strategy; Competition; Entertainment and Recreation Industry; New York (city, NY)
Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: The Business of Nightlife." Harvard Business School Case 509-019, February 2009. (Revised November 2010.)
- July 2009 (Revised April 2016)
- Teaching Note
Marquee: The Business of Nightlife
By: Anita Elberse
Teaching Note for [509019]. View Details
- September 2014
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
- June 2014 (Revised September 2014)
- Teaching Note
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
- 2013
- Book
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America
Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
- June 2020 (Revised July 2023)
- Case
Time Out: The Evolution from Media to Markets
By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
case of hotels, professionals tend to not be as well-regarded anymore. Why? Because they have different values of what they consider important than [the average consumer does]. If I have a family and [experts] start talking about how amazing the View Details
- 27 May 2009
- First Look
First Look: May 27, 2009
framework for artistry, entrepreneurship, and effective leadership in the 21st century. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809148 Marquee: The Business of Nightlife Harvard Business School Case... View Details
Keywords: Martha Lagace
- 30 Sep 2014
- First Look
First Look: September 30
Harvard Business School Case 515-702 Marquee: Reinventing the Business of Nightlife In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New... View Details
Keywords: Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
blockbuster approach. In the book, I provide several examples, from Apple to Red Bull and from Victoria's Secret to Burberry. And I describe in depth how the blockbuster strategy is increasingly carrying the day in the hospitality sector, where the View Details