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  • All HBS Web  (9,063)
    • People  (37)
    • News  (2,980)
    • Research  (3,601)
    • Events  (54)
    • Multimedia  (90)
  • Faculty Publications  (1,418)
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  • 2002
  • Case

New York Times Digital

By: Vijay Govindarajan and Chris Trimble
In 1995, the New York Times launched New York Times Digital, a new venture dedicated to building a profitable business focused on distributing news context in multimedia format online. In implementing the venture, the company created a unit that was quite distinct... View Details
Keywords: Online Technology; Corporate Entrepreneurship; Newspapers; Business Startups; Journalism and News Industry; Journalism and News Industry
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Govindarajan, Vijay, and Chris Trimble. "New York Times Digital." 2002. (Case No. 2-0006.)
  • February 2012 (Revised January 2013)
  • Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee
On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details
Keywords: Newspapers; Strategy; Journalism and News Industry; Journalism and News Industry
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Kumar, Vineet, Bharat Anand, Sunil Gupta, and Felix Oberholzer-Gee. "The New York Times Paywall." Harvard Business School Case 512-077, February 2012. (Revised January 2013.)
  • March 2007 (Revised October 2008)
  • Case

The New York Times Co.

The Sulzberger family owns 20% of the New York Times Co. (NYT) but controls 70% of the board through a dual-class share structure. At the company's April 2006 annual shareholder meeting, Morgan Stanley Investment Management (MSIM) and other investors, holding 28% of... View Details
Keywords: Family Business; Investment Activism; Corporate Governance; Governance Controls; Governing and Advisory Boards; Business and Shareholder Relations; Publishing Industry; New York (city, NY)
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Villalonga, Belen, and Christopher Hartman. "The New York Times Co." Harvard Business School Case 207-113, March 2007. (Revised October 2008.)
  • December 2024 (Revised April 2025)
  • Exercise

Broadening The New York Times Bundle

By: Sara McKinley Torti
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Torti, Sara McKinley. "Broadening The New York Times Bundle." Harvard Business School Exercise 825-093, December 2024. (Revised April 2025.)
  • June 2012 (Revised November 2012)
  • Teaching Note

The New York Times Paywall (TN)

By: Vineet Kumar and Sunil Gupta
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Kumar, Vineet, and Sunil Gupta. "The New York Times Paywall (TN) ." Harvard Business School Teaching Note 512-099, June 2012. (Revised November 2012.)
  • June 2020
  • Supplement

The New York Times Paywall Update (B)

By: D. L. Spar and Sunil Gupta
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Spar, D. L., and Sunil Gupta. "The New York Times Paywall Update (B)." Harvard Business School Multimedia/Video Supplement 520-712, June 2020.
  • June 2020
  • Supplement

The New York Times Paywall Update (C)

By: Sunil Gupta and D. L. Spar
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Gupta, Sunil, and D. L. Spar. "The New York Times Paywall Update (C)." Harvard Business School Multimedia/Video Supplement 520-713, June 2020.
  • February 2014
  • Supplement

The New York Times Paywall (Powerpoint Supplement)

By: Vineet Kumar
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Kumar, Vineet. "The New York Times Paywall (Powerpoint Supplement)." Harvard Business School PowerPoint Supplement 514-110, February 2014.
  • August 2007
  • Case

New York Magazine

By: Guhan Subramanian and David Chen
Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine. View Details
Keywords: Journals and Magazines; Auctions; Bids and Bidding; Negotiation Deal; Publishing Industry; Media and Broadcasting Industry
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Subramanian, Guhan, and David Chen. "New York Magazine." Harvard Business School Case 908-012, August 2007.
  • April 2006 (Revised October 2008)
  • Case

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
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Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
  • June 1991 (Revised February 2005)
  • Case

Rise of the New York Port

Discusses urban rivalry and the growth of New York City early in the nineteenth century. View Details
Keywords: Competition; Business History; Urban Scope; Growth and Development
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McCraw, Thomas K. "Rise of the New York Port." Harvard Business School Case 391-242, June 1991. (Revised February 2005.)
  • December 1978 (Revised March 1992)
  • Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
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Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
  • October 2013 (Revised June 2014)
  • Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
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Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.)
  • November 2009 (Revised March 2011)
  • Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville
By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details
Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry
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Rotemberg, Julio J., and John T. Gourville. "New York Life and Immediate Annuities." Harvard Business School Case 510-040, November 2009. (Revised March 2011.)
  • April 1984 (Revised July 1986)
  • Case

MTA of New York

By: Carliss Y. Baldwin and Scott P. Mason
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Baldwin, Carliss Y., and Scott P. Mason. "MTA of New York." Harvard Business School Case 284-010, April 1984. (Revised July 1986.)
  • March 2014 (Revised May 2014)
  • Teaching Note

Demarketing Soda in New York City

By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
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Quelch, John A. "Demarketing Soda in New York City." Harvard Business School Teaching Note 514-052, March 2014. (Revised May 2014.)
  • August 2007 (Revised April 2008)
  • Teaching Note

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords: Marketing
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Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Teaching Note 508-035, August 2007. (Revised April 2008.)
  • December 2006 (Revised November 2008)
  • Case

The New York Jets--A West Side Story

In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new home for the football team he heads after New York's Public Authorities Control Board rejects a $1.4 billion plan to build the New York Sports and Convention Center (NYSCC) on... View Details
Keywords: Buildings and Facilities; Investment; Negotiation Deal; Negotiation Process; Partners and Partnerships; Urban Development; Sports; Real Estate Industry; Sports Industry
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Kohn, A. Eugene, and Boyd Edward Bishop. "The New York Jets--A West Side Story." Harvard Business School Case 207-027, December 2006. (Revised November 2008.)
  • August 1985 (Revised July 1991)
  • Case

Bankers Trust New York Corp.

By: Dwight B. Crane and Robert G. Eccles Jr.
Keywords: Banking Industry; New York (state, US)
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Crane, Dwight B., and Robert G. Eccles Jr. "Bankers Trust New York Corp." Harvard Business School Case 286-005, August 1985. (Revised July 1991.)
  • May 1979 (Revised March 1984)
  • Case

Quality Life of New York

By: James I. Cash Jr.
Keywords: Insurance Industry; New York (state, US)
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Cash, James I., Jr. "Quality Life of New York." Harvard Business School Case 179-200, May 1979. (Revised March 1984.)
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