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  • September 2013 (Revised June 2019)
  • Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong
In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep... View Details
Keywords: Creative Industries; Nightlife; Service Management; Entertainment; Fashion; Celebrities; Event Marketing; Risk Management; Customer Relationship Management; Change Management; Supply Chain Management; Music Entertainment; Product Marketing; Entertainment and Recreation Industry; Las Vegas
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  • September 2009 (Revised November 2010)
  • Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong
In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details
Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy
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  • February 2009 (Revised November 2010)
  • Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong
In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs... View Details
Keywords: Business Growth and Maturation; Customer Focus and Relationships; Cost; Marketing Strategy; Competition; Entertainment and Recreation Industry; New York (city, NY)
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  • July 2009 (Revised April 2016)
  • Teaching Note

Marquee: The Business of Nightlife

By: Anita Elberse
Teaching Note for [509019]. View Details
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  • June 2014 (Revised September 2014)
  • Teaching Note

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse
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  • September 2014
  • Case

Marquee: Reinventing the Business of Nightlife

By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
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  • 28 Oct 2013
  • News

Case Study: The Nuts and Bolts of Nightlife

  • 30 Oct 2013
  • News

Paint 'n Quaff Is New Trend in Nightlife

Keywords: Food Services and Drinking Places; Hospitality
  • 2013
  • Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
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  • July 2015 (Revised January 2020)
  • Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim
The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details
Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America
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    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
    • June 2020 (Revised July 2023)
    • Case

    Time Out: The Evolution from Media to Markets

    By: Kate Barasz and Eva Ascarza
    In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
    Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
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    • 12 Jun 2023
    • Blog Post

    What Does PRIDE at HBS Mean to You?

    watch the latest Sex and the City episode (yes, the original series on HBO, before there was streaming), and venture out into the gay nightlife scene in Boston. HBS PRIDE helped me to be a whole person at HBS – celebrating both the... View Details
    • 01 Sep 2004
    • News

    The Wisdom of Crowds

    ago, and he’s now its COO. Zagat (pronounced “zuh-GAT”) worked for the company while at HBS and came up with the idea of introducing nightlife guides, which have become a successful part of the business, the Boston Globe reported (July... View Details
    Keywords: Food Services and Drinking Places; Hospitality
    • 03 Apr 2017
    • Blog Post

    The International Experience at HBS

    and American students themselves have often lived in two or three different countries.  It’s been particularly rewarding to be able to discuss topics from Chilean copper to nightlife in Tokyo with both Chilean and Japanese people but also... View Details
    • 06 Mar 2018
    • Blog Post

    Peek: The People, The Experience, and The Case Method

    unique and varied perspectives generated many vibrant and memorable discussions both inside and outside the classroom. Despite our busy schedules, on the last night of the program, we found time to enjoy the nightlife in Boston which is a... View Details
    • 27 May 2009
    • First Look

    First Look: May 27, 2009

    framework for artistry, entrepreneurship, and effective leadership in the 21st century. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809148 Marquee: The Business of Nightlife Harvard Business School Case... View Details
    Keywords: Martha Lagace
    • Profile

    Mike Watitwa

    "The Green City in the Sun" for a reason. Nairobi has a lovely climate with a warm and cool atmosphere for most of the year. Nairobi is a very dynamic city; it offers something for everyone. Whether you are a tech entrepreneur, a nature lover, or a hard-charging View Details
    • 09 Aug 2019
    • Blog Post

    Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship

    Palo Alto. On August 1, my classmates even went to Nightlife at Cal Academy because Cruise was sponsoring the event.    Overall, this summer has been quite a ride (no pun intended). I used my internship to live in a new city and work in a... View Details
    • 25 May 2018
    • Blog Post

    9 Reasons to Look Forward to Your HBS Commencement

    or picnics and volleyball in the Spring, Baker Lawn will become one of your favorite spots to unwind, study, and hang out with your friends. 2. Dressing up to go out with friends in Harvard Square Harvard Square is a nightlife staple for... View Details